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  • All HBS Web  (510)
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    • Research  (327)
  • Faculty Publications  (86)

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  • All HBS Web  (510)
    • News  (106)
    • Research  (327)
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  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town." Lastly, another competing... View Details
Keywords: Martha Lagace
  • 2025
  • Working Paper

The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise

By: Fabrizio Dell'Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub and Karim R. Lakhani
We examine how artificial intelligence transforms the core pillars of collaboration— performance, expertise sharing, and social engagement—through a pre-registered field experiment with 776 professionals at Procter & Gamble, a global consumer packaged goods company.... View Details
Keywords: Artificial Intelligence; Teamwork; Human-machine Interaction; Productivity; Skills; Innovation; Field Experiment; AI and Machine Learning; Groups and Teams; Competency and Skills; Performance Productivity; Collaborative Innovation and Invention; Product Development
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Dell'Acqua, Fabrizio, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub, and Karim R. Lakhani. "The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise." Harvard Business School Working Paper, No. 25-043, March 2025.
  • 20 May 2014
  • First Look

First Look: May 20

stores. Instead of simply reducing the number of new large stores entering a market, the entry barriers created the incentive for large retail chains to invest in smaller and more centrally located formats, which competed more directly... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2007
  • First Look

First Look: January 9, 2007

Communications Equipment Industry Harvard Business School Case 107-025 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107025 Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry Harvard... View Details
Keywords: Martha Lagace
  • 22 Nov 2010
  • Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

their planning processes and make smart choices. Here's an excerpt outlining the seven questions every manager should ask. 1. Who Is Your Primary Customer? The first imperative—and the heart of every successful strategy implementation—is allocating resources to... View Details
Keywords: by Robert Simons
  • Research Summary

Overview

By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy
  • 04 Sep 2013
  • What Do You Think?

How Relevant is Long-Range Strategic Planning?

planning concepts such as SWOT (strengths, weaknesses, opportunities, threats) analysis, the "five forces," growth share matrices, five-year plans, and an emphasis on core competencies of the firm... View Details
Keywords: by James Heskett
  • 16 Jul 2013
  • First Look

First Look: July 16

executives in the core businesses, rather than ambitious young MBAs, should be assigned to growth initiatives; 3) Assembling the wrong team and staffing up prematurely. CEOs should focus on capabilities, not who's available, and staff up... View Details
Keywords: Anna Secino
  • 06 Jan 2014
  • Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories; Fashion
  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

as a critical driver of competitive advantage. However, increasingly cutting-edge technology is developed as a shared resource where the core technology is freely available to anyone who wants to use it and it is frequently released as... View Details
Keywords: by Danielle Kost
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

PepsiCo’s strategy “Performance with Purpose,” that focuses on complementing the company’s core soft drink and snack business with healthy foods and beverages. In 2013, PepsiCo was challenged by activist Peltz to split the company, but... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

during and after World War I, as well as demonstrating the rapidly changing market for dental hygiene in the interwar period. New marketing strategies based on psychological science and consumer protection agencies changed the rules of the game and left Pebeco unable... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

Theory O change, Scott Paper operated in a highly competitive, cyclical, capital-intensive global industry. Like Champion International, it operated in two different segments of the paper industry and had several businesses in markets related to its View Details
Keywords: by Michael Beer & Nitin Nohria
  • 23 Apr 2013
  • First Look

First Look: April 23

implement principles of open and distributed innovation.   Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the... View Details
Keywords: Sean Silverthorne
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

necessarily lead to a collaborative environment, a hallmark of systemic integration. That requires the lever of cooperation—the alignment of goals. When members of disparate or competing silos cooperate around a common set of goals, they... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

worldwide phenomenon. Sensing, analyzing, and developing appropriate responses to the complex new demands of the expanded, global marketplace is difficult, and the greatest challenge comes in developing the organizational capabilities and managerial View Details
Keywords: Sean Silverthorne
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

When COVID-19 forced companies to send employees home two years ago, newly remote workers largely reconnected on two collaboration apps: Slack and Microsoft Teams. The pandemic propelled Slack beyond its core following in the technology... View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • 17 Jun 2015
  • Lessons from the Classroom

Excellence Comes From Saying No

School Professor Frances Frei has explored that question for years in the retail realm, culminating in her 2012 book, Uncommon Service: How to Win by Putting Customers at the Core of Your Business. This past semester at HBS, the UPS... View Details
Keywords: by Michael Blanding
  • 20 Jan 2014
  • Research & Ideas

Language Wars Divide Global Companies

viewed themselves as quite different and more competent than their American colleagues. Meanwhile, US team members repeatedly described themselves as "outsiders" and complained that some German team members spoke in German... View Details
Keywords: by Kim Girard
  • 01 Dec 2006
  • What Do You Think?

How Important Is Quality of Labor? And How Is It Achieved?

out why a handful of organizations are able to achieve true excellence. One of several things they all do is hire for attitude and train for skills. By "attitude," they typically mean the ability to identify with and "live" View Details
Keywords: by by Jim Heskett
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