Filter Results:
(203)
Show Results For
- All HBS Web
(203)
- People (1)
- News (58)
- Research (120)
- Multimedia (2)
- Faculty Publications (65)
Show Results For
- All HBS Web
(203)
- People (1)
- News (58)
- Research (120)
- Multimedia (2)
- Faculty Publications (65)
- Web
Winners & Runners-Up | New Venture Competition
chain, linking consumers with producers affordably and flexibly. Accio Alex Zannos (MBA 2025) Sara Ballantyne (MS/MBA 2025) Business Track Crowd Favorite Streamline and automates the hardware manufacturing process. Social Enterprise... View Details
- Web
National Markets - The Art of American Advertising
consumers . They bought and used mass-produced goods as participants in a national market.” 3 A block of soap previously made at home or bought in bulk at the general store now materialized before the... View Details
- 20 Jan 2023
- News
Free Spirits
made available on draft. “That’s not really been done,” he says, but it would be an ideal way to get it in front of new customers. “We’ve seen some people start with a Liberté, never having had a Stella before. It’s a good example of what... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
the last major consumer packaged goods advertiser to stay with a 15 percent fee, is moving in this new direction. It is sometimes a pragmatic pathway to managing risk,... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
Industrial firms have traditionally had closer sales-marketing ties than consumer goods companies, especially consumer packaged View Details
Keywords: by Benson Shapiro
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
and limit ‘globalization’ to commercial terms To me, ‘globalization’ means increasing knowledge of how other people in the world live and think.” Doug Kinsey set forth a view shared more or less by many discussants when he said, “Sure, we’ve benefitted from... View Details
- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details
Keywords: Margie Kelley
- Profile
Rocio Parra
Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged... View Details
Keywords: Retail
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our View Details
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
sustained growth while pursuing a strong export orientation provided the empirical backdrop for this approach. Government policy to achieve export-led growth is then essentially about findings ways to increase the ability to sell domestically produced View Details
Keywords: by Christian Ketels
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Profile
Taylor Wiegele
worked at Clorox where he collaborated with designers on packaging development and retail displays. "I really loved how you could manipulate materials and turn them into beautiful things you would want to buy," Taylor says.... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date... View Details
- 02 Feb 2016
- Blog Post
A Summer Internship in General Management
summer at a consumer packaged goods company that makes some of the country’s most well-known brands, I learned how to approach a problem from a marketing perspective. I feel... View Details
Keywords: Consumer Products / Retail
- 15 Dec 2015
- Blog Post
One MBA's Path to Boston Consulting Group
people. Lastly, I wanted to build out my consumer packaged goods knowledge that I began building while working at PepsiCo. Consulting felt like the right match but the question... View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great... View Details
- Profile
Sebastien D'Incau
hoping to conquer the West in the next years. But Google was the search provider truly engaged in Western business practices." After completing his RC year, Sebastien will spend his summer with Boston Consulting Group in Toronto, focusing his consulting on View Details
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
Gotham Greens has an ongoing sustainable packaging team that stays abreast of new technologies as they emerge, continually searching for more sustainable options. Puri believes that a lack of suitable eco-packaging alternatives that... View Details
Keywords: by Ranjay Gulati
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
package delivery. The American consumer has rising expectations about the speed and quality of package delivery. So what we’re working toward is a 7-day, 364-days-of-the-year... View Details
Keywords: Julia Hanna