Publications

March 2003 (Revised September 2005)
Teaching Note

KONE: The MonoSpace Launch in Germany (TN)

Teaching Note for (9-501-070). View Details

Keywords: Construction Industry; Germany

September 2002 (Revised March 2003)
Background Note

Managing Markets Module Note

Provides an overview of the managing markets module in the Business Marketing course taught at HBS. View Details

Keywords: Business Education; Curriculum and Courses; Management; Markets; Education Industry

August 2002
Background Note

Customer Benefit Stack

Describes a process to understand customer benefits created in industrial markets using the metaphor of a customer benefit stack. View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Marketing Strategy; Product Marketing; Manufacturing Industry

2007
Article

Trends in Executive Education in Business Marketing

Keywords: Trends; Management; Executive Education; Marketing

Find at Harvard

2005
Class Lecture

Managing Markets, Segments, and Customers

Keywords: Markets; Segmentation; Customers

01 Dec 2008
News

New Awards Recognize Teaching Excellence

Lecturer and Senior Researcher Stacey Childress for her Entrepreneurship in Education Reform course Senior Lecturer Stephen Kaufman for his Building and Sustaining a Successful Enterprise course Professor Rakesh Khurana for his Management and Markets course Professor... View Details

01 Mar 2014
News

Tata Open for Business

Executive Education participants talk about their programs as a transformational experience," says Professor Das Narayandas, senior associate dean and chair of Executive Education. And not just because of what they learn in the classroom,... View Details

Keywords: Morrell, Daniel; Colleges, Universities, and Professional Schools; Educational Services; Construction of Buildings; Construction

16 Jul 2019
News

The Making of a Movement

joined Professor Das Narayandas in a case discussion around the reasons for Cycle for Survival's spectacular success. HBS alumni are invited to watch the video of this presentation. View Details

Keywords: Greg Forbes Siegman; cancer

July 2006
Teaching Note

Kingsford Charcoal (TN)

Keywords: Consumer Products Industry

June 2003
Module Note

Managing Segments-Module Note

Describes the Managing Segments module of the Business Marketing course. View Details

Keywords: Marketing; Curriculum and Courses; Business Education

May 2003
Background Note

Customer Management Strategy in Business Markets

Describes in detail customer management strategies in business markets, including selection decisions, design and management of customer relationship strategies, monitoring the health of customer relations, and linking the vendors' customer management effort to... View Details

Keywords: Customer Focus and Relationships; Customer Relationship Management; Decision Making; Networks; Customization and Personalization; Manufacturing Industry