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- All HBS Web (349)
- Faculty Publications (28)
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- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was action-oriented, relationship-focused, and short term. But, the... View Details
Keywords: by Benson Shapiro
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
applicants were being discouraged by many employers from going to full-time MBA programs, that part-time MBA, executive MBA, and other masters programs were seen as attractive substitutes, and that the students who came were not as engaged with the academic curriculum.... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
define and understand its common goal by empowering members to discover how a challenge affects other functions beyond their own and the company as a whole. In other words, members need to adjust their perspectives to encompass the needs... View Details
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
miles from Burbank, California, to Emeryville, near San Francisco, setting the systems up over a weekend. The move worked and the studio hit both deadlines. The book cites short-term innovation, in the decision to borrow the computers, and the team's ability to View Details
Keywords: by Kim Girard
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
As many entrepreneurs and business leaders can testify, a great conversation or brainstorm can turn an inkling of an idea into a gamechanger. A research paper goes inside those conversations and the people having them to learn the ingredients that separate a View Details
Keywords: by Michael Blanding
- 24 Oct 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Innovation
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: Can innovation and creativity be managed? Where do View Details
- 04 Oct 2016
- First Look
October 4, 2016
common in negotiations and that many negotiators prefer to palter than to lie by commission. Paltering, however, may promote conflict fueled by self-serving interpretations; palterers focus on the veracity of their statements (“I told the... View Details
- 17 Jul 2007
- First Look
First Look: July 17, 2007
to platform leadership change that does not rely on Schumpeterian creative destruction: platform envelopment. By leveraging common components and shared user relationships, one platform provider can move... View Details
Keywords: Martha Lagace
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
Fans of the television show Mad Men are well acquainted with the mystique of the advertising business, circa 1960s, where relationships were consummated over martinis and campaigns fashioned through the wizardry of creative director Don... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
Hybrids and Hybrid Organizing: A Review and Roadmap for Future Research By: Battilana, Julie, Marya Besharov, and Bjoern Mitzinneck Abstract—The purpose of this chapter is to advance research on hybrids by bringing together work from these multiple perspectives;... View Details
Keywords: Sean Silverthorne
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
executives in his classroom. While they come from countries around the world and from a variety of industries, they share a common characteristic. "They're at a point where it's valuable for them to stop and reflect," says... View Details
- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
Manufacturing commons are "webs of technological knowhow, operational capabilities, and specialized skills" that underlie many industries, universities, and the government. Also, see Professor Jim Heskett's conversation with his readers... View Details
- 04 Sep 2001
- Research & Ideas
Five Questions for Max Bazerman
resolution and negotiation classes concerning how to enlarge the pie. I believe that the mindset of exploring wise tradeoffs is more common in business schools than in law or policy schools, where adversarial relations are too commonly... View Details
Keywords: Re: Max H. Bazerman
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
To Nancy F. Koehn, the history of the Irish rock band U2 has it all as a business case study: teamwork, leadership, creative destruction, branding, and strategy. Koehn's case "Bono and U2", co-written with Katherine Miller and Rachel K.... View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
informal Twitter pollI recently conducted, 56 percent of entrepreneurs who responded said their most common ask of their investors is for hiring help. Second to that (31 percent) are asks for introductions to potential partners or... View Details
Keywords: by Julia Austin
- 03 Feb 2020
- What Do You Think?
Can an Organization Have Too Much 'Rebel Talent'?
while hiring and assigning conventional managers to deal with more familiar and common tasks and goals.” “The right question is therefore not the amount of ‘rebel talent’ but how to focus it on the right causes.” Grace was more cautious.... View Details
Keywords: by James Heskett
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
technology's impact on their business, the entire customer experience, and leading innovation within their enterprises, not simply following a course set by their IT department. "Madison Avenue meets MIT" and "Revenge of the Nerds" are View Details
- 23 Nov 1999
- Research & Ideas
Bringing the Environment Down to Earth
Treating environmental issues as business problems sounds straightforward, but it's not easy. The following assumptions, all of which are common in business thinking, make it difficult to reframe the issues. Environmental problems are,... View Details
Keywords: by Forest Reinhardt
- 29 Sep 2003
- Research & Ideas
Why Managing Innovation is Like Theater
in which you don't or can't know the results in advance are common and consequential. All businesses face them. If you're not too narrow in what you're willing to call "management," you can manage these situations. You can... View Details
Keywords: by Rob Austin & Lee Devin
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
managers do can have great impact on their workers, says Professor Teresa Amabile. In this conversation with Professor Mike Roberts, she updates her ongoing research on creativity in the workplace by investigating how people's intense... View Details
Keywords: by Sean Silverthorne