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Publications

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  • All HBS Web  (245)
    • News  (50)
    • Research  (164)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (159)

Show Results For

  • All HBS Web  (245)
    • News  (50)
    • Research  (164)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (159)
← Page 6 of 245 Results →
  • 2005
  • Class Lecture

Managing Markets, Segments, and Customers

By: Das Narayandas
Keywords: Markets; Segmentation; Customers
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Narayandas, Das. "Managing Markets, Segments, and Customers." Boston: Harvard Business School Publishing Class Lecture, 2005. Electronic. (Faculty Lecture: HBSP Product Number 9-826-6C.)
  • May 2021
  • Supplement

Distinct Software Dataset

By: Das Narayandas
Keywords: Artificial Intelligence; Marketing; AI and Machine Learning
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Narayandas, Das. "Distinct Software Dataset." Harvard Business School Spreadsheet Supplement 521-722, May 2021.
  • September 2005
  • Supplement

Eureka Forbes Ltd.: Managing the Selling Effort (DVD)

By: Das Narayandas
Keywords: Salesforce Management
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Narayandas, Das. "Eureka Forbes Ltd.: Managing the Selling Effort (DVD)." Harvard Business School Video Supplement 506-705, September 2005.
  • March 2003
  • Background Note

Customer Migration and Customer Types

By: Das Narayandas
Describes the evolution of customer relationships using the price vs. cost-to-serve matrix. View Details
Keywords: Customer Focus and Relationships; Cost; Price; Service Operations
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Narayandas, Das. "Customer Migration and Customer Types." Harvard Business School Background Note 503-072, March 2003.
  • March 2003
  • Background Note

Managing a Customer Relationship Over Time

By: Das Narayandas
Describes the different ways in which vendors can sell a portfolio of products to industrial customers. View Details
Keywords: Customer Relationship Management; Management; Marketing Strategy; Product Marketing; Networks; Sales; Manufacturing Industry
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Narayandas, Das. "Managing a Customer Relationship Over Time." Harvard Business School Background Note 503-071, March 2003.
  • June 2002 (Revised April 2003)
  • Course Overview Note

Business Marketing: Course Overview Note for Instructors

By: Das Narayandas
Details the structure and execution of the Business Marketing course taught in the elective curriculum of the MBA program at HBS. View Details
Keywords: Marketing
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Narayandas, Das. "Business Marketing: Course Overview Note for Instructors." Harvard Business School Course Overview Note 502-074, June 2002. (Revised April 2003.)
  • June 2002
  • Background Note

Note on Customer Management

By: Das Narayandas
Lays out a framework for the management of customers using examples of forms in a variety of industries. View Details
Keywords: Customer Relationship Management; Framework
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Narayandas, Das. "Note on Customer Management." Harvard Business School Background Note 502-073, June 2002.
  • June 2002 (Revised August 2002)
  • Teaching Note

Hunter Business Group: Team TBA, TN

By: Das Narayandas
Teaching Note for (9-500-030). View Details
Keywords: Consulting Industry
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Narayandas, Das. "Hunter Business Group: Team TBA, TN." Harvard Business School Teaching Note 502-066, June 2002. (Revised August 2002.)
  • June 2002
  • Teaching Note

Customer Value Measurement at Nortel Networks-Optical Networks Division, TN

By: Das Narayandas
Teaching Note for (9-501-050). View Details
Keywords: Telecommunications Industry
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Narayandas, Das. "Customer Value Measurement at Nortel Networks-Optical Networks Division, TN." Harvard Business School Teaching Note 502-069, June 2002.
  • June 2000 (Revised June 2003)
  • Teaching Note

Arrow Electronics, Inc. TN

By: Das Narayandas
Teaching Note for (9-598-022). View Details
Keywords: Product Marketing; Sales; Business Subsidiaries; Internet and the Web; Distribution; Business Model; Decision Choices and Conditions; Problems and Challenges; Information Technology Industry; Semiconductor Industry
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Narayandas, Das. "Arrow Electronics, Inc. TN." Harvard Business School Teaching Note 500-111, June 2000. (Revised June 2003.)
  • November 1999 (Revised June 2000)
  • Case

VerticalNet (www.verticalnet.com)

By: Das Narayandas
VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without... View Details
Keywords: Business Model; Decisions; Digital Platforms; Expansion; Internet and the Web
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Narayandas, Das. "VerticalNet (www.verticalnet.com)." Harvard Business School Case 500-041, November 1999. (Revised June 2000.)
  • April 2006
  • Article

When Does Client Entertainment Cross the Line? HBR Case Commentary

By: Das Narayandas
Keywords: Ethics
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Narayandas, Das. "When Does Client Entertainment Cross the Line? HBR Case Commentary." Harvard Business Review 84, no. 4 (April 2006): 42.
  • April 1998
  • Teaching Note

Industry.Net Teaching Note

By: Das Narayandas
Teaching Note for (9-598-034), (9-598-035), (9-598-036), (9-598-037), and (9-598-038). View Details
Keywords: Web Services Industry
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Narayandas, Das. "Industry.Net Teaching Note." Harvard Business School Teaching Note 598-118, April 1998.
  • November 1997 (Revised February 1998)
  • Case

WESCO Distribution, Inc.

By: Das Narayandas
In 1996, WESCO, a national distributor of electrical equipment and supplies, charted out a growth of 6 to 8 percent in sales, and 12 to 16 percent in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts (NA) program... View Details
Keywords: Restructuring; Customer Satisfaction; Growth and Development; Growth and Development Strategy; Distribution; Sales; Balance and Stability; Distribution Industry; Electronics Industry
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Narayandas, Das. "WESCO Distribution, Inc." Harvard Business School Case 598-021, November 1997. (Revised February 1998.)
  • January 1998
  • Teaching Note

SaleSoft, Inc. (A) TN

By: Das Narayandas
Teaching Note for (9-596-112). View Details
Keywords: Technology Industry
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Narayandas, Das. "SaleSoft, Inc. (A) TN." Harvard Business School Teaching Note 598-020, January 1998.
  • 05 Jun 2020
  • News

Lessons from Chinese Companies’ Response to Covid-19

  • 01 Dec 2008
  • News

New Awards Recognize Teaching Excellence

Lecturer and Senior Researcher Stacey Childress for her Entrepreneurship in Education Reform course Senior Lecturer Stephen Kaufman for his Building and Sustaining a Successful Enterprise course Professor Rakesh Khurana for his Management and Markets course Professor... View Details
  • 01 Mar 2014
  • News

Tata Open for Business

Executive Education participants talk about their programs as a transformational experience," says Professor Das Narayandas, senior associate dean and chair of Executive Education. And not just because of what they learn in the classroom,... View Details
Keywords: Morrell, Daniel; Colleges, Universities, and Professional Schools; Educational Services; Construction of Buildings; Construction
  • February 2007
  • Supplement

Tanishq Video Supplement

By: Das Narayandas
Keywords: Media
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Narayandas, Das. "Tanishq Video Supplement." Harvard Business School Video Supplement 507-707, February 2007.
  • March 2003
  • Background Note

Monitoring the Health of Customer Relationships

By: Das Narayandas
Discusses the role of satisfaction and loyalty measurement in monitoring the health of customer relationships. View Details
Keywords: Customer Relationship Management; Customer Satisfaction; Demand and Consumers; Measurement and Metrics; Business and Stakeholder Relations
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Narayandas, Das. "Monitoring the Health of Customer Relationships." Harvard Business School Background Note 503-081, March 2003.
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