Customer Relationship Management - Publications - Faculty & Research

don’t think we’re ever going to go back to the world of 16-week planning cycles.” How to: Find New Customers Look nearby. “Think about adjacent categories for your company,” Dunaway advises. Duolingo has launched Duolingo ABC to teach... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

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Auto-Repair Shops Tend to Overcharge Women, Except When They Don't

New Book Examines How to Execute Strategy

Harvard’s Dr. Frank Cespedes as a Guest Speaker at WU on Salesperson Performance and Compensation

CVS expects to lose 40 million prescriptions to Walgreens

Your Company Is Full of Good Experiments (You Just Have to Recognize Them)

Predictable Time Off: The Team Solution To Overcoming Constant Work Connection

Employers Partner with Community Colleges to Fill the Talent Pipeline

Five Ethical Challenges During COVID-19 That Businesses Need to Meet

Berry-AMA Book Prize, American Marketing Association

Was Your Dog Walked? Your Phone Can Show You

5 Tips for Staying Productive and Mentally Healthy While You’re Working From Home

Turn Your Group into a True Team

Developing Employees Who Think for Themselves

Solving for Climate Change’s Impact on Urban Water: Flooding, Sea Rise, and Drought?

Leadership Is a Conversation

Guanxi or关系: one word, many interpretations

The right way to use experiments to create better products more quickly

Rush to Take Advantage of a Dull iPhone Started Samsung's Battery Crisis

Money Can’t Buy Love, But Here’s What Can

Action Plan: Finding Fluency

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