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  • May 2006
  • Module Note

Leading Culturally Diverse Teams

By: Robin J. Ely
Describes the Leading Culturally Diverse Teams module (eight class sessions), which teaches students the leadership perspectives and skills necessary to develop high-functioning, culturally diverse teams (teams diverse in, for example, race, ethnicity, gender,... View Details
Keywords: Competency and Skills; Diversity; Leadership; Groups and Teams; Perspective; Culture
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Ely, Robin J. "Leading Culturally Diverse Teams." Harvard Business School Module Note 406-097, May 2006.
  • February 2013 (Revised June 2013)
  • Case

BTG Pactual: Preserving a Partnership Culture

By: Paul Healy
Keywords: Stock Market; IPO; Corporate Lending; Initial Public Offering; Investment Banking; Banking Industry; Brazil
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Healy, Paul. "BTG Pactual: Preserving a Partnership Culture." Harvard Business School Case 113-094, February 2013. (Revised June 2013.)
  • March 1997
  • Background Note

Asymmetric Information: Market Failures, Market Distortions, and Market Solutions

Presents a conceptual framework for thinking about markets characterized by asymmetric information. Presents the standard economic analysis of "the lemons problem," and demonstrates how asymmetric information may lead to market inefficiencies and alter the distribution... View Details
Keywords: Competitive Strategy
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Corts, Kenneth S. "Asymmetric Information: Market Failures, Market Distortions, and Market Solutions." Harvard Business School Background Note 797-100, March 1997.
  • 3 Feb 2020
  • Interview

Lou Shipley: [How to Build a Culture of Enablement]

By: Lou Shipley
This episode of Reveal brings Lou Shipley, investor, lecturer, and previous CEO of Black Duck Security. Lou details sales enablement's role in delivering sales excellence and an effective new hire onboarding experience. View Details
Keywords: Hiring; Company Culture; Sales; Selection and Staffing; Organizational Culture
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"Lou Shipley: [How to Build a Culture of Enablement]." Reveal: The Revenue Intelligence Podcast, Gong.io, February 3, 2020.
  • June 2013
  • Supplement

Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes

By: Krishna G. Palepu
Video Supplement to the case, "Novozymes: Cracking the Emerging Markets Code." View Details
Keywords: Business To Business Marketing; Emerging Markets; Strategy; Chemical Industry; Industrial Products Industry; China; Denmark
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Palepu, Krishna G. "Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes." Harvard Business School Video Supplement 113-703, June 2013.
  • October 1995
  • Article

New Trading Practices and Short-Run Market Efficiency

By: Kenneth A. Froot and André Perold
Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Financial Markets; Asset Pricing
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Froot, Kenneth A., and André Perold. "New Trading Practices and Short-Run Market Efficiency." Journal of Futures Markets 15, no. 7 (October 1995): 731–766. (Revised from NBER Working Paper No. 3498, October 1990.)
  • 08 Mar 2016
  • Video

Marketing and CPG

  • 2022
  • Chapter

Decarbonizing Academia's Flyout Culture

By: Nicholas Poggioli and Andrew J. Hoffman
Flight is technologically and culturally central to academic life. Academia's flyout culture is built on a set of shared beliefs and values about the importance of flying to being an academic. But flight also generates a large proportion of academia’s carbon emissions,... View Details
Keywords: Carbon Emissions; Air Transportation; Values and Beliefs; Environmental Sustainability; Higher Education; Education Industry
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Poggioli, Nicholas, and Andrew J. Hoffman. "Decarbonizing Academia's Flyout Culture." Chap. 10 in Academic Flying and the Means of Communication, edited by Kristian Bjørkdahl and Adrian Santiago Franco Duharte, 237–268. Palgrave Macmillan, 2022.
  • September 1995 (Revised April 1999)
  • Case

Exporting American Culture

By: Joseph L. Badaracco Jr. and Jerry Useem
A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry
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Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
  • January 1998 (Revised April 1998)
  • Case

Sealed Air Corporation: Globalization and Corporate Culture (B)

By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia
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Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (B)." Harvard Business School Case 398-097, January 1998. (Revised April 1998.)
  • January 2014 (Revised March 2014)
  • Teaching Note

Cancer Screening in Japan: Market Research and Segmentation

By: John A. Quelch
Keywords: Market Research; Market Segmentation; Health Care Industry; Health Care and Treatment; Innovation and Invention; Marketing Strategy; Health Industry; Public Administration Industry; Communications Industry; Japan
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Quelch, John A. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Teaching Note 514-100, January 2014. (Revised March 2014.)
  • 15 Feb 2014
  • Conference Presentation

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick and Michael I. Norton
Four studies test whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different... View Details
Keywords: Stereotypes; Gender; United States; South Korea
Citation
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Cuddy, Amy, Elizabeth Baily Wolf, Peter Glick, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Paper presented at the 15th Society for Personality and Social Psychology Annual Meeting, Austin, TX, February 15, 2014.
  • February 2021
  • Teaching Note

Tencent: Combining Technology and Culture

By: Elie Ofek
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Ofek, Elie. "Tencent: Combining Technology and Culture." Harvard Business School Teaching Note 521-083, February 2021.

    Collaborating across cultures

    We propose that managers adept at thinking about their cultural assumptions (cultural metacognition) are more likely than others to develop affect-based trust in their relationships with people from different cultures, enabling creative collaboration. Study 1, a... View Details
    • 2013
    • Tool

    Harvard Business Review's Go to Market Tools: Market Sizing

    By: Jill Avery and Thomas Steenburgh
    Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details
    Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing
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    Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
    • May 24, 2016
    • Article

    Build a Culture of Health

    By: John A. Quelch
    Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details
    Keywords: Public Health; Four Pillars; Public Health Footprint; Culture Of Health Plan Of Action; Change; Education; Health; Human Resources; Knowledge; Labor; Leadership; Management; Operations; Outcome or Result; Personal Development and Career; Programs; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Chemical Industry; Health Industry; United States; Europe
    Citation
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    Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
    • Program

    Leading and Building a Culture of Innovation

    and innovate again and again. This lab-style leadership program immerses you in every stage of the innovation process. You'll roll up your sleeves and experience first-hand... View Details
    • March 2005 (Revised March 2006)
    • Case

    Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)

    By: Lynn S. Paine and Karen Wruck
    Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
    Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia
    Citation
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    Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)." Harvard Business School Case 305-095, March 2005. (Revised March 2006.)
    • September 2014
    • Module Note

    The Development of the Markets for Natural, Organic, and Health Foods in the U.S.

    By: Mukti Khaire and Eleanor Kenyon
    Discourses on the links between eating, health, and social standing in America have deep roots. As mechanisms of food production, distribution and storage were developed in the nineteenth century, Americans began receiving information about what to and not-to eat, from... View Details
    Keywords: Food Marketing; Food; Markets; Food and Beverage Industry; United States
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    Khaire, Mukti, and Eleanor Kenyon. "The Development of the Markets for Natural, Organic, and Health Foods in the U.S." Harvard Business School Module Note 815-054, September 2014.
    • November 1990 (Revised November 1991)
    • Case

    Apple Computer (B): Managing Morale and Corporate Culture

    Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details
    Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States
    Citation
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    Gibbs, Michael J. "Apple Computer (B): Managing Morale and Corporate Culture." Harvard Business School Case 491-041, November 1990. (Revised November 1991.)
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