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- All HBS Web (265)
- Faculty Publications (66)
Show Results For
- All HBS Web (265)
- Faculty Publications (66)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
marketers are feeling pressure to show ROI.” Still, since those first Facebook ads were posted in 2004, social media has proven itself a valuable tool for helping companies create consumer perceptions about... View Details
- Web
Topics - HBS Working Knowledge
Complexity (3) Conflict Management (4) Conflict and Resolution (13) Conflict of Interests (1) Construction (1) Consumer Behavior (173) Contracts (7) Cooperation (3) Cooperative Ownership (1) Copyright (2) Core Relationships (1) Corporate... View Details
- Web
Business & Environment - Faculty & Research
behavior. Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases purchases of... View Details
Publications
2000-2005 Selected
Chiu, C-y, Morris, M.W., Hong, Y-y, & Menon, T. (2000). Motivated cultural cognition: The impact of implicit cultural theories on dispositional attribution varies as a function of Need for Closure.... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
consumers in the dining area. On average, restaurants spend 30 percent of their revenue on labor. With increasing focus on fair wages and legislated wage increases, restaurants may easily exceed that average. Moreover, restaurants spend... View Details
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
Reminders of Future Busyness Encourage Consumers to Buy Time By: Whillans, A.V., Elizabeth W. Dunn, and Michael I. Norton Abstract—Spending money on time-saving purchases improves happiness. Yet, people often fail to spend their money in... View Details
Keywords: Sean Silverthorne
- Web
Leadership - Faculty & Research
focused on growing the company and improving the perception of its value by the capital markets. He and his senior leadership team have made inroads to this end, including adjusting the company’s portfolio mix to higher-margin businesses... View Details
- 13 Aug 2012
- Research & Ideas
When Good Incentives Lead to Bad Decisions
loan officers were more judicious about issuing loans when their bonus incentives were tied to whether the loans performed well. More surprisingly, they found that incentives actually have the power to distort loan officers' perceptions... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
tended to expect features that were distinctly different or new," Ofek says. "With a name continuation, they just expected improved performance on existing features." “The perception is that if it's a brand name... View Details
Keywords: by Carmen Nobel
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
the election don’t do it following TV debates. "We find that debates don’t have any effect on any group of voters." “There’s this perception that debates are this great democratic tool, where voters can find out what candidates... View Details
Keywords: by Danielle Kost
- 23 Sep 2008
- First Look
First Look: September 23, 2008
integrates converging work documenting the centrality of these dimensions in interpersonal as well as intergroup perception. Structural origins of warmth and competence perceptions result from competitors judged as not warm, and allies... View Details
Keywords: Martha Lagace
- 29 Oct 2012
- Research & Ideas
Are You Paying a Tip--or a Bribe?
about and weighs the past and future. In some places, tips are provided not so much to reward good service but to encourage good service in the future—a perception that brings the tip closer to the purpose of a bribe, which is also... View Details
Keywords: by Dina Gerdeman
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
pandemic. An increase in risk perception makes consumers more willing to pay for safety features, which, in turn, provides producers greater incentives to develop and commercialize technologies that address... View Details
Keywords: by Hong Luo and Alberto Galasso
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
includes analytics scholars interested in healthcare and healthcare practitioners interested in analytics. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55291 forthcoming Accounting Review Who Consumes Firm... View Details
Keywords: Dina Gerdeman
- Web
Advisory Board - Entrepreneurship
and marketplaces, including both advertising-supported and fee-based services. Today, CNET Networks' online properties attract more than 66 million Web users each month ranging form C-level executives and IT professionals to technology or View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
overcome decades of TV footage of soldiers and tanks that linger in the mind. To Harvard Business School marketing professor Elie Ofek, it’s more proof that influencing long-held perceptions about a region requires more strategic... View Details
- 06 Dec 2016
- First Look
December 6, 2016
importance to the American economic past and prompt enduring questions about the relationship of market freedom to human freedom. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51947 forthcoming Journal of Consumer... View Details
Keywords: Sean Silverthorne
- 11 Sep 2012
- First Look
First Look: September 11
decreases the compassion that individuals express to others in need, that this effect is mediated by dampened feelings of empathy and heightened perceptions of unprofessionalism, and that it is circumscribed to bad news that has economic... View Details
Keywords: Sean Silverthorne
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
Abstract—As trust in government reaches historic lows, frustration with government performance approaches record highs. We propose that peoples’ perceptions of government and their levels of engagement with it can be reshaped and enhanced... View Details
Keywords: Dina Gerdeman
- 31 May 2004
- Research & Ideas
How Team Leaders Show Support–or Not
leader. This led us to delve more deeply into the different types of leader behaviors that appeared, and to look at how those specific behaviors influenced people's perceptions of leader support and, ultimately, their creativity. Q: You... View Details
Keywords: by Martha Lagace