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  • September 2016
  • Article

Enhancing the Practical Relevance of Research

By: Michael W. Toffel
This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details
Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry
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    Aiyesha Dey

    Aiyesha Dey has been part of the Accounting and Management unit at the Harvard Business School (HBS) since July 2017. She started her career as an accounting faulty at the Booth School of Business, University of Chicago, after which she joined the accounting group at... View Details

      W. Carl Kester

      Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details

      Keywords: asset management; banking; education industry; financial services; investment banking industry; pharmaceuticals; private equity (LBO funds)
      • August 2003 (Revised September 2003)
      • Case

      Tower Software

      Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details
      Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry
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      • September 2021
      • Article

      Perceptions on Undertaking Regular Asymptomatic Self-testing for COVID-19 Using Lateral Flow Tests: A Qualitative Study of University Students and Staff

      By: Marta Wanat, Mary Logan, Jennifer A. Hirst, Charles Vicary, Joseph J. Lee, Rafael Perera, Irene Tracey, Gordon Duff, Peter Tufano, Thomas Fanshawe, Lazaro Mwandigha, Brian D. Nicholson, Sarah Tonkin-Crine and Richard Hobbs
      Objectives: Successful implementation of asymptomatic testing programmes using lateral flow tests (LFTs) depends on several factors, including feasibility, acceptability and how people act on test results. We aimed to examine experiences of university students... View Details
      Keywords: COVID-19; Self-testing; Health Pandemics; Health Testing and Trials; Behavior
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        Dr. Nalli Kuppuswami Chetti

        Keywords: Textiles, retail

          Allen S. Grossman

          Allen Grossman was appointed a Harvard Business School Professor of Management Practice in July 2000. He joined the Business School faculty in July 1998, with a concurrent appointment as a Visiting Scholar at the Harvard Graduate School of Education (HGSE). He... View Details

          Keywords: education industry; nonprofit industry
          • 06 Jul 2011
          • Research & Ideas

          Are You a Level-Six Leader?

          the regional or national electorate. It is difficult to find renowned corporate leaders who fit this category because in business, typically, the Chameleons are weeded out before they reach the top. The world of politics is another... View Details
          Keywords: by Mitch Maidique
          • 18 Mar 2001
          • Research & Ideas

          Want to Be an Entrepreneur? [Part I]

          prototype Web site had already been developed.... [A]n early review had described the Web site as "way cool." Participating in the meeting were two other MBA candidates. Prior to jointly founding... View Details
          Keywords: by John S. Rosenberg

            Nien-he Hsieh

            Nien-hê Hsieh is the Kim B. Clark Professor of Business Administration in the General Management Unit at Harvard Business School. His research and teaching aims at helping business leaders and organizations determine and deliver on their responsibilities. He... View Details

              Stephen A. Greyser

              Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management.  A... View Details

              Keywords: sports
              • 21 Mar 2016
              • HBS Case

              Can Customer Reviews Be 'Managed?'

              to want to buy a service. Initially, TripAdvisor was just making money mostly on attention, these ads. But as it became the biggest company in the world in terms of user visits and traffic, it sort of naturally started saying, “Hey, can... View Details
              Keywords: by Brian Kenny; Advertising; Travel
              • March 2002 (Revised May 2003)
              • Case

              NeoPets, Inc.

              By: Thomas R. Eisenmann and Elizabeth Kind
              NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
              Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore
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              • March 2003 (Revised October 2003)
              • Case

              Mercury Rising: Knight Ridder's Digital Venture

              Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in... View Details
              Keywords: Internet and the Web; Business Growth and Maturation; Market Entry and Exit; Corporate Entrepreneurship; Newspapers; Innovation and Invention; Journalism and News Industry
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              • 20 Feb 2006
              • HBS Case

              Oprah: A Case Study Comes Alive

              Throughout late 2002 and early 2003, Koehn and her team continued working on the project. However, after many months of research and a visit to Chicago to watch Winfrey tape a show, they still had not gained access to company executives.... View Details
              Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation
              • TeachingInterests

              Digital Innovation and Transformation – MBA Elective Curriculum

              By: Feng Zhu
               

              Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details

                Carliss Y. Baldwin

                Carliss Y. Baldwin is the William L. White Professor of Business Administration at the Harvard Business School. She studies the process of design and its impact of design architecture on firm strategy, platforms, and business ecosystems. With Kim Clark, she authored... View Details

                Keywords: computer; electronics; software
                • 14 Jan 2019
                • Op-Ed

                These 4 CEOs Created a New Standard of Leadership

                value. Through their leadership they encouraged other corporate leaders to embrace this multi-stakeholder approach. Harvard Business School’s Michael E. Porter called this idea “creating shared value” in January 2011. Let’s examine how... View Details
                Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products
                • June 2010
                • Article

                The Pathologies of Online Display Advertising Marketplaces

                By: Benjamin Edelman
                Display advertising marketplaces place "banner" ads on all manner of popular sites. While these services are widely used, they suffer significant challenges, including weak user response and low accountability for both advertisers and web site publishers. I survey a... View Details
                Keywords: Misleading and Fraudulent Advertising; Online Advertising; Cost; Corporate Accountability; Information Publishing; Consumer Behavior; Relationships; Web Sites
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                • 12 Dec 2005
                • Research & Ideas

                Using the Law to Strategic Advantage

                Most managers think the legal department is that office down the hall where they go to keep out of trouble or write a binding patent agreement. And that's shortsighted, says Harvard Business School professor Constance Bagley. A company that makes proactive use of the... View Details
                Keywords: by Sean Silverthorne; Legal Services