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  • November 2024
  • Article

Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge

By: Alberto Cavallo and Oleksiy Kryvtsov
We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details
Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning
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  • Article

Unhealthy Consumerism: The Challenge of Trading Off Price and Quality in Healthcare

By: Kate Barasz and Peter A. Ubel
Over the last decade, healthcare in many parts of the world has shifted toward a more patient-centric, consumeristic model, marked by an emphasis on choice and a proliferation of typical consumer-facing information (e.g., price and quality data). However, while the... View Details
Keywords: Medical Decision-making; Choice; Health Care and Treatment; Quality; Price; Consumer Behavior; Decision Making
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  • March–April 2023
  • Article

Pricing for Heterogeneous Products: Analytics for Ticket Reselling

By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis
Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in... View Details
Keywords: Price; Demand and Consumers; AI and Machine Learning; Investment Return; Entertainment and Recreation Industry; Sports Industry
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  • 05 Aug 2002
  • Research & Ideas

Are Consumers the Cure for Broken Health Insurance?

patient-protection legislation promising to set off a round of expensive lawsuits, and costly genomic technologies on the horizon, the price of insurance is almost certain to continue its upward spiral in the years ahead. And what do... View Details
Keywords: by Regina E. Herzlinger
  • 1998
  • Journal Article

Ford's Model-T: Pricing over the Product Life Cycle

By: Ramon Casadesus-Masanell
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
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  • 11 Sep 2019
  • Research & Ideas

Germany May Have the Answer for Reducing Drug Prices

cover 90 percent of patients, jointly negotiate drug prices with manufacturers. In America's more fragmented and secretive system, pharmacy benefit managers act as mediators during many price negotiations.... View Details
Keywords: by Danielle Kost; Health
  • July 2008 (Revised May 2009)
  • Case

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of... View Details
Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Marketing Strategy; Mathematical Methods; Product Launch; Sports; Sports Industry; Massachusetts
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  • 29 Jun 2022
  • News

As Prices Skyrocket, Coupons Are Harder to Find Than Ever

  • 10 Nov 2021
  • News

How the Pandemic has Affected the Economy, From Empty Shelves to Higher Prices

  • Research Summary

Price as a Stimulus to Think: The Case for Willful Overpricing

Consumers aware of a new benefit will often experience uncertainty about its personal relevance or usage value. This paper shows that the decision to deliberate further to resolve this uncertainty and reach a polarized judgment of personal relevance critically depends... View Details
  • 01 Sep 2015
  • News

StubHub gets snubbed after publishing full prices

  • 01 Sep 2018
  • News

3-Minute Briefing: Rob Price (MBA 1997)

this feeling than it used to be, because one of the byproducts of technology is an epidemic of passive numbness. I think our experience begs a question for other brands and concepts: How do you create a counterpoint to the dull hum of the rest of View Details
Keywords: Jen McFarland Flint; Educational Services
  • 23 Apr 2021
  • News

Expect high product prices amid pandemic, trade disruptions

  • July 2010
  • Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
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  • 16 Sep 2015
  • News

Rethink pricing to create shared—and expanded—value

revenue and increased consumer satisfaction and loyalty. First, focus on relationships rather than transactions (see customers as “people, not wallets”). Be proactive by setting prices that benefit both the... View Details
  • 01 Jun 2018
  • News

The Evolution of Modern Pricing Models

models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and suddenly you can know the price of... View Details
  • 01 Dec 2015
  • News

Faculty Q&A: The Price Is Right

What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and... View Details
Keywords: Julia Hanna
  • 23 Mar 2015
  • Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

restaurant versus on Grubhub.com, or paying cash versus using a credit card. In many cases, consumers pay the same price for a given product or service, whether buying it directly from its source or through... View Details
Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation
  • November 2020 (Revised September 2021)
  • Case

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez
Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of... View Details
Keywords: Printing; Ink; Subscription Model; Customers; Information Infrastructure; Service Delivery; Business Model; Disruption; Growth and Development Strategy
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  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner