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- All HBS Web
(1,009)
- News (176)
- Research (597)
- Events (2)
- Multimedia (1)
- Faculty Publications (169)
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- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
without it. Poindexter: I talk a lot to my customers about what life is like without electricity. And one of the most profound things that they said to me was, "Life without electricity, you're always rushing." And it's because you have... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly... View Details
- 24 Aug 2021
- News
Having a Moment
Aisha Chottani (MBA 2015) Aisha Chottani (MBA 2015) As an engagement manager at McKinsey, Aisha Chottani (MBA 2015) often found herself in need of an afternoon energy boost. But caffeinated, sugary drinks left her feeling even more... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
takes Marketus and his guide to four villages named after each of the four Ps. As he enters each place, Marketus places a green pea into a special device, which allows him to store his thoughts, retrieve them, and integrate them. Featuring full-color illustrations... View Details
- 16 Sep 2015
- News
Rethink pricing to create shared—and expanded—value
prices, everyone benefits.” Pricing sends a loud message, and missteps can bring swift retribution from consumers, as when Bank of America tried to charge a $5 monthly debit card fee. Gourville outlines five pricing principles by which firms can View Details
- 01 Dec 1997
- News
Growing Together
customers and the community, and differentiates us from our competitors," explains Jackson. "It's all part of our business strategy for leading BankBoston into the 21st century and is consistent with the philosophy of managing with values... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 13 Nov 2020
- News
New Virtual Classrooms Expand Digital Learning
classroom experience has everything to do with the level of interactivity between faculty and students, and these virtual classrooms provide a better online experience.” Students log in from their respective computers all over the world and, through a View Details
- 01 Jun 2009
- News
The Maestro and the Market
some 2 million hopeful diners vie to be one of the fifty customers he serves each evening for the six months that elBulli, his restaurant, is open. The world is beating a path to Chef Ferran Adrià’s door, but why? “Creativity comes first;... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
complicated challenge. Early experience suggested that computer-aided case analysis could enhance classroom discussion and bring real-life business issues into sharper focus. Faculty engaged in a continual process of experimentation in... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer... View Details
Keywords: Das Narayandas
- 01 Jun 2022
- News
Empowering Entrepreneurially Minded Students
evolve in the years you’ve been teaching at HBS? Tom Eisenmann: In the past 25 years, the Entrepreneurial Management academic unit, the group in which Bill and I work, has grown to include more than 30 faculty members who are engaged in... View Details
Keywords: Jennifer Gillespie
- 01 Oct 2002
- News
View from the Top
professor Carl Kester, a member of the Class of 1977, has engaged many students in discussions about leadership. So it seemed fitting for the Bulletin to ask him to coordinate an exchange of views on the topic among a small group of the... View Details
- 01 Oct 2013
- News
Banking on Africa's Future
to the previously 'unbanked' at the bottom of the pyramid. Equity Bank has increased financial inclusion while generating good returns for our investors. In five years, Equity's customer base—its depositors— has increased from about 2... View Details
- 13 Sep 2019
- News
Hollywood Ending
on and enough customers to make it a viable business. They’re not settling for half-measures. “If we have great content but we don’t have a differentiated experience, we fail,” she says. “And the reverse is true too.” The urgency to get... View Details
- 01 Dec 2000
- News
Latin America's Decade
promotions to local holidays and customs, incorporating idiomatic language and local tastes so that each country's customers will relate to their site in an emotional way." The Uruguay-born Juan Peirano of Velox Group has firsthand... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
custom voice system, which means there’s a whole range of small- and mid-sized businesses that are underserved,” Sambvani says. With Slang.ai, he’s offering mid-market companies access to these more sophisticated tools that can... View Details
- 01 Dec 2016
- News
Carving a Niche
that doesn’t work sometimes,” says Hoye. “This is why we do what we do. So far, it’s working.” From Baker Library: Want to excel at customer engagement like Faction Collective? Read McKinsey’s advice on... View Details
Keywords: Julia Hanna
- 02 Jun 2011
- News
Serious Fun
green pigs. If the ultimate outcome of that frantic gaming also teaches us something (probably not the case with Angry Birds), our brain is likely too engaged in the task of winning to rebel against some higher purpose. Nick Maynard... View Details
- 01 Dec 2012
- News
From Where We Stand
across functions, businesses, and your industry. Engage your peers to deliver solutions to real business problems. Know the customer and the competitor. When you are at the top, be a talent magnet and then... View Details
- 01 Dec 2015
- News
Multimedia Simulation Provides Real-World Reality Check
Part Monopoly marathon, part chess championship, Harvard Business School’s new multimedia simulation “Strategic Brew” engages students in a fast-paced exercise in strategic decision- making. The goal of the simulation is to show, rather... View Details