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Publications

Publications

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  • All HBS Web  (6,552)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,185)

Show Results For

  • All HBS Web  (6,552)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,185)
← Page 6 of 6,552 Results →
  • 01 Jun 2002
  • News

Ads Improve Consumer Decisions

advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another, less-heartening reality for... View Details
Keywords: Laura Singleton (MBA 1988)
  • 16 Apr 2018
  • Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose Advil or other branded headache... View Details
Keywords: by Rachel Layne; Consulting; Retail
  • 2010
  • Working Paper

Banking Market Concentration and Consumer Credit Constraints: Evidence from the 1983 Survey of Consumer Finances

This paper uses data from the 1983 Survey of Consumer Finances to test the relationship between the banks' market power and households' self-reported levels of credit constraints. The 1983 Survey was the last to identify households' geographic location, making it... View Details
Keywords: Age Characteristics; Household Characteristics; Borrowing and Debt; Credit; Banks and Banking; Interest Rates; Geographic Location; Banking Industry
Citation
Read Now
Related
Bergstresser, Daniel B. "Banking Market Concentration and Consumer Credit Constraints: Evidence from the 1983 Survey of Consumer Finances." Harvard Business School Working Paper, No. 10-077, March 2010.
  • Fast Answer

Consumer goods: market research

Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis... View Details
  • 2020
  • Working Paper

Accounting for Product Impact in the Consumer Finance Industry

By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Consumer Finance; Financial Services; Financial Inclusion; Product; Product Design; Product Positioning; Society; Corporate Social Responsibility and Impact; Personal Finance; Credit Cards; Financial Services Industry
Citation
SSRN
Read Now
Related
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Consumer Finance Industry." Harvard Business School Working Paper, No. 21-061, November 2020. (Revised December 2020.)
  • April 1979
  • Article

Hospitals, Consumers and Advertising

By: J. Quelch
Citation
Related
Quelch, J. "Hospitals, Consumers and Advertising." Administrative Briefs of the American College of Hospital Administrators (April 1979): 1–6.
  • 26 Jan 2015
  • News

Catering to women consumers

Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015) View Details
  • 25 Oct 2020
  • News

How Consumers Really Use Online Reviews

  • 24 Dec 2014
  • News

Helping businesses understand consumers

Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details
  • November 1979
  • Article

Hospitals, Consumers and Advertising

By: J. A. Quelch
Citation
Related
Quelch, J. A. "Hospitals, Consumers and Advertising." Journal of the Canadian Hospital Association 56, no. 11 (November 1979): 33–36. (Reprint.)
  • April 2003
  • Comment

Editors' Comments: Bringing Consumers

By: A. P. Brief and M. H. Bazerman
Keywords: Communication; Customers
Citation
Find at Harvard
Related
Brief, A. P., and M. H. Bazerman. "Editors' Comments: Bringing Consumers." Academy of Management Review 28, no. 2 (April 2003): 187–189.
  • 23 Mar 2012
  • News

Consumer tech takes off in Massachusetts

  • 01 Dec 2017
  • News

2017 in Finance: Helping Consumers Improve Their Financial Life

Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details
Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance
  • 20 May 2008
  • News

Thinking Deeply About Consumers

  • April 2011
  • Teaching Note

Santander Consumer Finance (TN)

By: J. Gunnar Trumbull
Teaching Note for 711015. View Details
Keywords: Organizational Structure; Expansion; Decisions; Economic Slowdown and Stagnation; Credit; Growth and Development; Personal Finance; Management Practices and Processes; Banking Industry; Spain
Citation
Purchase
Related
Trumbull, J. Gunnar. "Santander Consumer Finance (TN)." Harvard Business School Teaching Note 711-093, April 2011.
  • August 1980
  • Article

Hospitals, Consumers and Advertising

By: J. A. Quelch
Citation
Related
Quelch, J. A. "Hospitals, Consumers and Advertising." Texas Hospitals 36, no. 3 (August 1980): 22–27. (Reprint.)
  • July/August 1979
  • Article

Hospitals, Consumers and Advertising

By: J. A. Quelch
Citation
Related
Quelch, J. A. "Hospitals, Consumers and Advertising." Hospital Trustee 3, no. 4 (July/August 1979): 21–23. (Reprint.)
  • 1986
  • Book

Cases in Consumer Behavior

By: F. Stewart DeBruicker, John A. Quelch and Scott Ward
Citation
Find at Harvard
Related
DeBruicker, F. Stewart, John A. Quelch, and Scott Ward. Cases in Consumer Behavior. 2nd ed. Englewood Cliffs, NJ: Prentice Hall, 1986.
  • 04 Jun 2024
  • News

Navigating Consumer Data Privacy in an AI World

  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

This episode of Climate Rising features a conversation between Professor and host Mike Toffel and Sanchali Pal (MBA 2018), founder and CEO of Commons, an app designed to help consumers make more climate-friendly purchasing decisions by... View Details
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