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- All HBS Web
(411)
- News (110)
- Research (246)
- Multimedia (2)
- Faculty Publications (96)
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- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- 25 Jan 2012
- Research & Ideas
A Few Firms Have Outsized Influence in D.C.
to be effective. "Lobbying appears to be something you need to be serious about," says Kerr. "It's not something companies can engage in halfheartedly and expect returns." Kerr takes for granted that spending money through both View Details
Keywords: by Michael Blanding
- 19 Apr 2016
- First Look
April 19, 2016
involvement of nonbank institutions and, in particular, the rise of mutual fund participation in the leveraged loan market after the financial crisis. Based on the wider syndication, (narrower) skills, and diverse incentives of nonbank institutional lenders, optimal... View Details
Keywords: Sean Silverthorne
- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
food rituals with its 1990s ad campaign for Reese's Peanut Butter Cups: "There's no wrong way to eat a Reese's." Nabisco has used similar tactics in advertising Oreo cookies. Click to watch. To see whether they could achieve the... View Details
Keywords: by Carmen Nobel
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
and corporate temperament.— John Deighton In November 2000, shortly after Triarc sold Snapple to Cadbury Schweppes, I posed those questions to Triarc's top executives: chairman and majority owner Nelson Peltz, CEO Mike Weinstein, and... View Details
- 01 Mar 2011
- First Look
First Look: March 1
Review 89, no. 3 (March 2011) Abstract Job requirements at the top of corporations have changed. Companies have come to expect much more from their C-level executives, who need new and different skills to deal with today's business... View Details
Keywords: Sean Silverthorne
- 18 Apr 2023
- Research & Ideas
What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'
Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details
- May 2022
- Case
Maestro Pizza: Coming in Hot!
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza: Coming in Hot!" Harvard Business School Case 722-399, May 2022.
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
Michael W. Toffel Abstract—CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional View Details
Keywords: Dina Gerdeman
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest customers" that he View Details
Keywords: by Martha Lagace
- 26 Jun 2020
- Research & Ideas
Why Japanese Businesses Are So Good at Surviving Crises
bring different people together and spur them to action.” Their reward for thinking beyond profits? These businesses tend to live a long time. In fact, on a global map, Japan stands out for corporate longevity; 40 percent of companies... View Details
Keywords: by Dina Gerdeman
- 08 Mar 2019
- Research & Ideas
Seven Negotiation Lessons from Amazon's HQ Disaster in Queens
and other Queens organizers already had names, addresses, phone numbers, and social media accounts ready to launch against this new corporate Goliath in the name of ordinary people. Even though polls suggested that a strong majority of... View Details
- 04 Apr 2022
- What Do You Think?
As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?
150 other companies in signing a Human Rights Campaign letter opposing the legislation. He decided to make no public statements to support or reject the governor’s expected signature of the bill—that is, until Disney’s annual meeting with... View Details
Keywords: by James Heskett
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
director Nandita Das became its unofficial brand ambassador, speaking out against skin color discrimination (or “colorism”) and refusing to be air brushed or lightened for her film roles. The campaign was designed to get attention, and... View Details
- 09 Jul 2020
- Research & Ideas
It’s Time to Reset Decision-Making in Your Organization
a hierarchy that flows from the most enduring element, the corporate mission, through values, vision, strategy, and, ultimately, the implementation and monitoring of that strategy via tools such as balanced scorecards and key performance... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 20 Sep 2011
- First Look
First Look: September 20
associated with risky lending in the corporate loan market by examining the performance of individual loans held by CLOs. We employ two different datasets that identify loan holdings for a large set of CLOs and find that adverse selection... View Details
Keywords: Sean Silverthorne
- 06 May 2021
- HBS Case
How Four Women Made Miami More Equitable for Startups
As CEO of Caribu, Tuchman set about to expand its online library of books and games and became one of the few Latina founders with a technology-based growth company. Miami native Felecia Hatcher held corporate jobs in technology until the... View Details
Keywords: by Carolyn DiPaolo
- 28 Oct 2014
- First Look
First Look: October 28
October 2014 Review of Financial Studies Corporate Investment and Stock Market Listing: A Puzzle? By: Asker, John, Joan Farre-Mensa, and Alexander Ljungqvist Abstract—We investigate whether short-termism distorts the investment decisions... View Details
Keywords: Carmen Nobel
- 15 Oct 2020
- Research & Ideas
IT Job Wages Are No Longer 'Exceptional'
outside of Silicon Valley. Implications for organizations When evaluating wage levels, corporate compensation experts and managers may want to consider that IT wages are trending toward other STEM professions in most parts of the country.... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
meaning of their lives, and they remain hopeful about achieving them, even when faced with obstacles. Many contemporary brand biographies contain underdog narratives. Product packaging, corporate Web sites, blogs, and marketing... View Details
Keywords: by Martha Lagace