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- 18 May 2010
- First Look
First Look: May 18
executives at a major multinational corporation, and with participants in an open-enrollment program at a major business school. Student course feedback and a follow-up survey administered about one year after the course suggest that the... View Details
Keywords: Martha Lagace
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: Marketers say they... View Details
- 19 Jan 2011
- First Look
First Look: Jan. 18
http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance paradox," wherein View Details
Keywords: Sean Silverthorne
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
By: Zhu, Feng Abstract—As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to... View Details
Keywords: by Sean Silverthorne
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
Despite all these efforts to gain new global historical visions, however, the debates surrounding this movement have remained rather provincial in scope. Global History, Globally addresses this lacuna by surveying the state of global... View Details
Keywords: Sean Silverthorne
- 17 Apr 2022
- Book
How to Avoid the 'Ethical Slide' That Leads Companies Astray
while the book was in process. Today, strong ethics are a central issue for business leaders, knowing consumers are drawn to companies that do the right thing while steering clear of businesses that break ethical boundaries, Nelson says.... View Details
Keywords: by Lane Lambert
- 04 Jun 2013
- First Look
First Look: June 4
predicted by the theory. Publisher's link: http://www.people.hbs.edu/mrhodeskropf/VCRiskReturn59.pdf 2006 Harvard Business Review Health Care's Service Fanatics: How the Cleveland Clinic Leaped to the Top of the Patient-satisfaction View Details
Keywords: Sean Silverthorne
- 21 Jul 2022
- Research & Ideas
Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?
The US government set out to support consumers and jolt the economy when it issued federal stimulus checks during the early months of the COVID-19 pandemic. But actually, that money helped propel questionable investments in “meme stocks,”... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
marketing communications for the first and second quarter of the year. What’s the right strategy for a CMO during a crisis such as the COVID-19 pandemic? During the week of March 23, 2020, Edelman, a global communications firm, conducted a View Details
Keywords: by Jill Avery and Richard Edelman
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
assistant professor of business administration. “But we find that debates don’t have any effect on any group of voters.” Pons and co-author Caroline Le Pennec-Caldichoury, a doctoral candidate in economics at the University of California, Berkeley, mined pre- and... View Details
Keywords: by Danielle Kost
- 08 Sep 2022
- Book
Gen Xers and Millennials, It’s Time To Lead. Are You Ready?
leadership and the role of serving others through collaboration. At the video services provider Vimeo, Anjali Sud persuaded both managers and employees to follow her insight that the firm could perform better as a software company for business customers, rather than... View Details
Keywords: by Lane Lambert
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
polls, conducted in May by The Washington Post, researchers at the University of Maryland, and Morning Consult, revealed that only 26 percent of Americans believe restaurants should reopen, and merely 18 percent felt comfortable returning to restaurants to eat. In a... View Details
- 2008
- Article
Entrepreneurial Ventures and Whole-body Donations: A Regional Perspective from the United States
By: Michel Anteby and Mikell Hyman
Human cadavers are crucial to medical science. While the debate on how to secure sufficient cadavers has focused primarily on donors' behaviors, procuring organizations' roles in increasing donations remain less explored. The United States offers a unique setting in... View Details
Keywords: Entrepreneurship; Behavior; Programs; Nonprofit Organizations; Business Ventures; Health Testing and Trials; Demand and Consumers; Supply Chain; For-Profit Firms; Organizations; Training; United States
Anteby, Michel, and Mikell Hyman. "Entrepreneurial Ventures and Whole-body Donations: A Regional Perspective from the United States." Social Science & Medicine 66, no. 4 (2008): 963–969.
- 31 Mar 2008
- HBS Case
JetBlue’s Valentine’s Day Crisis
and captured more of the market, with competitive fares, friendly service, and in the case of JetBlue, leather seats with television. Founded in 1999, JetBlue has seen rapid growth and frequently tops annual customer surveys of their... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
Rings film trilogy elevated New Zealand as a fantasy destination, the country was struggling to set itself apart from Australia. In-depth interviews, focus groups, and surveys revealed that New Zealand could appeal to a specific stripe of... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
literacy stifle demand. A second view argues that demand is rationally low, because formal financial services are expensive and of relatively low value to the poor. This paper uses original surveys and a field experiment to distinguish... View Details
Keywords: Martha Lagace
- 07 Jul 2021
- Book
Good News for Disgraced Companies: You Can Regain Trust
new book The Power of Trust: How Companies Build It, Lose It, Regain It, Sucher and her coauthor, HBS research associate Shalene Gupta, highlight those social media examples along with a global list of companies that have either successfully earned the trust of View Details
Keywords: by Lane Lambert
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
satisfied, invested in, and committed to their relationships than couples who don't bother with them, according to an April article in the Journal of the Association for Consumer Research, Rituals and Nuptials: The Emotional and... View Details
Keywords: by Dina Gerdeman
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
while turnout was roughly equal in the control group. A postelectoral survey reveals that immigrants initially had less political information, which could explain the heterogeneous impact. Although the effect decays over subsequent... View Details
Keywords: Carmen Nobel
- 28 Jan 2014
- First Look
First Look: January 28
finance, and law to evaluate the impact of the Sarbanes-Oxley Act. We describe significant developments in how the Act was implemented and find that despite severe criticism, the Act and institutions it created have survived almost intact since enactment. We report... View Details
Keywords: Sean Silverthorne