Corporate Image - Publications - Faculty & Research

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Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

orthochromatic film, Polaroid Type 40 delivered sepia-toned prints. The semi-gloss images had white borders and deckled edges created from the die-cut perforations in the positive sheet. Polaroid gave customers the option of sending their... View Details

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Philanthropy - Institute For Strategy And Competitiveness

relations or advertising, promoting a company's image through high-profile sponsorships. But there is a more truly strategic way to think about philanthropy. Corporations can use their charitable efforts to... View Details

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Site Credits | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Lehman Brothers Collection Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class Collection Related Archival Collections Bibliography Site Credits... View Details

01 Mar 2011
First Look

First Look: March 1

Review 89, no. 3 (March 2011) Abstract Job requirements at the top of corporations have changed. Companies have come to expect much more from their C-level executives, who need new and different skills to deal with today's business... View Details

Keywords: Sean Silverthorne

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

job."1 It was remarkable that the corporate image of a company whose brands were so well known, and whose operations were so widespread, was so indistinct. There were times between the 1960s and 1990... View Details

Keywords: by Geoffrey Jones; Consumer Products

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The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel... View Details

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Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

meaning Special Experiment). 49 Land devoted massive efforts toward the secret project, which took place concurrently with other routine Polaroid manufacturing activities. Reams of daily research reports, diagrams, and test photographs in the Polaroid View Details

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U.S. Steel | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel... View Details

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

decision making? Researchers are finding a link between luxury and self interest, an insight that may help curb corporate excesses. Honda Created a Civic for Very Light Jets. How High Will It Fly?How Honda Aircraft View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

September 2020 (Revised June 2021)
Case

Algramo

By: Michael Chu, Monica Silva and Mariana Cal

Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details

Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile

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Mission-Driven Governance

By: Raymond Fisman, Rakesh Khurana and Edward Martenson

The purpose of this paper is to provide a useful, easily applied theory of governance performance. The existing model is fundamentally adversarial, rooted in the paradigm of principal-agent conflict. At its base is an image of governance as a never-ending struggle... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Knowledge Management; Standards; Mission and Purpose; Organizational Change and Adaptation; Performance Effectiveness; Performance Evaluation

Citation

Find at Harvard

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

seem to want. For example, Kodak first began to sense that digital imaging might pose a threat to its core business in the mid-1990s. It invested more than $2 billion in research and development. However, it framed the challenge as,... View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

22 Apr 2002
Research & Ideas

Does Spirituality Drive Success?

in America, and Work in Progress (co-authored with Michael Eisner, chairman of the Walt Disney Company). Schwartz is now president of LGE Performance Systems and co-created its Corporate Athlete training program, which aims to apply the... View Details

Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild

23 Mar 2023
Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

and all that they represent—sustainability, health, and farmer empowerment—were at the center of Arla Foods, literally and figuratively. The authors at the Arla Headquarters in Viby, Denmark. Image source: Morgan Brewton-Johnson.... View Details

21 Aug 2019
Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

expressions of chief executives to see if leadership style can be correlated with a firm’s performance. The researchers believe their work could open new directions in big data analysis, combining image and textual analysis to create a... View Details

Keywords: by Michael Blanding

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Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Digital Archival Resources Archival Collections Bibliography SITE CREDITS 4. Edwin H. Land, "Annual Christmas Message to Employees of Polaroid Corporation," University Theatre, Cambridge, MA, December 23, 1942, 6, Edwin H. Land speech files, Polaroid View Details

31 May 2016
First Look

May 31, 2016

findings ultimately suggest that nonverbal dominance displays influence humans’ visual attention in ways that are likely to shape how social interactions unfold. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51104 Winter 2016 Journal of Applied View Details

Keywords: Sean Silverthorne

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Marketing Awards & Honors - Faculty & Research

marketing paper based on a Ph.D. thesis published in an INFORMS journal. Shunyuan Zhang : Winner of the 2020 Emerald Literati Award for Highly Commended Papers for "From Words to Pixels: Text and Image Mining Methods for Service Research"... View Details

12 Mar 2021
News

My Favorite Case

the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

(DPI), a leading pan-African private equity firm based in London with over $3.1 B under management; and Victor Williams (MBA 1998), CEO of NBA Africa, which is transforming Africa’s profile in the world of global sports. He is the former head of View Details

Keywords: Margie Kelley

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