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    • All HBS Web  (1,167)
      • Faculty Publications  (110)

      Consumer Products, EnergyRemove Consumer Products, Energy →

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      • March 1996
      • Case

      New Product Development at Canon: The Contact Sensor Project

      By: Joseph L. Bower and Michael Partington
      Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details
      Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry
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      Bower, Joseph L., and Michael Partington. "New Product Development at Canon: The Contact Sensor Project." Harvard Business School Case 396-247, March 1996.
      • December 1994 (Revised March 1996)
      • Case

      Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry

      By: Nancy F. Koehn and Rebecca Voorheis
      Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details
      Keywords: Product Marketing; Market Design; Industry Structures; Public Ownership; Problems and Challenges; Opportunities; Food and Beverage Industry; Pharmaceutical Industry; United States
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      Koehn, Nancy F., and Rebecca Voorheis. "Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry." Harvard Business School Case 795-043, December 1994. (Revised March 1996.)
      • June 1994
      • Background Note

      Scope and Challenge of Business-to-Business Marketing

      By: V. Kasturi Rangan
      Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details
      Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology
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      Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
      • April 1994 (Revised January 1995)
      • Case

      StarKist (A)

      By: Richard H.K. Vietor and Forest L. Reinhardt
      Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly concerned about tuna fishing practices that killed dolphins. StarKist was the... View Details
      Keywords: Business Subsidiaries; Decision Choices and Conditions; Laws and Statutes; Management Teams; Brands and Branding; Environmental Sustainability; Competition; Mexico; United States
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      Vietor, Richard H.K., and Forest L. Reinhardt. "StarKist (A)." Harvard Business School Case 794-128, April 1994. (Revised January 1995.)
      • May 1992 (Revised May 1996)
      • Teaching Note

      AT&T Consumer Products, Teaching Note

      By: Joseph L. Badaracco Jr.
      Teaching Note for (9-392-108). View Details
      Keywords: Asia; Mexico
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      Badaracco, Joseph L., Jr. "AT&T Consumer Products, Teaching Note." Harvard Business School Teaching Note 392-154, May 1992. (Revised May 1996.)
      • Research Summary

      Energy, IT, real estate, and sustainability

      By: Rebecca M. Henderson

      Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

      • Teaching Interest

      MBA Elective Curriculum-- Competing Through Business Models

      By: Ramon Casadesus-Masanell

      The  words  “business  model”  are  inescapable  in  our  daily  fare of  business  news.  These  two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

      Keywords: Business Model; Strategy; Competitive Strategy
      • Teaching Interest

      Overview

      By: Geoffrey G. Jones
      I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details
      Keywords: Business History; Government And Business; International Business; Globalization; History; Government and Politics; Entrepreneurship; Ethics; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
      • Research Summary

      Overview

      By: Jorge Tamayo
      Professor Tamayo’s research focuses on theoretical modeling and structural estimation of firm decision-making and productivity.

      Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
      Keywords: Industrial Organization, Industrial Development; Management Practices and Processes; Management Skills; Management Style; Energy Generation; Performance Efficiency; Market Design; Crime and Corruption; Energy Industry; Energy Industry
      • Research Summary

      Overview

      By: Geoffrey G. Jones
      Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details
      Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
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