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  • All HBS Web  (331)
    • News  (45)
    • Research  (250)
    • Multimedia  (3)
  • Faculty Publications  (181)

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  • All HBS Web  (331)
    • News  (45)
    • Research  (250)
    • Multimedia  (3)
  • Faculty Publications  (181)
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  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
  • April 2011
  • Teaching Note

Leasing Decision at Magnet Beauty Products, Inc. (TN)

By: Krishna G. Palepu and George Serafeim
Teaching Note for 111039. View Details
Keywords: Leasing; Financial Statements; Accounting; Standards; Beauty and Cosmetics Industry
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Palepu, Krishna G., and George Serafeim. "Leasing Decision at Magnet Beauty Products, Inc. (TN)." Harvard Business School Teaching Note 111-089, April 2011.
  • March 2011 (Revised February 2012)
  • Supplement

Cosmeticos de Espana, S.A. (E)

By: David F. Hawkins
Spanish parent company must decide on the Euro/BsF exchange rate to translate its Venezuelan subsidiary's financial statements into Euros. View Details
Keywords: Financial Statements; Business Subsidiaries; Decision Choices and Conditions; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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Hawkins, David F. "Cosmeticos de Espana, S.A. (E)." Harvard Business School Supplement 111-119, March 2011. (Revised February 2012.)
  • August 2010 (Revised November 2010)
  • Supplement

Cosmeticos de Espana, S.A. (C)

By: David F. Hawkins
The third case in the Cosmeticos de Espana case series. What should management's accounting response be to a further devaluation of the Bolivar? View Details
Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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Hawkins, David F. "Cosmeticos de Espana, S.A. (C)." Harvard Business School Supplement 111-021, August 2010. (Revised November 2010.)
  • August 2010 (Revised October 2014)
  • Case

Herborist

By: John Deighton, Leora Kornfeld, Yanqun He and Qingyun Jiang
Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Product Marketing; Product Positioning; Demand and Consumers; Competitive Strategy; Segmentation; Beauty and Cosmetics Industry; China
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Deighton, John, Leora Kornfeld, Yanqun He, and Qingyun Jiang. "Herborist." Harvard Business School Case 511-051, August 2010. (Revised October 2014.) (request a courtesy copy.)
  • July 2009
  • Teaching Note

Bernd Beetz: Creating the New Coty (TN)

By: Geoffrey G. Jones
Teaching Note for [808133]. View Details
Keywords: Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia
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Jones, Geoffrey G. "Bernd Beetz: Creating the New Coty (TN)." Harvard Business School Teaching Note 810-016, July 2009.
  • May 2009
  • Case

Who is the Fairest of Them All? Choosing a Leader at Deronde International

By: Nitin Nohria and Martha Spaulding
Alain Deronde, the CEO of a French personal care company, has to choose a successor to head global product development from a diverse set of candidates with different backgrounds, strengths, and weaknesses. The candidates include Elise Bernier, Vice President of... View Details
Keywords: Talent and Talent Management; Management Succession; Diversity; Management Teams; Product Development; Beauty and Cosmetics Industry; France
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Nohria, Nitin, and Martha Spaulding. "Who is the Fairest of Them All? Choosing a Leader at Deronde International." Harvard Business School Case 409-113, May 2009.
  • March 1990 (Revised March 1992)
  • Supplement

Mary Kay Cosmetics: Sales Force Incentives (B)

By: Robert L. Simons
Details the changes made to the VIP automobile plan. View Details
Keywords: Motivation and Incentives; Salesforce Management; Beauty and Cosmetics Industry
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Simons, Robert L. "Mary Kay Cosmetics: Sales Force Incentives (B)." Harvard Business School Supplement 190-122, March 1990. (Revised March 1992.)
  • July 2002 (Revised March 2003)
  • Case

Avon.com (A)

Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Internet and the Web; Salesforce Management; Marketing Channels; Beauty and Cosmetics Industry
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Godes, David B. "Avon.com (A)." Harvard Business School Case 503-016, July 2002. (Revised March 2003.)
  • October 2000 (Revised August 2001)
  • Case

Avon Products (B)

By: Lynn S. Paine and Greg Rogers
Presents the results of the decision taken in the (A) case. Describes the subsequent challenges faced by Avon Products in promulgating its globalization worldwide. View Details
Keywords: Organizational Culture; Gender; Cross-Cultural and Cross-Border Issues; Beauty and Cosmetics Industry
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Paine, Lynn S., and Greg Rogers. "Avon Products (B)." Harvard Business School Case 301-060, October 2000. (Revised August 2001.)
  • January 1989 (Revised February 1989)
  • Case

Bella Beauty Products, Inc. (G)

By: Benson P. Shapiro
Keywords: Beauty and Cosmetics Industry
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Shapiro, Benson P. "Bella Beauty Products, Inc. (G)." Harvard Business School Case 589-084, January 1989. (Revised February 1989.)
  • October 1988 (Revised February 1990)
  • Case

Bella Beauty Products, Inc. (F)

By: Benson P. Shapiro
Keywords: Beauty and Cosmetics Industry
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Shapiro, Benson P. "Bella Beauty Products, Inc. (F)." Harvard Business School Case 589-034, October 1988. (Revised February 1990.)
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

virtually banding together to replace nearly all aspects of a transaction. Take buying cosmetics. It used to be customers went to a cosmetics store such as Sephora to sample products, purchase them, and then return to replenish after... View Details
Keywords: by Michael Blanding
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started a cosmetics company. She... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

consumers' behavior. Consider a cosmetic company such as Mary Kay. Its website currently allows consumers to upload their picture and try different cosmetics virtually to see how they may look before making... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 12 Mar 2014
  • Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

In a new book on the origins and impacts of globalization, Harvard Business School's Geoffrey Jones focuses on the role played by a vital but often ignored actor in this conversation: business entrepreneurs and the multinational enterprises they create. "There has... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics
  • April 2021
  • Supplement

Exercise for Revlon: Surviving Covid-19

By: Kristin Mugford and Sarah Gulick
Exercise for Revlon: Surviving Covid-19 View Details
Keywords: Leveraged Buyouts; Insolvency and Bankruptcy; Financial Liquidity; Bonds; Corporate Finance; Borrowing and Debt; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States
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Mugford, Kristin, and Sarah Gulick. "Exercise for Revlon: Surviving Covid-19." Harvard Business School Spreadsheet Supplement 221-710, April 2021.
  • September 1990 (Revised January 1992)
  • Case

Procter & Gamble Japan (A)

By: Michael Y. Yoshino
Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry... View Details
Keywords: Restructuring; Change Management; Profit; Market Entry and Exit; Market Participation; Sales; Competition; Technology; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan
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Yoshino, Michael Y. "Procter & Gamble Japan (A)." Harvard Business School Case 391-003, September 1990. (Revised January 1992.)
  • February 2025
  • Teaching Note

Influencer-Led Brand Building: Hairitage and the McKnights

By: William R. Kerr and James Palano
Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details
Keywords: Family Business; Social Media; Entrepreneurship; Brands and Branding; Product Launch; Power and Influence; Expansion; Beauty and Cosmetics Industry
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Kerr, William R., and James Palano. "Influencer-Led Brand Building: Hairitage and the McKnights." Harvard Business School Teaching Note 825-125, February 2025.
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