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- Faculty Publications (37)
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- All HBS Web (148)
- Faculty Publications (37)
- 05 Nov 2013
- First Look
First Look: November 5
http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the... View Details
Keywords: Sean Silverthorne
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout price actually is.... View Details
- 01 Apr 2000
- News
Getting the Message
advertising industry. Many questions were raised recently, for instance, when DoubleClick purchased Abacus, a mailing list data company, and consumers began to feel an Orwellian dis-ease. Self-regulation within the industry seems to be... View Details
Keywords: Susan Young
- 01 Dec 2020
- News
A New Approach to Contact Tracing
IDs, timestamps the occurrence, and logs the length of the encounter. Because it employs Bluetooth rather than GPS, the app doesn’t track users’ location. This helped address some, though not all, privacy concerns. In the event an app... View Details
- Web
The Art of American Advertising: 1865 - 1910
cultural landscape after the Civil War. By the 1860s, the railroad industry had created a national network for the manufacture and distribution of industrial and consumer goods and, with it, the need for eye-catching, widespread... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
IT systems that handle a good chunk of the work, Quelch says. Yet consumer trust when it comes to data privacy is not always a given, and consumers want to have a say. Some... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
consumer demand. Presented with two consumers—one with an annual income of $50,000 and one with an annual income of $120,000—and laptops of different price points, GPT-3.5 drew a reasonable demand curve. They then used GPT-3.5 to predict... View Details
Keywords: April White
- Profile
Blake Landro
dates. In effect, Nenlu sells privacy and community; not just tea.” Today, Blake seeks opportunities for combining his creative side – as an actor and performer --with his analytical skills. “Helping direct the HBS Show is interesting... View Details
- Web
A Marketing Revolution - The Art of American Advertising
for consumer goods.” James D. Norris, Advertising and the Transformation of American Society , 1865—1920, 1990 52 Advertising reached consumers through wholesalers and retailers as well as traveling salesmen... View Details
- 24 Jun 2019
- Blog Post
Chloe Ho, MBA 2019: Data-Driven and In Demand
on Netflix to personalized healthcare.” As for kicking off her new career post HBS, Ho is excited to be a part of the booming AI revolution that provides not only innumerable consumer benefits, competitive advantage, and efficiency gains... View Details
Keywords: Technology
- 24 Jul 2019
- Blog Post
Data-Driven and in Demand
on Netflix to personalized healthcare.” As for kicking off her new career post HBS, Ho is excited to be a part of the booming AI revolution that provides not only innumerable consumer benefits, competitive advantage, and efficiency gains... View Details
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
issue for only a tiny fraction of the population of potential Apple customers.” As Guy put it, “I think consumers assume a certain level of security will be in the product--probably no better or worse than other products in the class.”... View Details
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details
Keywords: Judith Ross
- Web
Bibliography - The Art of American Advertising
resource (Google login required) Friedman, Walter. Birth of a Salesman: The Transformation of Selling in America . Cambridge: Harvard University Press, 2004. Garvey, Eleanor. The Adman in the Parlour: Magazines and the Gendering of View Details
- 01 Mar 2019
- News
INK: The Lessons of Blitzscaling
difficult: Google is the clear leader, at least in the English-speaking world, and being second just isn’t that interesting. This is not to say there couldn’t still be a decent business. DuckDuckGo is a search engine that emphasizes View Details
Keywords: Jen McFarland Flint
- Web
Research Links - The Art of American Advertising
has a remarkably rich and diversified collection of trade catalogs covering a wide array of subject areas, including agriculture, textile manufacturing, hardware and machine tools, railroads, automobiles, aviation, consumer products,... View Details
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
people are chronically disappointed and frustrated by their experiences as consumers and employees. We no longer trust large organizations to serve our needs. On every level, we are experiencing a divisive "us vs. them"... View Details
Keywords: by Martha Lagace
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
creation, production, delivery and use of the Web, as well as toward a service delivery infrastructure. Panelist Katie Burke (HBS MBA '95) noted Web-based e-mail as a good example of how and why software is turning into a service. Web-based e-mail has become extremely... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume that it's going to be used against them. When UPC scanners... View Details
- Web
Trade Catalogs - The Art of American Advertising
smaller manufacturers that produced passenger doors and ticket punches. The beginnings of a national market, including the rapid rise of department stores and mail order catalog retailers, had tremendous effect on the life of the home View Details