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- All HBS Web
(232)
- People (1)
- News (46)
- Research (163)
- Events (1)
- Multimedia (1)
- Faculty Publications (72)
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- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
that creates surprisingly flexible value. NFTs can turn images into event tickets, and event tickets into brand anchors. They will usher in the next generation of customer loyalty programs, creating... View Details
- 24 Jan 2011
- HBS Case
Terror at the Taj
recover after the attacks. Underlying this framework is a central conundrum: Why did the Taj employees stay at their posts, jeopardizing their safety in order to save hotel guests? And is this level of loyalty and dedication something... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
The researchers also monitored whether customers closed their accounts during that time. The data helped researchers compare the loyalty and profit potential of customers who... View Details
Keywords: by Danielle Kost
- 16 Jun 2021
- HBS Case
Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm
year—and it’s still unclear when many ships will set sail again. "There was a lot at stake, with $20 billion in annual revenues and hundreds of thousands of passengers transported every year." Compounding the challenge of losing customers... View Details
- 05 Jul 2012
- What Do You Think?
Why Is Trust So Hard to Achieve in Management?
which leaders are viewed by their followers. It's important to understand why this is the case, given the economic benefits that trust may impart to an organization. These include` higher morale, increased loyalty to the organization,... View Details
Keywords: by James Heskett
- 19 Apr 2010
- Research & Ideas
The History of Beauty
necessary finance, there are contract manufacturers and perfumers that will provide a product for you. This is also an industry subject to sudden shifts in fashion and fads, which disrupt incumbent positions and provide opportunities for new entrants. Brand View Details
- 28 Sep 2011
- Research & Ideas
The Profit Power of Corporate Culture
returns to labor, and relationships with customers (producing loyalty and customer "ownership") as well as innovation and financial performance. If the organization... View Details
Keywords: by Sean Silverthorne
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
employees), deliver personalized customer service, and maintain a close connection to the local community. In addition, McDonald's and Dunkin' Donuts had emerged as serious competitors, offering their own lines of specialty coffee... View Details
- 01 Feb 2023
- What Do You Think?
Will Hybrid Work Strategies Pull Down Long-Term Performance?
something that the academics don’t? Of course, the “soft side” of the organization isn’t so soft. Its culture is one of the important drivers of employee engagement and loyalty that in turn influences the View Details
Keywords: by James Heskett
- 17 Feb 2022
- Book
When Employees Feel a Sense of Purpose, Companies Succeed
success by focusing on delivering not only for their shareholders and customers but also for their employees, communities, and the environment. In the video below, I speak with Deepak Chopra, clinical professor of medicine at the... View Details
Keywords: by Ranjay Gulati
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
loyalty is still to their silos," Garvin observes. The case encourages students to put themselves in his place. Is Fahey moving too slowly? Does he have the right people in the right positions? Is the new mission—"to inspire... View Details
- 09 Jul 2007
- Research & Ideas
Five Steps to Better Family Negotiations
These characteristics lead to stronger loyalty and sensitivity to one another but also greater reactivity in their interactions. Family relationships also have deeply ingrained patterns that have developed over years of interacting.... View Details
Keywords: by John A. Davis and Deepak Malhotra
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
more importantly, the service induces loyalty and additional phone usage. "For Safaricom it's a profitable opportunity not just because of the fee it makes from the mobile transactions, but because it makes existing View Details
- 30 Jul 2001
- What Do You Think?
What’s the Future of Corporate Governance?
historic financial measures. In a book that I wrote with Earl Sasser and Len Schlesinger, The Service Profit Chain, we discussed the mounting evidence that customer and employee satisfaction and loyalty are... View Details
Keywords: by James Heskett
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
prices. And high-end dealerships can make car buying feel like a trip to the spa. But overall, little has changed in the high-pressure business of selling vehicles. So what should the industry be doing to make customers feel better about... View Details
- 24 Jan 2012
- First Look
First Look: Jan. 24
(C):http://cb.hbsp.harvard.edu/cb/product/806101-PDF-ENG PunchTab, Inc. Ramana Nanda, William R. Kerr, and Lauren BarleyHarvard Business School Case 812-033 PunchTab was a Silicon Valley start-up, founded in 2011, that was developing an Internet-based turnkey View Details
Keywords: Sean Silverthorne
- 03 Jul 2013
- What Do You Think?
What Are the Limits of Transparency?
given credit for fostering trust among members of an organization, building loyalty among employees, and generally creating better places to work. For many years we observed need-to-know policies (that may have had their origins in the... View Details
Keywords: by James Heskett
- 12 Mar 2014
- Lessons from the Classroom
Managing the Family Business: Firing the CEO
Successful family CEOs often have the values, vision, passion for the business and abilities to build loyalty with key owners, customers, suppliers, and the employees that make them the right leaders of their companies, even if they lack... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
business practices throughout the organization; and a genuine interest in helping potential customers figure out if what we're selling is right for them. "When you experience this as a customer, the benefits can be huge, and it can create... View Details
Keywords: by Carmen Nobel
- 29 Jun 2017
- Research & Ideas
Why Uber Is Worth Saving and How To Do It
receive benefits—a move that would likely build a sense of loyalty toward the company that many of its drivers don’t seem to feel now. “You have drivers who are angry and want benefits, and they’re not loyal to Uber. They’ll work [with... View Details