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- All HBS Web (236)
- Faculty Publications (38)
Show Results For
- All HBS Web (236)
- Faculty Publications (38)
- 18 Dec 2012
- First Look
First Look: December 18
greater customer satisfaction and employee retention after six months as compared to (a) socialization that focused on organizational identity (emphasizing the pride to be gained from organizational affiliation) and (b) the organization's... View Details
Keywords: Carmen Nobel
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
acquisitions to build up scale because, for the leading global competitors, an R&D-to-sales ratio of at least 8 percent represented a significant source of scale economies. But he also implemented a production strategy that was... View Details
Keywords: by Pankaj Ghemawat
- 02 Apr 2013
- First Look
First Look: April 2
413-031 Talking Strategy at Greighton Partners Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had completed over 175 company View Details
Keywords: Sean Silverthorne
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
just wrote a case on Procter & Gamble in Japan. They understand that Japanese women are incredibly sophisticated, demanding customers who spend more money on cosmetics than anyone else in the world. Instead of saying, "Well,... View Details
Keywords: by Cynthia Churchwell
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
the next time your talks seem stalled for deal-related reasons: Is price truly the only issue? Can we unbundle different aspects of what looks like a single issue and give each side what it values most—at low cost to the other side? Are... View Details
Keywords: by Martha Lagace
- Web
HBS - Financials | Supplemental Financial Information
an increase of more than 20 percent compared with fiscal 2022. Executive Education also delivered custom programs to more than 4,500 participants, onboarding 23 new clients across a diverse mix of industries. Internationally, the group... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
communication and encouragement, they can find the courage to try, fail, redo, and try again. Carliss Baldwin How can companies tap their customers for innovative ideas? Firms have a tendency to look at their navels. The first thing I... View Details
- 04 Apr 2017
- First Look
First Look at New Research, April 4
forthcoming American Political Science Review Voter Registration Costs and Disenfranchisement: Experimental Evidence from France By: Braconnier, Céline, Jean-Yves Dormagen, and Vincent Pons Abstract—A large-scale randomized experiment... View Details
Keywords: Sean Silverthorne
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
developing customers on each side of the platform, it can still lose out. A great example was Microsoft’s failed efforts in smartphones. Microsoft built a very good operating system for smartphones, but it could not crack the market... View Details
Keywords: by Martha Lagace
- Web
2024 Reunion Presentations - Alumni
a software company that encourages households to reduce their energy consumption. From Opower's earliest days, its managers utilized experiments to amplify their environmental impact and enhance customer value. We will revisit some of... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
retweets they got on Twitter would translate into sales or lower costs (which they rarely did). Second, with this approach, eBay is not trying to become friends with its customers with the intent of... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
who isn't a competitor, and he might suggest I try this type of flower or that type of arrangement. Now I've received help for my business under the umbrella of American Express, and I'm more likely to recommend AmEx to my friends because I've made this great... View Details
Keywords: by Carmen Nobel
- 01 Jun 2017
- News
Case Study: Something New
the largest player in this industry is still pretty small,” says Malkina. “The biggest thing to figure out is how we can grow at or below our optimal customer acquisition cost... View Details
Keywords: April White
- 01 Jun 2022
- News
Case Study: Glass Half Full
Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to... View Details
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
more specialists are needed to stay up to date with functional best practices. The problem that this influx of specialists creates, Cespedes says, is that fewer senior executives are responsible for integrating activities across the multiple activities that determine... View Details
Keywords: by Michael Blanding
- 23 Feb 2011
- First Look
First Look: Feb. 23
Hospitals have the option of enrolling only their hard-to-match patient-donor pairs, while conducting easily arranged exchanges internally. This behavior has already started to be observed. We show that the cost of making it individually... View Details
Keywords: Sean Silverthorne
- 25 Feb 2020
- News
Case Study: The Credit Bureau
but that’s a very expensive customer acquisition cost (CAC). Building managers are employed by a property manager who only cares about their 2 percent management fee. Landlords... View Details
- June 2009
- Teaching Note
COFCO Xinjiang Tunhe Co., Ltd. (TN)
By: David E. Bell, Sarah Morton and Mary Louise Shelman
Teaching Note for [508079]. View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; China
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
Finally, if the ease of customer retention is high, early investment in customer acquisition can pay dividends over a longtime horizon. For example, Web users find changing... View Details
Keywords: by Peter Jacobs
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
the extra costs (not directly borne by the global producer) and risks of cross-border operation continue to be very significant. As a result, the net price premia, adjusted for risk, available to producers of globally standardized... View Details
Keywords: by Martha Lagace