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  • February 2010
  • Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details
Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.
  • 10 May 2019
  • Working Paper Summaries

Consumer Inertia and Market Power

Keywords: by Alexander MacKay and Marc Remer
  • May 24, 2016
  • Article

Build a Culture of Health

By: John A. Quelch
Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details
Keywords: Public Health; Four Pillars; Public Health Footprint; Culture Of Health Plan Of Action; Change; Education; Health; Human Resources; Knowledge; Labor; Leadership; Management; Operations; Outcome or Result; Personal Development and Career; Programs; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Chemical Industry; Health Industry; United States; Europe
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Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
  • 2022
  • Working Paper

Heterogeneous Investors and Stock Market Fluctuations

By: Odhrain McCarthy and Sebastian Hillenbrand
We introduce a heterogeneous agent model which features extrapolative beliefs and time-varying risk aversion. The model leads to an empirical framework which we estimate with stock prices, survey data and risk aversion measures. We find that extrapolative beliefs and... View Details
Keywords: Stock Market; Investment Decisions; Asset Pricing; Investment; Behavioral Finance; Stocks
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McCarthy, Odhrain, and Sebastian Hillenbrand. "Heterogeneous Investors and Stock Market Fluctuations." Working Paper, January 2022.

    Collaborating across cultures

    We propose that managers adept at thinking about their cultural assumptions (cultural metacognition) are more likely than others to develop affect-based trust in their relationships with people from different cultures, enabling creative collaboration. Study 1, a... View Details
    • September 1995 (Revised April 1999)
    • Case

    Exporting American Culture

    By: Joseph L. Badaracco Jr. and Jerry Useem
    A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
    Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry
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    Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
    • 15 Feb 2014
    • Conference Presentation

    Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

    By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick and Michael I. Norton
    Four studies test whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different... View Details
    Keywords: Stereotypes; Gender; United States; South Korea
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    Cuddy, Amy, Elizabeth Baily Wolf, Peter Glick, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Paper presented at the 15th Society for Personality and Social Psychology Annual Meeting, Austin, TX, February 15, 2014.
    • January 1998 (Revised April 1998)
    • Case

    Sealed Air Corporation: Globalization and Corporate Culture (B)

    By: Lynn S. Paine and Karen Wruck
    Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
    Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia
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    Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (B)." Harvard Business School Case 398-097, January 1998. (Revised April 1998.)
    • February 2021
    • Teaching Note

    Tencent: Combining Technology and Culture

    By: Elie Ofek
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    Ofek, Elie. "Tencent: Combining Technology and Culture." Harvard Business School Teaching Note 521-083, February 2021.
    • May 2006
    • Module Note

    Leading Culturally Diverse Teams

    By: Robin J. Ely
    Describes the Leading Culturally Diverse Teams module (eight class sessions), which teaches students the leadership perspectives and skills necessary to develop high-functioning, culturally diverse teams (teams diverse in, for example, race, ethnicity, gender,... View Details
    Keywords: Competency and Skills; Diversity; Leadership; Groups and Teams; Perspective; Culture
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    Ely, Robin J. "Leading Culturally Diverse Teams." Harvard Business School Module Note 406-097, May 2006.
    • Program

    Leading and Building a Culture of Innovation

    and innovate again and again. This lab-style leadership program immerses you in every stage of the innovation process. You'll roll up your sleeves and experience first-hand... View Details
    • June 2013
    • Supplement

    Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes

    By: Krishna G. Palepu
    Video Supplement to the case, "Novozymes: Cracking the Emerging Markets Code." View Details
    Keywords: Business To Business Marketing; Emerging Markets; Strategy; Chemical Industry; Industrial Products Industry; China; Denmark
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    Palepu, Krishna G. "Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes." Harvard Business School Video Supplement 113-703, June 2013.
    • October 1995
    • Article

    New Trading Practices and Short-Run Market Efficiency

    By: Kenneth A. Froot and André Perold
    Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Financial Markets; Asset Pricing
    Citation
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    Froot, Kenneth A., and André Perold. "New Trading Practices and Short-Run Market Efficiency." Journal of Futures Markets 15, no. 7 (October 1995): 731–766. (Revised from NBER Working Paper No. 3498, October 1990.)
    • March 1997
    • Background Note

    Asymmetric Information: Market Failures, Market Distortions, and Market Solutions

    Presents a conceptual framework for thinking about markets characterized by asymmetric information. Presents the standard economic analysis of "the lemons problem," and demonstrates how asymmetric information may lead to market inefficiencies and alter the distribution... View Details
    Keywords: Competitive Strategy
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    Corts, Kenneth S. "Asymmetric Information: Market Failures, Market Distortions, and Market Solutions." Harvard Business School Background Note 797-100, March 1997.
    • 2022
    • Chapter

    Decarbonizing Academia's Flyout Culture

    By: Nicholas Poggioli and Andrew J. Hoffman
    Flight is technologically and culturally central to academic life. Academia's flyout culture is built on a set of shared beliefs and values about the importance of flying to being an academic. But flight also generates a large proportion of academia’s carbon emissions,... View Details
    Keywords: Carbon Emissions; Air Transportation; Values and Beliefs; Environmental Sustainability; Higher Education; Education Industry
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    Poggioli, Nicholas, and Andrew J. Hoffman. "Decarbonizing Academia's Flyout Culture." Chap. 10 in Academic Flying and the Means of Communication, edited by Kristian Bjørkdahl and Adrian Santiago Franco Duharte, 237–268. Palgrave Macmillan, 2022.
    • 08 Mar 2016
    • Video

    Marketing and CPG

    • January 2014 (Revised March 2014)
    • Teaching Note

    Cancer Screening in Japan: Market Research and Segmentation

    By: John A. Quelch
    Keywords: Market Research; Market Segmentation; Health Care Industry; Health Care and Treatment; Innovation and Invention; Marketing Strategy; Health Industry; Public Administration Industry; Communications Industry; Japan
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    Quelch, John A. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Teaching Note 514-100, January 2014. (Revised March 2014.)
    • November 1990 (Revised November 1991)
    • Case

    Apple Computer (B): Managing Morale and Corporate Culture

    Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details
    Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States
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    Gibbs, Michael J. "Apple Computer (B): Managing Morale and Corporate Culture." Harvard Business School Case 491-041, November 1990. (Revised November 1991.)
    • 2013
    • Tool

    Harvard Business Review's Go to Market Tools: Market Sizing

    By: Jill Avery and Thomas Steenburgh
    Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details
    Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing
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    Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
    • March 2005 (Revised March 2006)
    • Case

    Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)

    By: Lynn S. Paine and Karen Wruck
    Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
    Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia
    Citation
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    Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)." Harvard Business School Case 305-095, March 2005. (Revised March 2006.)
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