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Show Results For
- All HBS Web
(2,360)
- People (10)
- News (734)
- Research (1,239)
- Events (12)
- Multimedia (30)
- Faculty Publications (741)
Creative Construction: The DNA of Sustained Innovation
Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research... View Details
- 2009
- Chapter
Stimulate Creativity by Fueling Passion
By: Teresa Amabile and Colin M. Fisher
Amabile, Teresa, and Colin M. Fisher. "Stimulate Creativity by Fueling Passion." In Handbook of Principles of Organizational Behavior: Indispensable Knowledge for Evidence-Based Management. 2nd ed. Edited by Edwin A. Locke. John Wiley & Sons, 2009.
- 01 Jun 1986
- Conference Presentation
Maintaining Children's Motivation and Creativity
- October 10, 2024
- Article
Characteristics of Creative Individuals: An Umbrella Review Protocol
By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Goran Calic, Colin Kruse, Jason W. Busse, Samee Parpia and Mohit Bhandari
The properties of creative products–novelty and usefulness–are generally agreed upon by researchers. Yet, consensus is lacking on which personal and environmental factors contribute to an individual’s creative potential, or to what extent. substantial research work has... View Details
Thabane, Alex, Tyler McKechnie, Phillip Staibano, Goran Calic, Colin Kruse, Jason W. Busse, Samee Parpia, and Mohit Bhandari. "Characteristics of Creative Individuals: An Umbrella Review Protocol." PLoS ONE 19, no. 10 (October 10, 2024).
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- 01 Mar 2008
- News
Creativity from Many Angles
off the conference. “During the discussion, participants on the panel and in the audience used metaphors such as ‘gardener’ and ‘shepherd’ to describe the appropriate role of managers in supporting the creative process,” says Amabile, who... View Details
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
new ventures, this creates huge possibilities for an entrepreneur to identify the opportunities, get creative about assembling resources, and go after them with the knowledge that the potential for competitive advantage will be greater... View Details
Keywords: by Martha Lagace
- 31 Jan 2011
- News
Harvard Study: Creative People More Likely to Cheat
- January 1988
- Article
Microscopic and Macroscopic Creativity
By: T. M. Amabile and J. M. Cheek
Keywords: Creativity
Amabile, T. M., and J. M. Cheek. "Microscopic and Macroscopic Creativity." Journal of Social and Biological Structures 11 (January 1988): 57–60.
- Research Summary
Managing in the Creative Economy
In the early 21st Century, especially in developed economies, work increasingly makes use of specialized knowledge, skill, and talent and creates value through transformation of symbols and other intangible materials to achieve outcomes different from what has been... View Details
- May 2008
- Conference Presentation
Strategic Marketing in Creative Industries
By: Anita Elberse
Keywords: Marketing Strategy
- 1999
- Article
Effects of Instructional Style on Problem-Solving Creativity
By: A. M. Ruscio and T. M. Amabile
This study sought to determine the impact of 2 differing instructional approaches on creative problem-solving performance. Eighty-two college students completed a novel structure-building task after receiving algorithmic instruction (providing a rote, step-by-step... View Details
Ruscio, A. M., and T. M. Amabile. "Effects of Instructional Style on Problem-Solving Creativity." Creativity Research Journal 12, no. 4 (1999): 251–266.
- 2016
- Chapter
The Motivation for Creativity
Amabile, Teresa M. "The Motivation for Creativity." In Scientists Making a Difference: One Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important Contributions, edited by Robert J. Sternberg, Susan T. Fiske, and Donald J. Foss, 275–279. New York: Cambridge University Press, 2016.
- 12 Jul 2008
- News
Creative Capitalism in Context
- 26 Aug 2021
- News
Commuting’s Impact on Creativity
- 22 Aug 2011
- News
Getting to Eureka!: How Companies Can Promote Creativity
- 10 Jun 2015
- News