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Show Results For
- All HBS Web
(622)
- News (75)
- Research (465)
- Events (8)
- Multimedia (5)
- Faculty Publications (261)
Stuti Agarwal
Stuti is a PhD student in Consumer Behavior at Harvard Business School. She completed her Bachelors in Economics and Psychology from Boston University in 2019 and went on to complete her MPS in Applied Economics and Management from Cornell University in 2020. She... View Details
- October 2019
- Article
Correcting Consumer Misperception
By: Omar Isaac Asensio
For the well informed, taking actions to curb energy consumption from household appliances is uncomplicated. Now, research shows that simple information provision interventions can correct consumer misperceptions of the energy consumed by common appliances, offering... View Details
Asensio, Omar Isaac. "Correcting Consumer Misperception." Nature Energy 4, no. 10 (October 2019): 823–824.
- June 2014
- Article
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
By: Silvia Bellezza, Francesca Gino and Anat Keinan
We examine how people react to nonconforming behaviors, such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a... View Details
Bellezza, Silvia, Francesca Gino, and Anat Keinan. "The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity." Journal of Consumer Research 41, no. 1 (June 2014): 35–54. (Finalist, 2017 Best Article Award for a paper published in JCR in 2014.))
- 19 Apr 2021
- News
How the Pandemic Revealed the Power of Live Video
- 17 Oct 2016
- News
Business Solutions That Help Cut Food Waste
- 11 Jul 2022
- News
The Digital Nomad Visas Luring Workers Overseas
- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
- 31 Aug 2020
- Working Paper Summaries
The Pass-Through of Uncertainty Shocks to Households
- July 2023
- Article
Impacts of Electricity Quality Improvements: Experimental Evidence on Infrastructure Investments
By: Robyn C. Meeks, Arstan Omuraliev, Ruslan Isaev and Zhenxuan Wang
Hundreds of millions of households depend on electricity grid connections providing low quality and unreliable services. Understanding the impacts of and consumer response to electricity quality improvements is important for development and the environment. We... View Details
Meeks, Robyn C., Arstan Omuraliev, Ruslan Isaev, and Zhenxuan Wang. "Impacts of Electricity Quality Improvements: Experimental Evidence on Infrastructure Investments." Art. 102838. Journal of Environmental Economics and Management 120 (July 2023).
- 21 Dec 2010
- News
At Christmas, it's the thought that counts
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- 20 Nov 2015
- News
Gray Air and Green Bonds in China
- 2025
- Working Paper
The Invention of Corporate Governance
By: Yueran Ma and Andrei Shleifer
The analysis of corporate governance begins with a central feature of modern capitalism—the separation of ownership and control in large corporations—first empirically documented by Berle and Means (1932). Such separation entails several agency problems reflecting... View Details
Ma, Yueran, and Andrei Shleifer. "The Invention of Corporate Governance." NBER Working Paper Series, No. 33710, April 2025.
- September 2020
- Article
Relaxing Household Liquidity Constraints Through Social Security
By: Sylvain Catherine, Max Miller and Natasha Sarin
More than a quarter of working-age households in the United States do not have sufficient savings to cover their expenditures after a month of unemployment. Recent proposals suggest giving workers early access to a small portion of their future Social Security benefits... View Details
Keywords: COVID-19 Pandemic; Personal Finance; Employment; Welfare; Insurance; Government Legislation
Catherine, Sylvain, Max Miller, and Natasha Sarin. "Relaxing Household Liquidity Constraints Through Social Security." Art. 104243. Journal of Public Economics 189 (September 2020).
- August 2013
- Article
The Timing of Pay
By: Christopher Parsons and E. Van Wesep
There exists large and persistent variation in not only how, but when employees are paid, a fact unexplained by existing theory. This paper develops a simple model of optimal pay timing for firms. When workers have self-control problems, they under-save... View Details
Keywords: Payday Lending; Hyperbolic Discounting; Self-control Problems; Pay Frequency; Payday Loan Legislation; Paycheck Frequency; Time Inconsistency; Wages; Behavior; Employee Relationship Management
Parsons, Christopher, and E. Van Wesep. "The Timing of Pay." Journal of Financial Economics 109, no. 2 (August 2013): 373–397.
- Research Summary
Consumer Habituation
This paper examines how consumers willingness to pay for goods is determined by past patterns of consumption. The central result is a theorem of interior maximum, which states that willingness to pay for a good is maximized at a moderate level of habitual... View Details
- 2009
- Chapter
Nonlinear Pricing
By: Raghuram Iyengar and Sunil Gupta
A nonlinear pricing schedule refers to any pricing structure where the total charges payable by customers are not proportional to the quantity of their consumed services. We begin the chapter with a discussion of the broad applicability of nonlinear pricing schemes. We... View Details
Keywords: Price; Demand and Consumers; Duopoly and Oligopoly; Monopoly; Service Operations; Research
- Research Summary
Overview
According to McKinsey & Company, social interactions impact up to a third of all consumer purchases which accounts for US$940 billion in annual consumption in the US and Europe alone. Understanding social influence is important meeting consumer needs. In my research,... View Details