Consumer Safety - Publications - Faculty & Research

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

Web

Winners & Runners-Up | New Venture Competition

from the US/Europe to Latin America. The company provides a smartphone application that allows consumers to book, pay rate taxis with added convenience as well as transparency. SaferTaxi aims to bring greater efficiency and View Details

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

while the book was in process. Today, strong ethics are a central issue for business leaders, knowing consumers are drawn to companies that do the right thing while steering clear of businesses that break ethical boundaries, Nelson says.... View Details

Keywords: by Lane Lambert

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

(virtually) talked with more than 50 “resilient” businesses across a variety of countries and sectors. The results of this exploration show that managers are trying to ensure safety and maintain profitability with tremendous energy and... View Details

Keywords: by Sean Silverthorne

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details

Keywords: Sean Silverthorne

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

supplies in the 1980s. "As the rise and fall of De Beers exemplifies, while a diamond may be forever, power is not." But in recent years, competition from other diamond sellers has increased, providing customers with many more alternatives to DeBeers, plus many View Details

Keywords: by Jay Fitzgerald

23 Nov 2020
Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

potentially shuts out consumers and small businesses when they need debt relief the most. Another could be difficulty in accessing the court system itself as the pandemic worsened and most courts moved proceedings online as a public View Details

Keywords: by Rachel Layne

02 Aug 2022
Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details

Keywords: by Lane Lambert

25 Apr 2017
First Look

First Look at New Research, April 25

Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details

Keywords: Sean Silverthorne

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

thermostat business, and it was essential that Honeywell determine the best way to respond. In addition to selling thermostats, Nest had ambitious plans to facilitate connections between Nest and other companies, making it easier for View Details

Keywords: Dina Gerdeman

28 Jan 2016
Blog Post

Why Get an MBA?

Monitor Group, I moved on to Corporate Strategy at PepsiCo to pursue my interest in consumer goods. I loved the job. I worked with inspiring, intelligent people on big issues driving the company. The job also afforded me time to spend... View Details

10 Feb 2016
Blog Post

Combining an Interest in Music and Business

supposed to not have a day job? Should I actively avoid having a stable income and the safety of working for a large company? Coming from Perú, where the music industry is still in a very incipient stage, I grew up under the influence of... View Details

01 Jun 2023
News

From Big Pharma to Startup

diagnosis and treatment with genomic sequencing and machine learning to solve antibiotic resistance Nix—develops biosensors that analyze electrochemical biomarkers to deliver health and wellness data to consumers RapidSOS—securely links... View Details

Keywords: April White

Web

News - Research Computing Services

Effective February 11, all necessary compliance documentation, including Institutional Review Board (IRB) documentation, Data Use Agreements (DUA) and Data Safety (DAT) documentation, must be complete and approved before submitting a... View Details

22 Sep 2022
News

The Beauty Guide

be talking to you today if I hadn’t left marketing,” declares Freyre. The move to sales taught her about retailers, how consumers shop, and ultimately made her a better marketer and leader. “I tap into that diversity of experience every... View Details

Keywords: Maureen Harmon

Web

Charts & Statistics - Leadership

250 million to 281 million Influence: Medium-High 1900 s 19 Model T Plastic Safety razor Widespread use of steam engine, electricity, and openhearth furnace allows businesses to expand nationwide Influence: Medium 10 1910 s 19 First... View Details

November 2013 (Revised June 2014)
Case

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch and Margaret L. Rodriguez

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Consumer Products Industry

Citation

Educators

Purchase

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

responding more quickly and effectively to the pandemic than their government was, demonstrating the faith that consumers have in their brands and the companies that stand behind them. 86 percent of surveyed View Details

Keywords: by Jill Avery and Richard Edelman

Web

2022 Reunion Presentations - Alumni

technologies have dramatically changed consumer behavior and allowed many new entrants to challenge established firms. How should incumbents respond, and more broadly, what should be their roadmap for digital transformation? In this... View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details

Keywords: by Dina Gerdeman

Publications