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  • September 2011 (Revised August 2013)
  • Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
  • February 2008 (Revised September 2010)
  • Case

Enterprise Culture in Chinese History: Zhang Jian and the Dasheng Cotton Mills

By: Elisabeth Koll
This case focuses on the legal and managerial evolution of limited-liability firms in China, using the example of the Dasheng cotton mills in Nantong near Shanghai. Dasheng, one of the earliest and most successful industrial enterprises in pre-war China, was founded by... View Details
Keywords: History; Law; Organizational Culture; Family Ownership; State Ownership; Corporate Governance; Financial Crisis; Business and Government Relations; Entrepreneurship; Change; Manufacturing Industry; Shanghai; China
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Koll, Elisabeth. "Enterprise Culture in Chinese History: Zhang Jian and the Dasheng Cotton Mills." Harvard Business School Case 308-068, February 2008. (Revised September 2010.)
  • August 2021
  • Article

A Mixed Methods Study of Change Processes Enabling Effective Transition to Team-based Care

By: Michael Anne Kyle, Emma-Louise Aveling and Sara J. Singer
Team-based care is considered central to achieving value in primary care, yet results of large-scale primary care transformation initiatives have been mixed. We explore how underlying change processes influence the effectiveness of transition to team-based care. We... View Details
Keywords: Team-based Care; Primary Care; Health Care and Treatment; Transformation; Groups and Teams; Change Management
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Kyle, Michael Anne, Emma-Louise Aveling, and Sara J. Singer. "A Mixed Methods Study of Change Processes Enabling Effective Transition to Team-based Care." Medical Care Research and Review 78, no. 4 (August 2021): 326–337.
  • October 2013 (Revised October 2013)
  • Supplement

Henkel's CEO Kasper Rorsted: On Building a Winning Culture

By: Robert L. Simons
Keywords: Performance Measurement; Performance Appraisals; Human Resource Management; Work/life Balance; Strategy Execution; Values; Organizational Transformations; Pay For Performance; Organizational Change and Adaptation; Values and Beliefs; Work-Life Balance; Organizational Culture; Performance Evaluation; Compensation and Benefits
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Simons, Robert L. "Henkel's CEO Kasper Rorsted: On Building a Winning Culture." Harvard Business School Video Supplement 114-703, October 2013. (Revised October 2013.)
  • April 2014
  • Supplement

Managing Change at Axis Bank (B)

By: Paul Healy and Rachna Tahilyani
Axis Bank is India's third largest private sector bank. In April 2009, Shikha Sharma, an outsider was appointed as its CEO. She took over from a person who had overseen ten years of rapid growth at the bank. The selection of an outsider as the new CEO surprised many... View Details
Keywords: Change Management; Transformation; Organizational Culture; Organizational Change and Adaptation; Leadership Style; Leading Change; Valuation; Finance; Banks and Banking; Financial Services Industry; Banking Industry; India
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Healy, Paul, and Rachna Tahilyani. "Managing Change at Axis Bank (B)." Harvard Business School Supplement 114-083, April 2014.
  • March 2014
  • Case

Managing Change at Axis Bank (A)

By: Paul Healy and Rachna Tahilyani
Axis Bank is India's third largest private sector bank. In April 2009, Shikha Sharma, an outsider, was appointed as its CEO. She took over from a person who had overseen ten years of rapid growth at the bank. The selection of an outsider as the new CEO surprised many... View Details
Keywords: Change Management; Transformation; Organizational Culture; Organizational Change and Adaptation; Leadership Style; Leading Change; Valuation; Finance; Banks and Banking; Financial Services Industry; Banking Industry; India
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Healy, Paul, and Rachna Tahilyani. "Managing Change at Axis Bank (A)." Harvard Business School Case 114-082, March 2014.
  • 12 Aug 2019
  • Research & Ideas

How Scale Changes a Manager's Responsibilities

establish trust or allow them to move your company forward. Creating this type of toxic, micromanagement culture of leadership can contribute to CEO/founder burnout as you try to manage “all the things.” View Details
Keywords: by Julia Austin
  • October 1990
  • Case

Three in the Middle: The Experience of Making Change at Micro Switch

Describes three middle managers acting in the role of change agents. Highlights their personal roles and their "moods" at two points in the course of introducing major cultural change. While their comments are only six months apart, they have reached a more pessimistic... View Details
Keywords: Change Management; Organizational Culture
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Jick, Todd D. "Three in the Middle: The Experience of Making Change at Micro Switch." Harvard Business School Case 491-022, October 1990.
  • 2011
  • Article

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

By: Ethan S. Bernstein and Frank J. Barrett
How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details
Keywords: Dynamic Capabilities; Strategic Change; Jazz; Jazz Mindset; Improvisation; Innovation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Knowledge Use and Leverage; Leading Change; Leadership Style; Leadership; Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizations; Creativity; Strategy; Auto Industry; Banking Industry; Bicycle Industry; Computer Industry; Consulting Industry; Consumer Products Industry; Education Industry; Electronics Industry; Entertainment and Recreation Industry; Financial Services Industry; Food and Beverage Industry; Health Industry; Information Technology Industry; Manufacturing Industry; Music Industry; Pharmaceutical Industry; Retail Industry; Semiconductor Industry; Service Industry; Technology Industry; United States; Japan; Taiwan; Europe; Asia
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Bernstein, Ethan S., and Frank J. Barrett. "Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation." Research in Organizational Change and Development 19 (2011): 55–90.
  • 24 May 2017
  • Working Paper Summaries

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

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Keywords: by Ai Hisano; Food & Beverage
  • March 2009
  • Case

Barbara Norris: Leading Change in the General Surgery Unit

By: Boris Groysberg, Nitin Nohria and Deborah Bell
Barbara Norris struggles to address the many problems facing her as a recently promoted nurse manager in the General Surgery Unit (GSU) at Eastern Massachusetts University Hospital (EMU). She has inherited a unit with the lowest employee satisfaction scores and highest... View Details
Keywords: Employee Relationship Management; Leading Change; Service Delivery; Organizational Change and Adaptation; Organizational Culture; Groups and Teams; Motivation and Incentives; Satisfaction; Health Industry
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Groysberg, Boris, Nitin Nohria, and Deborah Bell. "Barbara Norris: Leading Change in the General Surgery Unit." Harvard Business School Case 409-090, March 2009.
  • March 1996 (Revised February 1997)
  • Case

Change Agent Program at Siemens Nixdorf, The

By: Rosabeth M. Kanter, John F. McGuire and Afroze A Mohammed
To change its culture, the German computer giant Siemens Nixdorf Information Systems launched a program to train 21 "change agents" who would lead entrepreneurial projects designed to get results and to serve as models of a new style. View Details
Keywords: Change Management; Organizational Culture; Training; Leadership Development; Programs; Human Resources; Corporate Entrepreneurship; Business Model; Computer Industry; Germany
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Kanter, Rosabeth M., John F. McGuire, and Afroze A Mohammed. "Change Agent Program at Siemens Nixdorf, The." Harvard Business School Case 396-203, March 1996. (Revised February 1997.)
  • 2019
  • Working Paper

Birds of a Feather ... Enforce Social Norms? Interactions Among Culture, Norms, and Strategy

By: Hongyi Li and Eric J. Van den Steen
This paper analyzes how shared beliefs and preferences (or values) cause the emergence of social norms; why people may enforce norms that go against their own beliefs and preferences/values; and how this may cause a disconnect to develop between the... View Details
Keywords: Culture; Norms; Values and Beliefs; Organizational Culture; Strategy
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Li, Hongyi, and Eric J. Van den Steen. "Birds of a Feather ... Enforce Social Norms? Interactions Among Culture, Norms, and Strategy." Harvard Business School Working Paper, No. 20-045, October 2019.
  • 29 Jun 2009
  • Sharpening Your Skills

Sharpening Your Skills: Leading Change

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: How do I build my business in this environment? What should leaders communicate? My organization doesn't... View Details
Keywords: by Staff
  • December 1999
  • Case

Sun Microsystems, Inc. (A): An Enterprise of Change

By: Rosabeth M. Kanter and Jane Roessner
In 1999, Sun Microsystems, Inc., was claiming a leadership position in the burgeoning world of e-commerce and networking computers. Its goal: "to dot-com the world." What was it about Sun's culture that made it so conducive to innovation and entrepreneurship? And how... View Details
Keywords: Business Ventures; Leading Change; Innovation Leadership; Information Infrastructure; Corporate Entrepreneurship; Business Growth and Maturation; Growth and Development Strategy; Global Strategy; Experience and Expertise; Technology Industry; Computer Industry
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Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A): An Enterprise of Change." Harvard Business School Case 300-074, December 1999.
  • 02 Apr 2019
  • Research Event

Women Pay a Higher Career Price in Today's Always-On Work Culture

Top leaders of a global consulting firm longed to add more women to its partner ranks, if women would just put in the hours necessary to compete. But mothers would always prioritize their children’s needs over those of clients, they reasoned. There was probably nothing... View Details
Keywords: by Danielle Kost; Consulting; Service
  • March 1996 (Revised April 1996)
  • Case

Andy Chew at Siemens Nixdorf: Change from the Middle

By: Rosabeth M. Kanter and John F. McGuire
Andy Chew, a British manager reassigned to Germany by a large German computer company, is in the middle of carrying out a project as a designated "change agent" in a program to reshape the culture toward one that is more entrepreneurial for success as a nimble global... View Details
Keywords: Change Management; Corporate Entrepreneurship; Organizational Culture; Information Technology; Technological Innovation; Business or Company Management; Projects; Computer Industry; Electronics Industry; Germany
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Kanter, Rosabeth M., and John F. McGuire. "Andy Chew at Siemens Nixdorf: Change from the Middle." Harvard Business School Case 396-204, March 1996. (Revised April 1996.)
  • November 2017 (Revised September 2020)
  • Case

Miami's Tech Future (A): Twenty-first Century Changes and Challenges

By: Rosabeth Moss Kanter
In the decade starting in 2000, a new mayor focused on infrastructure and leadership from a foundation investing in arts and culture helped the Miami region transform and attract younger people to a newly vibrant central city and arts district. In 2011, the Knight... View Details
Keywords: Change; Leadership; Business and Community Relations; Strategic Planning; Technology Industry; Miami; Florida
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Kanter, Rosabeth Moss. "Miami's Tech Future (A): Twenty-first Century Changes and Challenges." Harvard Business School Case 318-033, November 2017. (Revised September 2020.)
  • July 2021 (Revised February 2022)
  • Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
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Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.)
  • 31 Oct 2007
  • HBS Case

Climate Change Puts Heat on GMs

What is the responsibility of business regarding social issues? And how does that jibe with maximizing profits? In "UBS and Climate Change—Warming Up to Global Action?" Associate Professor Felix Oberholzer-Gee and Professor Forest Reinhardt present the... View Details
Keywords: by Julia Hanna; Energy; Utilities
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