Filter Results:
(1,925)
Show Results For
- All HBS Web
(1,925)
- People (7)
- News (513)
- Research (1,170)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
Show Results For
- All HBS Web
(1,925)
- People (7)
- News (513)
- Research (1,170)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
- March 2022
- Article
When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
- Fall 2024
- Article
The Problem of Good Conduct Among Financial Advisers
By: Mark Egan, Gregor Matvos and Amit Seru
Households in the United States often rely on financial advisers for investment and savings decisions, yet there is a widespread perception that many advisers are dishonest. This distrust is not unwarranted: approximately one in fifteen advisers has a history of... View Details
Egan, Mark, Gregor Matvos, and Amit Seru. "The Problem of Good Conduct Among Financial Advisers." Journal of Economic Perspectives 38, no. 4 (Fall 2024): 193–210.
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
private treatment that they and their families can afford. In poor countries, consumers are best advised to keep their own medical records since nothing approaching an electronic record-keeping system is available. As a result, enormous... View Details
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
percent or less for bad service. That was the expectation up until COVID.” However, “post-COVID,” as businesses came back from pandemic-induced lockdowns, consumer behavior shifted. “Consumers started to realize the value of waitstaff... View Details
Keywords: by Anna Lamb, Harvard Gazette
- 11 Jun 2018
- Blog Post
Reimagining Fashion For The Good Of All
Zalando is a fairly unknown brand in the U.S., but the leading online fashion platform in Europe. Growing at a yearly rate of +20%, it was founded 10 years ago and it currently has more than 15,000 employees and is present in 15 different markets. After having... View Details
Keywords: Consumer Products / Retail
- January 2018
- Case
OldTown Berhad
By: Benjamin C. Esty and Greg Saldutte
In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares, and... View Details
Keywords: Mergers ＆ Acquisitions; Discounted Cash Flow (DCF); Malaysia; Coffee; Consumer Packaged Goods (CPG); Free Cash Flow (FCF); Multiples; Bidding Premia; Netherlands; Tender Offer; Mergers and Acquisitions; Valuation; Value Creation; Food; Investment Return; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Malaysia; Netherlands; Singapore; Asia
Esty, Benjamin C., and Greg Saldutte. "OldTown Berhad." Harvard Business School Case 218-058, January 2018.
- September 2010
- Case
Aaron's: Household Goods for the U.S. Base of the Pyramid
By: Michael Chu and Charles Augustus Smithgall IV
With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the U.S. base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955,... View Details
Keywords: Fairness; For-Profit Firms; Renting or Rental; Financial Crisis; Demand and Consumers; Social Enterprise; Income; Goods and Commodities; Competitive Strategy; Growth and Development Strategy; Consumer Products Industry; United States
Chu, Michael, and Charles Augustus Smithgall IV. "Aaron's: Household Goods for the U.S. Base of the Pyramid." Harvard Business School Case 311-047, September 2010.
- 07 Jul 2021
- Book
Good News for Disgraced Companies: You Can Regain Trust
new book The Power of Trust: How Companies Build It, Lose It, Regain It, Sucher and her coauthor, HBS research associate Shalene Gupta, highlight those social media examples along with a global list of companies that have either successfully earned the trust of View Details
Keywords: by Lane Lambert
- January 2021
- Supplement
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail; Retail Analytics; Retailing Industry; Data; Data Sharing; Ecommerce; Assortment Optimization; Assortment Planning; Analytics and Data Science; Retention; Consumer Products Industry; Consumer Products Industry; United States
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
think of the role of advertising as providing primes that are psychological in nature as a means of persuasion, you can take something that exists in society—a consumer preference for fair skin—and leverage it for View Details
- Research Summary
Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks
Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details
- July 2022
- Supplement
Solution for E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Analytics and Data Science; Analysis; Sales; Goods and Commodities; Consumer Products Industry; Consumer Products Industry; United States
- January 2021 (Revised March 2021)
- Supplement
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Analytics and Data Science; Analysis; Sales; Goods and Commodities; Consumer Products Industry; Consumer Products Industry; United States
- 2022
- Working Paper
Many Markets Make Good Neighbors: Multimarket Contact and Deposit Banking
By: John William Hatfield and Jonathan Wallen
We investigate the relationship between the interest rates offered to consumers in a deposit banking market and the contact that banks in that market have with each other in other markets.
We show, in a simple theoretical model, that such overlapping relationships... View Details
Keywords: Antitrust; Deposit Banking; Market Power; Multimarket Contact; Banks and Banking; Markets; Competition
Hatfield, John William, and Jonathan Wallen. "Many Markets Make Good Neighbors: Multimarket Contact and Deposit Banking." Working Paper, January 2022.
- January 2018
- Supplement
OldTown Berhad
By: Benjamin C. Esty and Greg Saldutte
In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares and... View Details
Keywords: Mergers ＆ Acquisitions; Discounted Cash Flow (DCF); Malaysia; Coffee; Consumer Packaged Goods (CPG); Free Cash Flow (FCF); Multiples; Bidding Premia; Netherlands; Tender Offer; Mergers and Acquisitions; Valuation; Value Creation; Food; Investment Return; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Malaysia; Netherlands; Singapore; Asia
- 2019
- Book
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
By: Shoshana Zuboff
In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details
Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation
Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019.
- 07 Apr 2022
- Research & Ideas
Giving Back: Consumers Care More About How Companies Donate Than How Much
Companies donate billions of dollars every year, hoping their generosity will not only help important causes, but also attract socially conscious consumers to their brands. What companies might not realize is that people focus less on the... View Details
Keywords: by Pamela Reynolds
- July 2009
- Article
Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect
By: C. K. Morewedge, L. L. Shu, D. T. Gilbert and T. D. Wilson
People typically demand more to relinquish the goods they own than they would be willing to pay to acquire those goods if they didn't already own them (the endowment effect). The standard economic explanation of this phenomenon is that people expect the pain of... View Details
Morewedge, C. K., L. L. Shu, D. T. Gilbert, and T. D. Wilson. "Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect." Journal of Experimental Social Psychology 45, no. 4 (July 2009): 947–951.
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
satisfied, invested in, and committed to their relationships than couples who don't bother with them, according to an April article in the Journal of the Association for Consumer Research, Rituals and Nuptials: The Emotional and... View Details
Keywords: by Dina Gerdeman
- 07 Jan 2002
- What Do You Think?
Did Consumer Behavior Tracking Come of Age on September 11?
age and with it comes a price: privacy. If monitoring is a good way to provide security, so be it." Have we become so accustomed, however gradually, to the idea of oversight that surveillance in the name of transparency is a mere... View Details
Keywords: by James Heskett