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Show Results For
- All HBS Web
(2,272)
- News (364)
- Research (1,469)
- Events (1)
- Multimedia (6)
- Faculty Publications (642)
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- 01 Apr 2001
- News
Rewriting the Script: Social Enterprise Start-ups Expand Business Plan Contest's Parameters
founder of Avid Technologies. He’s still on our advisory board, and he has also put us in touch with a contact at Lifetime Television. Since then we’ve produced two films for them.” Montage, with offices in New York and Los Angeles,... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
purchasers to explore categories and products, compare brands in the same category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes... View Details
Keywords: Multiple alumni
- 01 Jun 2012
- News
Alumni Book Briefs
by Philip Delves Broughton (MBA 2006) (Penguin Press) Delves Broughton discusses his quest to find the world’s great wizards of sales, among them a Moroccan rug merchant who uses age-old principles to read his customers and Anthony... View Details
- 16 Feb 2011
- News
Healthy Growth
the customer and to innovation” than he was in his previous job as president of Carrier Corporation, a division of United Technologies. He also relishes being “pure play” in one industry—animal health—which he describes as “a target-rich... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer criticism is always necessarily... View Details
Keywords: April White
- 01 Dec 2018
- News
Case Study: Your Data, Your Health
during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2003
- News
An Authentic Leader
not going to have an appreciation for the customer. How do you create long-term value? Real value is created by a motivated organization that is pursuing a mission that has a passion for the customer and a... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to offer Neutrall’s products there... View Details
- 01 Sep 2008
- News
Alumni Books
while witnessing the end of the studio system, the development of indepen-dent production, and the rise and fall of some of Hollywood’s most gifted (and notorious) cultural icons. Satisfied Customers Tell Three Friends, Angry View Details
- 01 Mar 2003
- News
Books
Connecting the Dots by Cathleen Benko and F. Warren McFarlan Selling China by Yasheng Huang What Customers Think by Gerald Zaltman Connecting the Dots by Cathleen Benko and F. Warren McFarlan (Harvard Business School Press) A recent study... View Details
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
Mexico City revealed significant cultural differences. “Colgate wanted to better understand teens’ values and opinions,” says Franklin. “One question we asked involved heroes. Almost all said their parents were their heroes because they... View Details
- 01 Dec 2009
- News
Alumni Books
CIOs Create and Communicate Value by Richard Hunter and George Westerman (DBA ’03) (Harvard Business Press) The authors recommend that to combat the IT-as-cost mindset, CIOs use IT to create three kinds of View Details
- 01 Dec 2002
- News
Think Globally, Teach Locally
When HBS professor F. Warren McFarlan moved to Vevey, Switzerland, in 1973, it was his first experience living outside the United States. “I had three degrees from Harvard, and my major lifetime move had been from the western suburbs of... View Details
Keywords: Julia Hanna
- 17 Dec 2015
- News
Conducting Research That Influences Practice
Tami Kim, a doctoral student at HBS, is conducting research into how the restaurant business could benefit from transparency—literally—by making it possible for chefs and diners to see one another. Her findings on employee and customer... View Details
- 16 Sep 2015
- News
Rethink pricing to create shared—and expanded—value
John T. Gourville, the Albert J. Weatherhead Jr. Professor of Business Administration, advocates that value be shared by a firm and its customers. “Without a willing customer, there is no value,” he says. “When companies view View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
quality,” Heissler said. “How do we grow without diluting our main value proposition?” How they answered the question: QE Solar didn’t expand to California, focusing instead on growing with their customers... View Details
Keywords: April White
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
Relations staff with a goal of describing HBS finances and demystifying some of the commonly held beliefs about the School's funding needs. These sessions were instrumental in informing the students and setting expectations for a lifetime... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Alumni Books The Boat House Café: Book One of First Light by Linda Cardillo (MBA 1978) (Bellastoria Press LLP) A novel set on Martha’s Vineyard. Buffoonery on Woodhouse Avenue by Bob Garland (PMD 20, 1970) (Gabbrolandbooks) The fourth in a series of humorous novels.... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
in shareholder value in the last few years. This value creation is simply a by-product of figuring out what consumers really want and delivering it. Tell us about Panera. It’s real food, served by real... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
other gate-related event services. The company—which formed in late 2014 in a merger of a ticket-selling operation and a youth sports–focused custom commemoratives business—currently works with about two dozen schools in California, has... View Details