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- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The... View Details
- 09 Sep 2009
- First Look
First Look: September 9
Purchase this case: http://cb.hbsp.harvard.edu/cb/product/609041-PDF-ENG Jones Lang LaSalle: Reorganizing around the Customer Harvard Business School Case 410-007 Peter Roberts, CEO of Jones, Lang, LaSalle (JLL) Americas division, has... View Details
Keywords: Martha Lagace
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
business plan vision of Finale hasn't happened yet, which doesn't mean it never will," Conforti adds. "The journey itself has been very rewarding. I've had the opportunity to stretch myself and the organization in ways I didn't expect."... View Details
- 27 Apr 2009
- Research & Ideas
Building Businesses in Turbulent Times
customers who told him that their key area of pain was the difficulty of integrating the "islands of automation" throughout their global companies. Gerstner, himself a former IBM customer, immediately recognized the opportunity.... View Details
Keywords: by Staff
- 27 May 2009
- First Look
First Look: May 27, 2009
on a farsighted version of strong dominance (cf., Roth and Postlewaite, 1977) if no individual is indifferent between his endowment and the endowment of someone else. Download the paper: http://www.hbs.edu/research/pdf/09-129.pdf Altruistic Dynamic Pricing with View Details
Keywords: Martha Lagace
- 13 Nov 2012
- First Look
First Look: November 13
813-019 The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer... View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting overlooked View Details
Keywords: Carmen Nobel
- 04 Jun 2013
- First Look
First Look: June 4
around the world who want to study its practices. The Clinic's journey also holds lessons for organizations outside health care that must suddenly compete by creating a superior customer experience. The... View Details
Keywords: Sean Silverthorne
- 26 Jun 2007
- First Look
First Look: June 26, 2007
led in hopes of rejuvenating the industry pioneer. The tagline for this phase was "Employee First, Customer Second." Can be used in strategy, change management and leadership courses. Purchase this case:... View Details
Keywords: Martha Lagace
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold calling. The authors examined 34... View Details
Keywords: Dina Gerdeman
- 12 Aug 2014
- First Look
First Look: August 12
2009, the company embarked on a journey to build "One-Firm" with a unifying culture and governance system across business groups. IDFC aimed to provide seamless access to products and expertise across business groups, increase... View Details
Keywords: Sean Silverthorne
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