Publications

September 24, 2024
Article

4 Steps That Can Optimize Your Sales Process

By: Frank V. Cespedes, Scott Peterson and Daniel Weinfurter

Sales is a performance art where outcomes matter, so most advice here focuses on closing the sale. But a close is the result of actions and choices that occur earlier in the process: how much time and effort to spend on customer discovery (understanding what and to... View Details

Keywords: Sales; Customer Satisfaction; Growth and Development Strategy; Competitive Advantage

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01 Dec 2015
Blog Post

What is the HBS FIELD Program?

Back in 2011, HBS added the FIELD program as a required part of the first year curriculum. Dedicated to putting learning into action, it continues to expand and evolve each year. To learn more about FIELD we checked in with Ariana Farney... View Details

November 2001 (Revised September 2007)
Case

Children's Hospital and Clinics (A)

By: Amy C. Edmondson, Michael Roberto and Anita L. Tucker

Describes the major phases of an initiative designed to transform the organization and enhance patient safety. Raises interesting questions about how to encourage candid discussion about failures while continuing to hold people accountable for their performance. View Details

Keywords: Health Care and Treatment; Leading Change; Business Processes; Organizational Change and Adaptation; Organizational Culture; Performance Improvement; Safety; Health Industry

June 2020
Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull

In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details

Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States

28 Jun 2022
Cold Call Podcast

Scaling a Fintech Startup for the Greater Good

Keywords: Re: Emily Williams; Financial Services

October 2020
Supplement

OpenIDEO (B)

By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik

In the midst of 2020, as the coronavirus pandemic was unfolding, OpenIDEO—an online open innovation platform focused on design-driven solutions to social issues—rapidly launched a new challenge to improve access to health information, empower communities to stay safe... View Details

March 2024 (Revised April 2024)
Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak

In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details

Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States

17 Aug 2021
Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

crossing a solid white line in order to maintain the flow of traffic. Transparency will build trust Ultimately, getting to commonsense AVs will involve more of a gradual process than a single testing event. Even after an AV is deployed, its software can be View Details

Keywords: by Michael Blanding; Auto

2023
Working Paper

An Experimental Design for Anytime-Valid Causal Inference on Multi-Armed Bandits

By: Biyonka Liang and Iavor I. Bojinov

Typically, multi-armed bandit (MAB) experiments are analyzed at the end of the study and thus require the analyst to specify a fixed sample size in advance. However, in many online learning applications, it is advantageous to continuously produce inference on the... View Details

Keywords: Analytics and Data Science; AI and Machine Learning; Mathematical Methods

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April 2025
Supplement

Joe Mazzulla and the Boston Celtics (B)

By: Linda A. Hill, James I. Cash and Lydia Begag

This case is a supplement to “Joe Mazzulla and the Boston Celtics” (A) and is set against the backdrop of the 2024 NBA Finals. It describes the impact of Mazzulla’s decision to rally his team with an aggressive “go for the kill” mindset instead of choosing language... View Details

05 Jun 2020
News

FT business books: April to June edition

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

2014
Working Paper

Private Equity's Diversification Illusion: Economic Comovement and Fair Value Reporting

By: Kyle Travis Welch

This study examines how accounting has informed private equity diversification claims and demand for private equity investments. Despite research showing private equity lacks portfolio diversification benefits, those marketing private equity assets continue to... View Details

SSRN

2013 Winner of Academy of Management Awards for Outstanding Publication in Organizational Behavior and Best Published Paper in Organization and Management Theory

Using data from embedded participant-observers and a field experiment at the second... View Details

Awa Ambra Seck

Awa Ambra Seck is an Assistant Professor in the View Details

June 2006 (Revised September 2006)
Case

Tech Data Corporation

Tech Data is a global supplier of logistics management services and one of the world's largest distributors of information technology equipment. Operational execution is key for the company, which has gross margins in the 5% range. At the end of 2005, the company had... View Details

Keywords: Competition; Information Infrastructure; Operations; Growth and Development Strategy

Find at Harvard

28 May 2015
News

Harvard Business School MBA Class of 2015 Celebrates Class Day

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

emissions. Domestic firm profits, on the other hand, can increase, decrease, or remain unchanged due to a carbon tariff, which suggests that carbon tariffs are not inherently protectionist as some argue. Rather, results here suggest that carbon tariffs View Details

Keywords: Sean Silverthorne

February 1998 (Revised June 2000)
Case

Delamere Vineyard

Delamere Vineyard is a small, integrated winemaking business in Tasmania, specializing in pinot noir (red) and chardonnay (white) wines. Richard Richardson, Delamere's owner and winemaker, manages and operates the vineyard and winery largely alone. His products have... View Details

Keywords: Plant-Based Agribusiness; Quality; Production; Agriculture and Agribusiness Industry; Food and Beverage Industry; Australia