Custom - Publications - Faculty & Research

Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the brand in the... View Details

29 Jul 2015
News

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

11 Jul 2023
News

To Get Better Customer Data, Build Feedback Loops into Your Products

28 Apr 2022
News

Why Companies Should Pay More Attention to Customers Last in Line

12 Feb 2018
News

Customers At The Back Of The Line Are Anxious—Can You Keep Them From Leaving?

01 Nov 2018
News

On Hold for 45 Minutes? It Might Be Your Secret Customer Score

04 Aug 2017
News

CEOs who shy away from politics risk losing millennial employees and customers

01 Oct 1999
News

The Same the World Over: Focusing on Customers and Innovation Brings Success

climate, customer orientation, and innovation. "Corporate culture was perceived as the prevailing set of shared values held by a firm's managers," Deshpandé explains, "qualities such as loyalty and tradition. We defined climate as the... View Details

Keywords: Peter K. Jacobs

25 Apr 2014
News

Fostering a synergy at work that benefits associates as well as customers

Ganesh Natarajan (AMP 169, 2005), CEO of Zensar Technologies, is cultivating a collaborative management philosophy and innovative HR policies to ensure its 7,000 associates help customers achieve their business needs. At the core of the... View Details

27 Sep 2021
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The Legacy of Boaty McBoatface: Beware of Customers Who Vote

Mink Will Let You 3D Print Custom Makeup at Home

Sales Teams Need to Stop Focusing on the Customer Funnel

Research: Customers Will Reward Companies for Smaller Gender Pay Gaps

The Parts of Customer Service That Should Never Be Automated

How Fake Customer Reviews Do — and Don’t — Work

Proven Skincare's Ming Zhao on Applying AI to Customized Cosmetics

App Allows Customers to Pay Restaurant Bills Through Their Smartphones

A Tale of Two Companies: Can Boeing, Cruise Rebuild Customer Confidence?

3 Most Common Types of Customer Needs to Be Aware Of

Prestige brands can expand their reach—and make their core customers proud