Publications

04 Dec 2012
First Look

First Look: December 4

the detrimental effects of each trigger. We conclude by discussing implications and recommendations for organizational scholars to take a more integrative approach to developing and evaluating theory about unethical behavior. Learning... View Details

Keywords: Carmen Nobel

August 2023
Case

WayCool: Reimagining the Food Supply Chain

By: Paul Gompers and Kairavi Dey

Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details

Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia

February 1998 (Revised June 2000)
Case

Delamere Vineyard

Delamere Vineyard is a small, integrated winemaking business in Tasmania, specializing in pinot noir (red) and chardonnay (white) wines. Richard Richardson, Delamere's owner and winemaker, manages and operates the vineyard and winery largely alone. His products have... View Details

Keywords: Plant-Based Agribusiness; Quality; Production; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Australia

February 2011 (Revised August 2011)
Case

Brazil: Leading the BRICs?

By: Arthur A. Daemmrich and Aldo Musacchio

Brazil's new president, Dilma Rousseff, had announced plans to sustain GDP growth above 5% annually and continue the country's leadership role among emerging economies. Between 2003 and 2010, Brazil benefited from strong economic growth and stable policies under the... View Details

Keywords: Developing Countries and Economies; Intellectual Property; Infrastructure; Economic Growth; Trade; International Relations; Economic Systems; Globalization; Corporate Strategy; Brazil; Russia; India; China; United States

February 2010 (Revised November 2011)
Case

International Agribusiness in China: Charoen Pokphand Group

By: William C. Kirby, Michael Shih-ta Chen, Tracy Manty and Yi Kwan Chu

The world's leading Thai agribusiness corporation and largest agribusiness investor in China, CP Group, is facing another crossroads in China as the country starts to undergo rural reform. The issues at hand for Chairman Dhanin Chearavanont is how CP can balance its... View Details

Keywords: Business or Company Management; SWOT Analysis; Adaptation; Business Strategy; Corporate Social Responsibility and Impact; Growth and Development Strategy; Competitive Strategy; Problems and Challenges; Rural Scope; Agribusiness; Change; Agriculture and Agribusiness Industry; China

February 2018 (Revised March 2018)
Case

Kickstarting Tomato Jos in Nigeria

By: Sophus A. Reinert and Risa Kavalercik

In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the... View Details

Keywords: Nigeria; Entrepreneurs; Import Substitution; China In Africa; Killer Tomato Paste; Mira Mehta; Tomato Jos; Developing Countries and Economies; Social Entrepreneurship; Cross-Cultural and Cross-Border Issues; Government Legislation; Business History; Emerging Markets; Business and Government Relations; Agriculture and Agribusiness Industry; Nigeria

09 Aug 2010
Research & Ideas

How to Speed Up Energy Innovation

Is there a special sauce for stimulating innovation in the energy sector, a concoction to spur cost-effective developments toward solving the climate change problem? HBS professor Rebecca Henderson doesn't claim to know all the... View Details

Keywords: by Julia Hanna; Energy; Utilities

February 2022 (Revised April 2024)
Case

Aleph Farms: A New Culture of Meat

By: Elie Ofek and Jeff Huizinga

Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas... View Details

February 2011 (Revised April 2012)
Case

PepsiCo Peru Foods: More than Small Potatoes

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Matthew Bird

The regional head of supply chain for PepsiCo South America Foods and his team had worked for 10 years to realize their dream of creating an agricultural research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay... View Details

Keywords: Food; Supply Chain; Planning; Growth and Development Strategy; Leading Change; Agriculture and Agribusiness Industry; Peru

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

leading research universities, low cost or highly trained labor, and geographic bounty. Understanding how clusters work can help governments develop effective policies for creating them, as well as direct entrepreneurs to the best... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

January 2014 (Revised December 2014)
Case

GenapSys: Business Models for the Genome

By: Richard G. Hamermesh, Joseph B. Fuller and Matthew Preble

GenapSys, a California-based startup, was soon to release a new DNA sequencer that the company's founder, Hesaam Esfandyarpour, believed was truly revolutionary. The sequencer would be substantially less expensive—potentially costing just a few thousand dollars—and... View Details

Keywords: DNA Sequencing; Life Sciences; Business Model; Innovation ＆ Entrepreneurship; Health Care and Treatment; Genetics; Business Strategy; Biotechnology Industry; Pharmaceutical Industry; Technology Industry; Health Industry; Medical Devices and Supplies Industry; United States

09 Jan 2007
First Look

First Look: January 9, 2007

standard. We also develop and test two extensions of the earlier model: the presence of provisions mandating royalty-free licensing is negatively associated with disclosure requirements, and when there are only a limited number of SSOs,... View Details

Keywords: Martha Lagace

2008
Working Paper

Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

By: Nava Ashraf, Xavier Gine and Dean Karlan

In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted... View Details

Keywords: Agribusiness; Developing Countries and Economies; Trade; Profit; Product Marketing; Standards; Failure; Risk and Uncertainty; Non-Governmental Organizations; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Kenya; Europe

Read Now

January 2020 (Revised April 2020)
Case

Rumo: Infrastructure for a Healthier Economy

By: Forest L. Reinhardt, Mariana Cal, Ruth Costas and Natalie Kindred

Brazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and São Paulo state. Controlled by Cosan, Brazil's leading sugar and... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Customer Relationship Management; Growth and Development Strategy; Logistics; Rail Transportation; Value Creation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Latin America; Brazil

24 May 2011
First Look

First Look: May 24

responsibility. Working PapersInducement Prizes and Innovation Authors:Liam Brunt, Josh Lerner, and Tom Nicholas Abstract We examine the effect of prizes on innovation using data on awards for technological development offered by the... View Details

Keywords: Sean Silverthorne

November 2024
Case

Polish Agro: Where Do We Grow From Here?

By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer

By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details

David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.

During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details

Keywords: agriculture; agriculture; agriculture; agriculture; agriculture; agriculture; agriculture; agriculture; agriculture; agriculture; agriculture

November 2023 (Revised March 2024)
Case

Infarm: Betting the (Indoor) Farm on Food Security

By: Elie Ofek

In the summer of 2023, the co-founders of Infarm, a controlled environment agriculture (CEA) company, were contemplating a major pivot going forward. While Infarm had successfully shown it could grow over 75 products—mainly herbs, leafy greens and mushrooms—in modular... View Details

Keywords: Plant-Based Agribusiness; Business Model; Market Entry and Exit; Science-Based Business; Business Strategy; Transition; Agriculture and Agribusiness Industry; Europe; North America; Toronto; Northeastern United States

March 2017
Teaching Plan

The Maine Food Cluster Project

By: Karen Mills

The case introduces Craig Denekas, the head of the Libra Foundation, an unusual, private foundation based in Maine, which owns three locally based food companies. Denekas has initiated a project to explore how to grow the food sector in Maine, benefiting not only... View Details

Keywords: Maine; Clusters; Libra Foundation; Locally-based Companies; Food Industry; Development Economics; Industry Clusters; Food; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Maine