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- Faculty Publications (459)
- 01 Dec 2011
- News
Faculty Research Online
efficient health care to millions of Americans. In this video interview, Professor Regina Herzlinger argues that consumers should have more say over their own care. See http://hbswk.hbs.edu/item/6730.html. View Details
- 01 Mar 2010
- News
Faculty Research Online
consumers prefer single songs over music “bundles.” The result? It is time for the industry to rethink its products and prices, writes Associate Professor Anita Elberse. See http://hbswk.hbs.edu/item/6312.html. India Transformed? Insights... View Details
- Fast Answer
HBS Alumni Research Tips: Finding Company News & Industry Research
How can alumni search for company or industry news and research? ABI/ProQuest is a best-in-class source for company and industry news, including industry research reports. Company news: 1. Click “Advanced Search” in the... View Details
- 19 May 2022
- News
Cratering Markets Blowing a Bigger Hole in Consumer Psychology
- Web
Leadership - Faculty & Research
can spark, organize, and/or guide action to bring about change at the societal level. Leadership Initiative The Leadership Initiative undertakes cutting-edge research and course development projects about leadership and leadership... View Details
- Fall 2012
- Article
Marketing and Public Policy: Transformative Research in Developing Markets
By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal following from fans, but also... View Details
- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html. Professional Networks in China and... View Details
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
paper we draw on the recent literature to highlight areas in which history has played a particularly prominent role in improving our understanding of growth dynamics. Research at the intersection of historical data, theory, and empirics... View Details
Keywords: Dina Gerdeman
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think purchasing a plane ticket straight from... View Details
- Web
Finance - Faculty & Research
code that should allow other researchers to use remote sensing for yield estimation and program evaluation. June, 2025 Article Social Security and Trends in Wealth Inequality By: Sylvain Catherine, Max Miller and Natasha Sarin Recent... View Details
- November 2020
- Case
Axis My India
By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
- 07 Apr 2022
- Research & Ideas
Giving Back: Consumers Care More About How Companies Donate Than How Much
seems like a sizable portion of the firm’s earnings. In fact, consumers favor brands that seem to be giving a larger cut of their profits, even if the total dollar amount is lower compared to brands that give a smaller proportion of... View Details
Keywords: by Pamela Reynolds
Moving Forward: The Future of Consumer Credit and Mortgage Finance
The recent collapse of the mortgage market revealed fractures in the credit... View Details
- August 2014
- Technical Note
Conjoint Analysis: A Do it Yourself Guide
By: Elie Ofek and Olivier Toubia
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details
- 2011
- Book
Moving Forward: The Future of Consumer Credit and Mortgage Finance
By: Nicolas P. Retsinas and Eric Belsky
The recent collapse of the mortgage market revealed fractures in the credit market that have deep roots in the system's structure, conduct, and regulation. The time has come for a clear-eyed assessment of what happened and how the system should be strengthened and... View Details
- Web
Strategy - Faculty & Research
[Research Summary]: Framing is critical for leaders who must build support for strategic renewal. While research has concentrated on renewal that replaces one set of capabilities with another, we explore a distinctive challenge: how... View Details
- Web
Buy Now, Pay Later: Credit in a Consumer Society
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 01 Dec 2005
- News
Faculty Research Online
study of smart practices by social and business organizations in Iberoamerica, based on research by Professor James Austin, senior researcher Ezequiel Reficco, and Universidad de los Andes professor Roberto... View Details
- 01 Dec 2010
- News
Faculty Research Online
recent Mindful Leadership conference taught with a Buddhist meditation master. See http://hbswk.hbs.edu/item/6482.html. The Consumer Appeal of Underdog Branding Research by Assistant Professor Anat Keinan... View Details