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  • 05 May 2003
  • What Do You Think?

Is This a Golden Era for Marketing Productivity?

"employment" of a relatively small number of these customers on behalf of a product or service can greatly improve both the efficiency and effectiveness of a marketing strategy. And it is made increasingly viable by Internet-based services. Similarly, the... View Details
Keywords: by James Heskett
  • Research Summary

Social Learning

One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others.  Social learning takes many forms.  Probably most obvious is word of mouth—the advice and... View Details

  • 21 Jan 2014
  • First Look

First Look: January 21

Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and View Details
Keywords: Sean Silverthorne
  • 11 Nov 2014
  • First Look

First Look: November 11

connectivity-have unleashed a new era of competition. Publisher's link: http://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition/ar/1   Working Papers The Search for Benchmarks: When Do Crowds Provide Wisdom? By:... View Details
Keywords: Sean Silverthorne
  • 2016
  • Article

Peer-to-Peer Markets

By: Liran Einav, Chiara Farronato and Jonathan Levin
Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details
Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit
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  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how core View Details
Keywords: Sean Silverthorne
  • Web

Employment Data

Starting own business 13% Company sponsored or already employed 3% Other 1% Postponing job search 0% Continuing education 0% No Data Available Median Base Salary $175,000 Median Signing Bonus $30,000 53% Receiving Median Variable Bonus... View Details
  • November 2019
  • Article

When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects

By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details
Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis
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  • 04 Aug 2006
  • What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

efficiently reach any type of 'Long Tail' content." But even with increased ease of access, others pointed to added sources of scarcity. Soura Bhattacharyya commented, " there is no such thing [as a free lunch]. Scarcity of time on the part of the View Details
Keywords: by James Heskett
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their computers to... View Details
Keywords: by Susan Young
  • 04 May 2009
  • Research & Ideas

What’s Next for the Big Financial Brands

retail investor pain points is perfect for the recession. In one recent ad, a consumer says: "I've got a lot less cash and a lot more questions." The voiceover then invites the consumer to... View Details
Keywords: by John Quelch; Banking; Financial Services
  • 17 May 2016
  • First Look

May 17, 2016

expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and... View Details
Keywords: Sean Silverthorne
  • Web

Faculty & Advisors | MBA

all. Paul Clancy MBA, Columbia University; BS, Babson College Paul has worked in the biotech industry for the last twenty-three years and spent fourteen years in the consumer products industry. He served as the Chief Financial Officer for... View Details
  • 09 Jan 2024
  • In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

established experiments, engage with synthetic customers, and potentially uncover consumer insights for market research. A recurring theme that emerged was the prospect that, at least in the near future, successful outcomes would be... View Details
Keywords: by Rachel Layne; Information Technology
  • Research Summary

Overview

By: Kris Johnson Ferreira
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
  • Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

gaps, marginalizing caregivers who need to step back from the workforce. Leaders should reconsider how they search for talent and create more supportive conditions for these workers, says Joseph Fuller. 23 Oct 2024 Managing the Future of... View Details
  • Web

Hiring Organizations

Fierce Whiskers Distillery Fillip Fingo Africa FinTech Collective Fiserv Five Arrows Managers - Rothschild & Co Flyers Cocktail Co FoodCloud Forbright Bank Ford Motor Company ForgePoint Capital Forward Consumer Partners Founder Collective... View Details
  • January 2025
  • Technical Note

Get Cool: Air Conditioning Industry Background

By: Rosabeth Moss Kanter and Jacob A. Small
The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details
Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; Green Technology; United States; Asia
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  • Web

Placement - Doctoral

studies, are uniquely individualized. Factors like departmental fit, location preferences, dual career choices, and family needs shape these decisions. We celebrate when students secure a position that brings them joy! Students are supported throughout their job View Details
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

to accessing discounted products. We propose that deliberately increasing search frictions by placing obstacles to locating discounted items can improve online retailers’ margins and increase conversion. We demonstrate using a simple... View Details
Keywords: Dina Gerdeman