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Show Results For
- All HBS Web
(6,429)
- People (3)
- News (1,230)
- Research (4,149)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,880)
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- 10 Oct 2018
- News
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
- 13 Mar 2023
- News
Sales Teams Need to Stop Focusing on the Customer Funnel
- 19 Feb 2018
- News
The Parts of Customer Service That Should Never Be Automated
- 24 Nov 2020
- News
How Fake Customer Reviews Do — and Don’t — Work
- 17 Dec 2018
- News
Proven Skincare's Ming Zhao on Applying AI to Customized Cosmetics
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the brand in the... View Details
- 11 Jul 2023
- News
To Get Better Customer Data, Build Feedback Loops into Your Products
- 01 Sep 2020
- News
3 Most Common Types of Customer Needs to Be Aware Of
- 28 Apr 2022
- News
Why Companies Should Pay More Attention to Customers Last in Line
- 01 Oct 1999
- News
The Same the World Over: Focusing on Customers and Innovation Brings Success
climate, customer orientation, and innovation. "Corporate culture was perceived as the prevailing set of shared values held by a firm's managers," Deshpandé explains, "qualities such as loyalty and tradition. We defined climate as the... View Details
Keywords: Peter K. Jacobs
- 25 Apr 2014
- News
Fostering a synergy at work that benefits associates as well as customers
Ganesh Natarajan (AMP 169, 2005), CEO of Zensar Technologies, is cultivating a collaborative management philosophy and innovative HR policies to ensure its 7,000 associates help customers achieve their business needs. At the core of the... View Details
- 01 Nov 2018
- News