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  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a variety of organizational settings. Individual Creativity in the Workplace... View Details
Keywords: Dina Gerdeman
  • 04 Dec 2018
  • First Look

New Research and Ideas, December 4, 2018

implications for the assets that enable value creation. The framework for value creation and capture in bilateral start-up-incumbent collaborations extends to start-up-incumbent collaborations in a platform and ecosystem context where there are fruitful future View Details
Keywords: Dina Gerdeman
  • Research Summary

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

Researchers debate the role of installed base, platform quality and consumer expectations in driving the success of platforms. We analyze these three factors in a dynamic model where a new entrant with superior quality competes with an incumbent platform, and... View Details

  • 02 Aug 2004
  • Research & Ideas

Health Care Research and Prospects

As is clear to anyone who pays medical insurance premiums or has undergone any kind of medical procedure, the business of health care is an expensive one. The technology is expensive. The research is expensive. The services are expensive.... View Details
Keywords: by Wendy Guild Swearingen; Health
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

challenging, is achievable. Take HBS colleague Benjamin G. Edelman, an expert in online markets whose research focuses on consumer protection related to online businesses. “My View Details
Keywords: by Carmen Nobel; Education
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

functional form of the underlying model that best represents the data. Thus researchers could use such methods to explore novel and robust patterns in data, allowing the researcher to engage in inductive or... View Details
Keywords: Dina Gerdeman
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

August 2018 Negotiation and Conflict Management Research Raiffa Transformed the Field of Negotiation—and Me By: Bazerman, Max Abstract—Howard Raiffa was a role model, friend, and inspiration. He transformed the field of negotiation, and... View Details
Keywords: by Sean Silverthorne
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

of products and sell each product infrequently. At the same time, consumer browsing information is typically tracked by online retailers and is much more abundant than purchase data. We propose a demand model that caters to this type of... View Details
Keywords: Dina Gerdeman
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes... View Details
Keywords: Dina Gerdeman
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions... View Details
Keywords: Dina Gerdeman
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton... View Details
Keywords: by Sean Silverthorne
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

process culminated in competitive and consumer differentiation that ushered in innovation reinvestment and a period of substantive and sustained demand growth for mechanical watches. This paper contributes to View Details
Keywords: Dina Gerdeman
  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

companies, the companies that hire them, the types of problems that economists are currently working on, and the areas of academic research that have emerged in relation to these problems. Download working paper:... View Details
Keywords: Dina Gerdeman
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America; Italy
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  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

scant direct empirical research on how human interaction patterns change as a result of these architectural changes. In two intervention-based field studies of corporate headquarters transitioning to more open office spaces, we... View Details
Keywords: Dina Gerdeman
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

the body of empirical research on entrepreneurial resource mobilization has grown, the literature has become increasingly fragmented. We review the literature on entrepreneurs’ mobilization of resources, spanning human, social, financial,... View Details
Keywords: Dina Gerdeman
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and... View Details
Keywords: Dina Gerdeman
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

application, based upon data from multiple APM systems. The research was conducted in collaboration with a European automotive company, using two months of live application data. We show that our model detects abnormal system behavior... View Details
Keywords: Dina Gerdeman
  • June 2010 (Revised July 2011)
  • Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
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  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

future research on the joint pursuit of financial and social goals in organizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55763 forthcoming Organization Science Coupling Labor Codes of Conduct and Supplier... View Details
Keywords: Dina Gerdeman

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