Publications

June 1995 (Revised May 1996)
Teaching Note

American Express TRS Charge-Card Receivables and Lehman Brothers and the Securitization of American Express Charge-Card Receivables TN

By: Andre F. Perold and Wai Lee

Teaching Note for (9-293-120) and (9-293-121). View Details

Keywords: Credit Cards; Accounting; Financial Services Industry

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details

Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States

October 1999 (Revised July 2000)
Case

MasterCard International: World Championship Soccer Sponsorship

By: David J. Arnold and David Lane

MasterCard must decide whether to renew the sponsorship of the World Cup and other soccer events in light of a 100% increase in the sponsorship fee and a strategic realignment by MasterCard. A rewritten version of an earlier case. View Details

Keywords: Credit Cards; Marketing Strategy; Sports; Financial Services Industry; Sports Industry

26 Apr 2010
Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

multiplies, the differences between them start to become increasingly trivial.” The truth of the matter is, my father never had to choose a credit card affiliation out of a deluge of View Details

Keywords: by Sarah Jane Gilbert

08 Aug 2018
Sharpening Your Skills

Parmigiano-Reggiano, Jane Austen, and Other Things You Didn't Know About Finance

Sapphire Made Credit Cool for Millennials The Chase Sapphire Reserve card was one of the hottest product launches in 2016. But what would be JP Morgan's next act be? State Street’s SHE: Investing in Women... View Details

Keywords: by Sean Silverthorne; Financial Services

24 Nov 2020
Working Paper Summaries

Accounting for Product Impact in the Consumer Finance Industry

Keywords: by George Serafeim and Katie Trinh; Financial Services

December 2012 (Revised October 2022)
Case

Plastiq

By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble

The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details

Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems

September 2016
Teaching Note

Apple Pay

By: Shelle Santana and Sunil Gupta

April 1993 (Revised December 1994)
Case

Lehman Brothers and the Securitization of American Express Charge-Card Receivables

By: Andre F. Perold and Kuljot Singh

In early 1992, Lehman Brothers had received a mandate from its affiliate, American Express Travel Related Services (TRS) Co., to securitize a portion of its consumer charge-card receivables portfolio. It is now July 22, and Lehman and TRS have just returned from a... View Details

Keywords: Risk and Uncertainty; Credit Cards; Financial Instruments; Stocks; Asset Pricing

28 Aug 2007
First Look

First Look: August 28, 2007

June 2006. Underlying its excellence in personal banking is CMB's leadership in developing its credit card business. By April 2006, CMB had issued a total of over 5 million View Details

Keywords: Martha Lagace

02 Jan 2018
Op-Ed

'Dear Working Knowledge'--Our Favorite Reader Comments of the Year

did against precious metals? I argue that they do. By and large all cryptocurrencies possess all of our favorite qualities in an electronic currency: speed of transaction, ease of portability (compared to say a credit View Details

Keywords: by Sean Silverthorne

14 Dec 2009
Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

agree" confirmations, it's all too easy to press an extra button that purportedly accepts one of these offers, without realizing that the offer actually carries a charge of $15 per month or more. Notably, these offers obtain consumers' View Details

Keywords: by Martha Lagace; Transportation

18 Mar 2008
First Look

First Look: March 18, 2008

Working PapersWhere Does It Go? Spending by the Financially Constrained Authors:Shawn A. Cole, John Thompson, and Peter Tufano Abstract In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed View Details

Keywords: Martha Lagace

April 1993 (Revised December 1994)
Case

American Express TRS Charge-Card Receivables

By: Andre F. Perold and Kuljot Singh

American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have relied exclusively on a captive finance subsidiary, Credco, to perform this function. The proposed securitization... View Details

Keywords: Credit Cards; Restructuring; Borrowing and Debt; Financial Management; Financial Strategy; Debt Securities; Travel Industry