Publications

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27 May 2014
News

How Separate Should a Corporate Spin-Off Be?

Keywords: spin-off; corporate strategy; organizational structure

2012
Case

Qingdao TGOOD Electric Corporation

By: F. Warren McFarlan, Zheng Xiaoming, Chen Hao and Hong Zhang

Founded in 2004, TGOOD is now the largest specialized developer and producer of cubicle-type transformation and distribution equipment in China, with the main products of outdoor cubicle-type power equipment supplemented by indoor switchgear cabinets, offered mainly to... View Details

Keywords: Entrepreneurship; Human Resource Management; Strategy; China; China

April 2021 (Revised January 2022)
Case

Corporate Strategy and Governance: The Clorox Company

By: David J. Collis and Dan Simpson

2016
Case

Africa Strategy of China Nonferrous Metal Mining Group

By: F. Warren McFarlan, Jie Jiao, Dayong Yang and Shanshan Cao

Founded in 1983, China Nonferrous Metal Mining (Group) Co., Ltd. ("CNMC") is one of the earliest and largest global Chinese nonferrous metal industrial enterprises. It has investments and projects in 27 countries and trade networks in nearly 100 countries with a... View Details

Keywords: Cross-cultural Management; Global Strategy; Globalization; International Business; Strategy Management; Africa; China

March 1992 (Revised April 1995)
Case

Saatchi & Saatchi Co. PLC: Corporate Strategy

By: David J. Collis

Saatchi & Saatchi, founded in 1970, became the world's largest advertising agency in 1986. It then diversified into consulting and other managerial areas before crashing in 1989. Under a new CEO, the company restructured and refocused on its advertising agencies. View Details

Keywords: Restructuring; Globalized Firms and Management; Corporate Strategy; Diversification; Advertising Industry

2015
Article

The Corporate Headquarters in the Contemporary Corporation: Advancing a Multimarket Firm Perspective

By: Markus Menz, Sven Kunisch and David J. Collis

The corporate headquarters (CHQ) is the central organizational unit in the contemporary corporation and is critical for value creation in the overall firm. Since the early 1960s, a significant body of research on the CHQ has evolved along two separate but related... View Details

Keywords: Corporate Headquarters; Corporate Center; Corporate Parent; Corporate Strategy; Multimarket Firm; Multibusiness Firm; Multinational Corporation; Management; Organizations; Strategy

September 1992 (Revised August 2004)
Supplement

Martin Marietta: Managing Corporate Ethics (B)

By: Lynn S. Paine

The president of one of Martin Marietta's four main operating companies has learned of procurement irregularities in the company he manages. The problems involve U.S. government contracts the company is working on. After getting legal advice from the company's general... View Details

Keywords: Fluctuation; Crime and Corruption; Ethics; Governing and Advisory Boards; Policy; Contracts; Leadership; United States

To explore how companies enforce management control systems, we examine whether social relationships influence the severity and consistency of punishments for main perpetrators of corporate economic crimes. We find wide variation in rates of dismissal and... View Details

January 1996 (Revised March 1998)
Case

Linking Strategy and Innovation: Materials Technology Corporation

By: Clayton M. Christensen

Materials Technology Corp. (MTC), a high-tech materials company, is struggling in its development portfolio and to achieve a better record of delivering new products on time. View Details

Keywords: Technology; Innovation and Invention; Business Strategy; Time Management; Product; Production; Manufacturing Industry; Chemical Industry; Technology Industry; United States

December 1994 (Revised May 1999)
Case

3M Optical Systems: Managing Corporate Entrepreneurship

By: Christopher A. Bartlett and Afroze A Mohammed

A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details

Keywords: Managerial Roles; Decision Choices and Conditions; Corporate Entrepreneurship; Product Launch; Problems and Challenges; Product Development; Consumer Products Industry

2016
Working Paper

Managing Reputation: Evidence from Biographies of Corporate Directors

By: Ian D. Gow, Aida Sijamic Wahid and Gwen Yu

We examine how corporate directors manage reputation through disclosure choices in biographies in proxy statements filed with the SEC. Directors are more likely to withhold information about directorships at firms that experienced adverse events. Withholding such... View Details

Keywords: Director Monitoring; Strategic Disclosure; Management; Corporate Disclosure; Reputation

SSRN

December 2014
Article

Second Thoughts About a Strategy Shift

By: Elie Ofek and Jill Avery

A retail guru attempts to reposition an established brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions... View Details

Keywords: Brand Management; Pricing Strategy; Retailing; Leadership; Price; Product Marketing; Brands and Branding; Retail Industry

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1994
Comment

Exchange Rates and Corporate Strategic Management

By: K. A. Froot

Keywords: Currency Exchange Rate; Corporate Strategy; International Finance