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01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

creating a personal-finance software. Intuit was established in 1983 but a string of some twenty venture-capital firms didn't believe it had much of a future. Cook, who describes himself as "risk averse," ended up draining his savings, hitting up his parents and others... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

15 Jun 2021
News

Alumni Achievement Awards 2021

Howard, Fitzhugh joined Pepsi in 1965, where he developed the first marketing efforts directed at African Americans. Credited with creating the concept of targeted marketing, he also attracted and mentored black executives and created two... View Details

01 Sep 2007
News

Riding It Out

chaos, damage to customer relations, and harm to the brand that swirl around any product recall. Nope. By five o’clock that afternoon, the SmartPak customers who had purchased the batch of the product in question had received either a phone call or an e-mail that... View Details

Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade