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Show Results For
- All HBS Web
(20,744)
- People (33)
- News (3,832)
- Research (14,106)
- Events (110)
- Multimedia (276)
- Faculty Publications (11,642)
- February 2010
- Supplement
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details
- 10 May 2019
- Working Paper Summaries
Consumer Inertia and Market Power
Keywords: by Alexander MacKay and Marc Remer
- May 24, 2016
- Article
Build a Culture of Health
By: John A. Quelch
Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details
Keywords: Public Health; Four Pillars; Public Health Footprint; Culture Of Health Plan Of Action; Change; Education; Health; Human Resources; Knowledge; Labor; Leadership; Management; Operations; Outcome or Result; Personal Development and Career; Programs; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Chemical Industry; Health Industry; United States; Europe
Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
- 2022
- Working Paper
Heterogeneous Investors and Stock Market Fluctuations
By: Odhrain McCarthy and Sebastian Hillenbrand
We introduce a heterogeneous agent model which features extrapolative beliefs and time-varying risk aversion. The model leads to an empirical framework which we estimate with stock prices, survey data and risk aversion measures. We find that extrapolative beliefs and... View Details
McCarthy, Odhrain, and Sebastian Hillenbrand. "Heterogeneous Investors and Stock Market Fluctuations." Working Paper, January 2022.
Collaborating across cultures
We propose that managers adept at thinking about their cultural assumptions (cultural metacognition) are more likely than others to develop affect-based trust in their relationships with people from different cultures, enabling creative collaboration. Study 1, a... View Details
- September 1995 (Revised April 1999)
- Case
Exporting American Culture
By: Joseph L. Badaracco Jr. and Jerry Useem
A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
- 15 Feb 2014
- Conference Presentation
Men as Cultural Ideals: How Culture Shapes Gender Stereotypes
By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick and Michael I. Norton
Four studies test whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different... View Details
Cuddy, Amy, Elizabeth Baily Wolf, Peter Glick, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Paper presented at the 15th Society for Personality and Social Psychology Annual Meeting, Austin, TX, February 15, 2014.
- January 1998 (Revised April 1998)
- Case
Sealed Air Corporation: Globalization and Corporate Culture (B)
By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia
Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (B)." Harvard Business School Case 398-097, January 1998. (Revised April 1998.)
- May 2006
- Module Note
Leading Culturally Diverse Teams
By: Robin J. Ely
Describes the Leading Culturally Diverse Teams module (eight class sessions), which teaches students the leadership perspectives and skills necessary to develop high-functioning, culturally diverse teams (teams diverse in, for example, race, ethnicity, gender,... View Details
Ely, Robin J. "Leading Culturally Diverse Teams." Harvard Business School Module Note 406-097, May 2006.
- Program
Leading and Building a Culture of Innovation
and innovate again and again. This lab-style leadership program immerses you in every stage of the innovation process. You'll roll up your sleeves and experience first-hand... View Details
- June 2013
- Supplement
Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes
Video Supplement to the case, "Novozymes: Cracking the Emerging Markets Code." View Details
Keywords: Business To Business Marketing; Emerging Markets; Strategy; Chemical Industry; Industrial Products Industry; China; Denmark
Palepu, Krishna G. "Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes." Harvard Business School Video Supplement 113-703, June 2013.
- October 1995
- Article
New Trading Practices and Short-Run Market Efficiency
By: Kenneth A. Froot and André Perold
Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Financial Markets; Asset Pricing
Froot, Kenneth A., and André Perold. "New Trading Practices and Short-Run Market Efficiency." Journal of Futures Markets 15, no. 7 (October 1995): 731–766. (Revised from NBER Working Paper No. 3498, October 1990.)
- March 1997
- Background Note
Asymmetric Information: Market Failures, Market Distortions, and Market Solutions
Presents a conceptual framework for thinking about markets characterized by asymmetric information. Presents the standard economic analysis of "the lemons problem," and demonstrates how asymmetric information may lead to market inefficiencies and alter the distribution... View Details
Keywords: Competitive Strategy
Corts, Kenneth S. "Asymmetric Information: Market Failures, Market Distortions, and Market Solutions." Harvard Business School Background Note 797-100, March 1997.
- 2022
- Chapter
Decarbonizing Academia's Flyout Culture
By: Nicholas Poggioli and Andrew J. Hoffman
Flight is technologically and culturally central to academic life. Academia's flyout culture is built on a set of shared beliefs and values about the importance of flying to being an academic. But flight also generates a large proportion of academia’s carbon emissions,... View Details
Keywords: Carbon Emissions; Air Transportation; Values and Beliefs; Environmental Sustainability; Higher Education; Education Industry
Poggioli, Nicholas, and Andrew J. Hoffman. "Decarbonizing Academia's Flyout Culture." Chap. 10 in Academic Flying and the Means of Communication, edited by Kristian Bjørkdahl and Adrian Santiago Franco Duharte, 237–268. Palgrave Macmillan, 2022.
- 08 Mar 2016
- Video
Marketing and CPG
- January 2014 (Revised March 2014)
- Teaching Note
Cancer Screening in Japan: Market Research and Segmentation
By: John A. Quelch
- November 1990 (Revised November 1991)
- Case
Apple Computer (B): Managing Morale and Corporate Culture
Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details
Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States
Gibbs, Michael J. "Apple Computer (B): Managing Morale and Corporate Culture." Harvard Business School Case 491-041, November 1990. (Revised November 1991.)
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Market Sizing
By: Jill Avery and Thomas Steenburgh
Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details
Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
- March 2005 (Revised March 2006)
- Case
Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)
By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia
Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)." Harvard Business School Case 305-095, March 2005. (Revised March 2006.)