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- 01 Mar 2007
- News
Courting the Poor
A BETTER MOUSETRAP: At a Magazine Luiza virtual showroom, sales staff use computers to help customers make their purchases. Photo COURTESY MAGAZINE LUIZA The inspiration for a new case can strike at any time. For HBS associate professor... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
billion in disability benefits a year, Eldridge says. Gain Life’s existing wellness market has good prospects, although it’s highly competitive, “almost to the point of commoditization,” he adds, and the sales cycles can last up to a year. Should Gain Life View Details
Keywords: Jen McFarland Flint
- 01 Sep 2013
- News
The New Rules of E-Commerce
(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of... View Details
- 17 Dec 2015
- News
Field 2 Gives Students Hands-On Exposure To Business Practices In Malaysia
the culture, she wasn’t fully prepared for how dynamic Kuala Lumpur has become. “It is an impressive city where people are very smart and business-driven, and where there is a strong focus on innovation,” she explains. Henderson was one... View Details
- 30 Jul 2019
- News
Turning Around Tesco
£6.4 billion in losses, the largest ever experienced by a British retailer. David Lewis (AMP 161, 2001) arrived on the scene as Tesco’s new CEO in the wake of that dark moment; many now credit him for returning the company to profitability through an unwavering View Details
- 01 Oct 2013
- News
Banking on Africa's Future
chemical engineering from MIT and a JD from Harvard Law School. His résumé also includes stints at Disney and the Texas Pacific Group. With some $2 billion invested in more than 30 countries, mostly in sub-Saharan Africa, Helios's focus... View Details
- 25 Aug 2022
- News
Labs Enable Large-scale Research
is conducted at the School. The labs will drive foundational and applied research in six topical areas that address key business and societal challenges of the new digital world. Faculty members from across Harvard, serving as principal investigators, set the vision... View Details
- 12 Jul 2011
- News
Phone Fun
cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
- 01 Sep 2011
- News
Water for Life
sustainability and CSR in addressing customer needs and building trust with the communities we serve. However, we have to make sure that our CSR programs are strategic to our business objectives, especially since we are operating in a... View Details
- 01 Sep 2011
- News
Charged Up
driven by the automotive industry, followed by smart grid stabilization solutions that provide “fill-in” power when customer demand outstrips supply. Given the technology’s potential applications and finite employee resources, the case... View Details
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
focus instead on improving the performance of existing products - what I call sustaining technologies. For this reason, good companies have little difficulty succeeding in sustaining innovation - even radical innovation. If their View Details
- 01 Dec 2015
- News
Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?
convenience and security offered by mobile banking, Kenya’s M-Pesa, for example, grew to serve 15 million customers in its first five years. But for every M-Pesa, there is a company like India’s Eko Financial Services, which has struggled... View Details
Keywords: Erin Peterson
- 01 Jun 2015
- News
Case Study: Sneak Peak
locations in the Midwest and Mid-Atlantic, a focus on price-sensitive customers, and a much narrower range of healthy beverages, so this product could stand out more. This might provide a good test of the product’s appeal to a different... View Details
- 01 Dec 2018
- News
Case Study: Your Data, Your Health
during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2016
- News
Case Study: Sweat the Technique
opportunity to grow and engage its user base by tapping into data and analytics and could add value to Nix in the eyes of prospective acquirers. Should Nix stay the analog course, make the transition to digital, or split limited resources between both paths? The... View Details
Keywords: Dan Morrell
- 01 Jun 2022
- News
Empowering Entrepreneurially Minded Students
everything that the business needs, from raising financing, to customer interactions, to sales and marketing, to product development. It’s a challenge to be able to cover, as an individual and even as a small team, all those bases, and... View Details
Keywords: Jennifer Gillespie
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Fortune magazine's "Fifty Most Powerful Women in American Business." Why has Lucent performed so well since its divestiture from AT&T? We have been growing globally faster than our markets. Our ability to focus on the hottest growth... View Details
- 01 Oct 1996
- News
The Drive for Excellence: An Interview with Jim Henderson
short-term results with adherence to a long-term strategy and direction. At Cummins, we are driven by the concept of maximizing shareholder value -- but the question is, value over the next quarter or two, or over a longer period? Either View Details
- 01 Feb 1997
- News
Doing It Your Way
companies are springing to life up and down the virtual lanes of the Information Superhighway. As the use of color and moving pictures becomes routine, says Sahlman, Internet "stores" may well be able to give customers an experience that... View Details
- 01 Jun 2014
- News
Screen Saver
the consumer.'" Odd as it sounds, the customer has not been a historical focus for the movie theater industry. As Ramsey points out, the business got going in the 1930s and 1940s, when it was typical for one... View Details