Publications
Publications
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- All HBS Web
(637)
- Faculty Publications (125)
- January 2002 (Revised January 2004)
- Case
Cola Wars Continue: Coke and Pepsi in the Twenty-First Century
By: David B. Yoffie and Yusi Wang
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
- June 2001
- Article
The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption
By: John T. Gourville and Dilip Soman
Keywords: Customers
- February 2001 (Revised August 2001)
- Case
Henry Heinz: Making Markets for Processed Foods
By: Nancy F. Koehn
Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including... View Details
- Article
Consumption and Portfolio Decisions When Expected Returns Are Time Varying
By: Luis M. Viceira and John Y. Campbell
- Article
Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption
By: J. T. Gourville and Dilip Soman
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
- 1992
- Other Unpublished Work
Government Consumption and the Real Exchange Rate: The Empirical Evidence
By: K. A. Froot and K. Rogoff
- 1989
- Other Unpublished Work
Optimal Portfolio Rules in Continuous Time When the Nonnegativity Constraint on Consumption is Binding
By: Robert C. Merton
- Article
The Intensity of Ethnic Affiliation: A Study in the Sociology of Hispanic Consumption
By: Rohit Deshpandé, Wayne D. Hoyer and Naveen Donthu
- December 1982
- Article
Determinants of Food Consumption in American Households
By: D. Schmalensee and J. Quelch
- Article
Satisfactory Mechanisms for Environments with Consumption Lower Bounds
By: Jerry R. Green and Jean-Jacques Laffont
- 01 Jan 1977
- Conference Presentation
Short Term Natural Gas Consumption Forecasts: Optimal Use of National Weather Service Data
By: James K. Sebenius and Richard Lehman
- December 1971
- Article
Optimum Consumption and Portfolio Rules in a Continuous-Time Model
By: Robert C. Merton
- Research Summary
Debt Redemption and Reserve Accumulation
By: Laura Alfaro
In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically. We revisit sovereign debt sustainability under the assumptions that countries can accumulate reserves and borrow internationally using their own... View Details