Consumer Packaged Goods (CPG) - Publications - Faculty & Research

16 Jun 2009
First Look

First Look: June 16

it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing—when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge,... View Details

Keywords: Martha Lagace

24 Oct 2017
Research & Ideas

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

Credit: malerapaso For as much as American politicians and their constituents complain about taxes, the truth is that tax reform packages to address those complaints are rare—the last major reform of the tax code was passed in 1986 under... View Details

Keywords: by Sean Silverthorne

13 May 2014
First Look

First Look: May 13

such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a... View Details

Keywords: Sean Silverthorne

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

pharmacists did, their cut-rate prices on popular brand-name packaged goods posed a major threat to mom-and-pop businesses like Gleason’s. So she and other traditional retailers began arguing that pineboards... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

04 Jan 2012
First Look

First Look: January 4

market based on free riding produce high-quality products? Third, from a public policy perspective, does the mandatory sharing of enhancements raise or lower consumer surplus and industry profits? We develop a two-sided model of... View Details

Keywords: Carmen Nobel

06 Sep 2016
First Look

September 6, 2016

through these questions, you’ll know that you’ve approached the problem in the right way—not just as a good manager but as a thoughtful human being. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51554 September 2016... View Details

Keywords: Carmen Nobel

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

plan’s rationale, noting that climate-change efforts had cost Unilever $200 million in 2011 and predicting a political crisis if something was not done about inequitable growth. “Total profits of the consumer View Details

Keywords: by Martha Lagace

16 Aug 2016
First Look

August 16, 2016

U.S. market? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516117-PDF-ENG Harvard Business School Case 216-039 Supply Chain Finance at Procter & Gamble In April 2013, Procter & Gamble (P&G), the world’s largest View Details

Keywords: Sean Silverthorne

15 May 2018
First Look

New Research and Ideas, May 15, 2018

purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the International Comparisons Program (ICP) in... View Details

Keywords: Dina Gerdeman

28 Oct 2008
First Look

First Look: October 28, 2008

Forest L. Reinhardt, and Vishal Vasishth Publication:Journal of Economics & Management Strategy (forthcoming) Abstract To shed light on individuals' willingness to pay for "green" goods (i.e., View Details

Keywords: Martha Lagace

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

privately managed highway networks, its business largely depended on good relationships with the communities surrounding the new highway layout. Thus, community goodwill became a crucial "operating license" for the company. In... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

30 May 2000
Research & Ideas

Market Makers Bid for Success

must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer View Details

Keywords: by Staff; Web Services; Technology

Publications