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- All HBS Web
(473)
- News (152)
- Research (240)
- Multimedia (1)
- Faculty Publications (27)
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- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Pauline Brown offers some words of wisdom: You first need to be able to discern what’s beautiful. “Aesthetics cannot be outsourced to the creative department; it has to start with the leader,” says Brown, a senior lecturer at Harvard... View Details
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Elberse. "That was just three years ago, and now she is, by many measures, the biggest celebrity on the planet. Gaga is a marketing phenomenon." This fall, Elberse will teach a case on Lady Gaga's meteoric career in her popular second-year MBA course,... View Details
- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
also draw an analogy to academe, writing that commercial interests can easily preclude creativity and intellectual exploration if programmers become too fixated on exciting, short-term commercial goals. Puzzles For The Future The open... View Details
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
it’s a forward-looking, subjective, creative exercise that requires a lot of imagination. Think about valuing Facebook today. It requires predicting the future of privacy policies around the world, the actions of Google and Amazon in the... View Details
Keywords: by Dina Gerdeman
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
examples: Avis's classic slogan "we're number 2" emphasized that it was playing second fiddle to a giant in the rental car business. Oprah Winfrey's success is largely attributable to her ability to construct a repeating... View Details
Keywords: by Martha Lagace
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
effectiveness has come the ability to do things truly differently. American Hospital Supply's distribution software and American Airlines' SABRE reservation system are examples of victories in past technologies. The firms were the first... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
honest conversation, to undermine their ability to develop a trust-based culture for years to come. Michael Beer is the Cahners-Rabb Professor of Business Administration, Emeritus, co-founder and director of TruePoint Partners, and the... View Details
Keywords: by Dina Gerdeman
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
psychological biases and errors that reduce the accuracy of human perception, sense making, estimation, and attribution.1 These can hinder the human ability to analyze failure effectively. People tend to be more comfortable attending to... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
- 04 Feb 2010
- What Do You Think?
What’s the Best Way to Make Careful Decisions?
to help predict the future, it may be a good idea to refer to it. But in most cases, the decision maker is posed with a unique challenge." Vanitha Rangganathan, arguing for the role of intuition in the creative process, commented... View Details
Keywords: by James Heskett
- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
medicine in recent years.) This shortcoming, we believe, has a direct bearing on society's ability to demand and obtain responsible conduct from executives, as well as on management's ability to maintain the... View Details
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
environment to drive innovation." Out of that commitment came SK-II, a skin care product that sells for about $120 a bottle and has moved them into a whole new range. Now this prestige line is being rolled out globally. So the View Details
Keywords: by Cynthia Churchwell
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
you want an engineer, accountant, finance person, or programmer, you can find people who majored in those subjects, but few schools have sales programs or even a sales course. Also, research consistently shows that managers overestimate their View Details
Keywords: by Kristen Senz
- 18 Nov 2013
- Research & Ideas
Pulpit Bullies: Why Dominating Leaders Kill Teams
there." At the same time, she has observed, by hogging the discussion, these leaders not only limited their own learning but also made the class less productive as a whole. Gino wondered if the same dynamic could be occurring in business, with dominating leaders... View Details
Keywords: by Michael Blanding
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
you can in other markets," says HBS professor emeritus Walter J. Salmon, a specialist in consumer marketing and retail distribution. He cites "cultural sensitivity"—the ability to know what consumers will want before they... View Details
- 18 Apr 2000
- Research & Ideas
Learning in Action
months. During the test period, Bean encourages extensive feedback at all times, and formally solicits feedback at three points: when the product is first received, at the midpoint, and at the end of the test. The midpoint evaluations are especially revealing because... View Details
Keywords: by David A. Garvin
- 09 Aug 2021
- Research & Ideas
OneTen: Creating a New Pathway for Black Talent
HBCUs [historically Black colleges and universities] borrow more than students from non-HBCUs because African American families generally have lower assets and incomes that limit their ability to contribute toward college expenses.” Most... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
mission is built on the idea of curating artwork in a way that leads visitors through an intentional, physical experience. "Web 2.0 is scary to some museums, and some companies in general, because it involves giving audiences a voice and an View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
individuals in the business, their individual motivation, and their ability to work together harmoniously. Nowhere is the need to work together more important than in the twin customer-facing functions of marketing and sales. Sales and... View Details
Keywords: by Benson Shapiro
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
on intangible capabilities, such as the ability to assess the value of the knowledge and skills that are already present within the firm and in some instances within its broader ecosystem; to rapidly understand how to redeploy them in new... View Details