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Show Results For
- All HBS Web
(7,054)
- News (1,238)
- Research (4,358)
- Events (108)
- Multimedia (70)
- Faculty Publications (3,032)
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- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- February 2024
- Teaching Note
CityScore: Big Data Comes to Boston
By: Boris Groysberg and Sarah L. Abbott
Teaching Note for HBS Case No. 422-050. In 2016, Mayor Marty Walsh of Boston introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. View Details
- April 2006
- Background Note
Informing Service Management with Customer Data
By: Frances X. Frei and Dennis Campbell
Taught as the third module in a Harvard Business School course on Managing Service Operations. Explores the role of data analysis in ongoing service management. Describes how to realize the maximum amount of value from analyses and use this information in... View Details
Keywords: Decision Making; Design; Analytics and Data Science; Service Operations; Mathematical Methods; Value
Frei, Frances X., and Dennis Campbell. "Informing Service Management with Customer Data." Harvard Business School Background Note 606-097, April 2006.
- 2022
- Article
Data Poisoning Attacks on Off-Policy Evaluation Methods
By: Elita Lobo, Harvineet Singh, Marek Petrik, Cynthia Rudin and Himabindu Lakkaraju
Off-policy Evaluation (OPE) methods are a crucial tool for evaluating policies in high-stakes domains such as healthcare, where exploration is often infeasible, unethical, or expensive. However, the extent to which such methods can be trusted under adversarial threats... View Details
Lobo, Elita, Harvineet Singh, Marek Petrik, Cynthia Rudin, and Himabindu Lakkaraju. "Data Poisoning Attacks on Off-Policy Evaluation Methods." Proceedings of the Conference on Uncertainty in Artificial Intelligence (UAI) 38th (2022): 1264–1274.
- October 2018
- Teaching Note
Cowen Inc.: Leveraging Data
By: Boris Groysberg, Robin Abrahams and Tricia Gregg
Teaching Note for HBS No. 418-035. View Details
- June 1984
- Case
Mohawk Data Sciences Corp.
Cooper, Robin. "Mohawk Data Sciences Corp." Harvard Business School Case 184-049, June 1984.
- July 1981
- Background Note
Data Channels, Technical Note
Keywords: Communication Technology
Cash, James I., Jr. "Data Channels, Technical Note." Harvard Business School Background Note 182-021, July 1981.
- February 2005 (Revised November 2006)
- Background Note
Using Data Desk for Statistical Analysis
By: Frances X. Frei and Dennis Campbell
Describes how to use the Data Desk software package to perform statistical analysis. View Details
Keywords: Mathematical Methods
Frei, Frances X., and Dennis Campbell. "Using Data Desk for Statistical Analysis." Harvard Business School Background Note 605-060, February 2005. (Revised November 2006.)
- 04 Jun 2024
- Research & Ideas
Navigating Consumer Data Privacy in an AI World
Harnessing customer data well is central to any modern business, as is earning consumers’ trust that their information will stay private. With data breaches growing more common, regulations are tightening... View Details
- Article
Big Data and Discrimination
By: Talia B Gillis and Jann Spiess
Gillis, Talia B., and Jann Spiess. "Big Data and Discrimination." University of Chicago Law Review 86, no. 2 (April 2019): 459–487.
- November 1988 (Revised August 1989)
- Supplement
Mead Data Central (C)
Hertenstein, Julie H. "Mead Data Central (C)." Harvard Business School Supplement 189-080, November 1988. (Revised August 1989.)
- November 1988 (Revised August 1989)
- Supplement
Mead Data Central (B)
Hertenstein, Julie H. "Mead Data Central (B)." Harvard Business School Supplement 189-079, November 1988. (Revised August 1989.)
- March 1982 (Revised August 1985)
- Case
Perkin-Elmer: Data Systems Group
By: Robert J. Dolan
Dolan, Robert J. "Perkin-Elmer: Data Systems Group." Harvard Business School Case 582-101, March 1982. (Revised August 1985.)
- 11 May 2021
- Working Paper Summaries
Time Dependency, Data Flow, and Competitive Advantage
- September 2020 (Revised July 2022)
- Exercise
Artea (B): Including Customer-Level Demographic Data
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-Level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
- May 2014
- Article
Incorporating Field Data into Archival Research
By: Eugene F. Soltes
I explore the use of field data in conjunction with archival evidence by examining Iliev, Miller, and Roth's (2014) analysis of an amendment to the Securities Exchange Act of 1934. This regulatory amendment allowed depositary banks to cross-list firms without the... View Details
Soltes, Eugene F. "Incorporating Field Data into Archival Research." Journal of Accounting Research 52, no. 2 (May 2014): 521–540.
- Article
Using Internet Data for Economic Research
By: Benjamin Edelman
The data used by economists can be broadly divided into two categories. First, structured datasets arise when a government agency, trade association, or company can justify the expense of assembling records. The Internet has transformed how economists interact with... View Details
Keywords: Data and Data Sets; Research; Internet; Cost Management; Information Management; Factories, Labs, and Plants; Reports; Archives; Surveys; Economics
Edelman, Benjamin. "Using Internet Data for Economic Research." Journal of Economic Perspectives 26, no. 2 (Spring 2012): 189–206.
- November 1988 (Revised August 1989)
- Case
Mead Data Central (A)
Hertenstein, Julie H. "Mead Data Central (A)." Harvard Business School Case 189-078, November 1988. (Revised August 1989.)