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  • 01 Sep 2018
  • News

Ask the Expert: Delivering the Goods

Tapon (MBA 1997) REISNER: More than email itself, what really had an impact was the loss of first-class mail to electronic bill paying, starting in 2008. But the point is a good one, and 3D printing is likely to cause substantial change... View Details
Keywords: Jen McFarland Flint
  • Fall 2024
  • Article

The Problem of Good Conduct Among Financial Advisers

By: Mark Egan, Gregor Matvos and Amit Seru
Households in the United States often rely on financial advisers for investment and savings decisions, yet there is a widespread perception that many advisers are dishonest. This distrust is not unwarranted: approximately one in fifteen advisers has a history of... View Details
Keywords: Personal Finance; Behavioral Finance; Trust; Financial Services Industry
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  • 10 Jan 2024
  • Research & Ideas

Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

percent or less for bad service. That was the expectation up until COVID.” However, “post-COVID,” as businesses came back from pandemic-induced lockdowns, consumer behavior shifted. “Consumers started to realize the value of waitstaff... View Details
Keywords: by Anna Lamb, Harvard Gazette
  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

private treatment that they and their families can afford. In poor countries, consumers are best advised to keep their own medical records since nothing approaching an electronic record-keeping system is available. As a result, enormous... View Details
Keywords: by John A. Quelch; Health
  • 11 Jun 2018
  • Blog Post

Reimagining Fashion For The Good Of All

Zalando is a fairly unknown brand in the U.S., but the leading online fashion platform in Europe. Growing at a yearly rate of +20%, it was founded 10 years ago and it currently has more than 15,000 employees and is present in 15 different markets. After having... View Details
Keywords: Consumer Products / Retail
  • January 2018
  • Case

OldTown Berhad

By: Benjamin C. Esty and Greg Saldutte
In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares, and... View Details
Keywords: Mergers ＆ Acquisitions; Discounted Cash Flow (DCF); Malaysia; Coffee; Consumer Packaged Goods (CPG); Free Cash Flow (FCF); Multiples; Bidding Premia; Netherlands; Tender Offer; Mergers and Acquisitions; Valuation; Value Creation; Food; Investment Return; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Malaysia; Netherlands; Singapore; Asia
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  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

think of the role of advertising as providing primes that are psychological in nature as a means of persuasion, you can take something that exists in society—a consumer preference for fair skin—and leverage it for View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 07 Jul 2021
  • Book

Good News for Disgraced Companies: You Can Regain Trust

new book The Power of Trust: How Companies Build It, Lose It, Regain It, Sucher and her coauthor, HBS research associate Shalene Gupta, highlight those social media examples along with a global list of companies that have either successfully earned the trust of View Details
Keywords: by Lane Lambert
  • January 2021
  • Supplement

E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail; Retail Analytics; Retailing Industry; Data; Data Sharing; Ecommerce; Assortment Optimization; Assortment Planning; Analytics and Data Science; Retention; Consumer Products Industry; Consumer Products Industry; United States
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  • September 2010
  • Case

Aaron's: Household Goods for the U.S. Base of the Pyramid

By: Michael Chu and Charles Augustus Smithgall IV
With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the U.S. base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955,... View Details
Keywords: Fairness; For-Profit Firms; Renting or Rental; Financial Crisis; Demand and Consumers; Social Enterprise; Income; Goods and Commodities; Competitive Strategy; Growth and Development Strategy; Consumer Products Industry; United States
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  • 2022
  • Working Paper

Many Markets Make Good Neighbors: Multimarket Contact and Deposit Banking

By: John William Hatfield and Jonathan Wallen
We investigate the relationship between the interest rates offered to consumers in a deposit banking market and the contact that banks in that market have with each other in other markets. We show, in a simple theoretical model, that such overlapping relationships... View Details
Keywords: Antitrust; Deposit Banking; Market Power; Multimarket Contact; Banks and Banking; Markets; Competition
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  • Research Summary

Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

  • 07 Apr 2022
  • Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

Companies donate billions of dollars every year, hoping their generosity will not only help important causes, but also attract socially conscious consumers to their brands. What companies might not realize is that people focus less on the... View Details
Keywords: by Pamela Reynolds
  • 23 Mar 2015
  • Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

attract desirable customers. "On the face of it, price coherence seems good for consumers because they get a benefit for choosing the intermediary, and they pay no additional fee," says Benjamin G. Edelman,... View Details
Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation
  • July 2009
  • Article

Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect

By: C. K. Morewedge, L. L. Shu, D. T. Gilbert and T. D. Wilson
People typically demand more to relinquish the goods they own than they would be willing to pay to acquire those goods if they didn't already own them (the endowment effect). The standard economic explanation of this phenomenon is that people expect the pain of... View Details
Keywords: Value; Judgments; Consumer Behavior; Attitudes
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  • 2019
  • Book

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

By: Shoshana Zuboff
In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details
Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation
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  • 24 Jun 2009
  • Working Paper Summaries

Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad

Keywords: by Lynda M. Applegate & J. Bruce Harreld
  • August 2022
  • Article

What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features

By: Shunyuan Zhang, Dokyun Lee, Param Vir Singh and Kannan Srinivasan
We study how Airbnb property demand changed after the acquisition of verified images (taken by Airbnb’s photographers) and explore what makes a good image for an Airbnb property. Using deep learning and difference-in-difference analyses on an Airbnb panel dataset... View Details
Keywords: Sharing Economy; Airbnb; Property Demand; Computer Vision; Deep Learning; Image Feature Extraction; Content Engineering; Property; Marketing; Demand and Consumers
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  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

satisfied, invested in, and committed to their relationships than couples who don't bother with them, according to an April article in the Journal of the Association for Consumer Research, Rituals and Nuptials: The Emotional and... View Details
Keywords: by Dina Gerdeman
  • August 2017 (Revised March 2020)
  • Case

Flex Hungary: Launching Production (A)

By: Willy Shih
This case examines design choices in the construction of flow lines. Flow lines are a popular way of arranging production because they are simple and inherently efficient. Equipment or workstations are arranged according to the sequence of steps in which a product is... View Details
Keywords: Manufacturing; Line-balancing; Flow Line; Conveyor-paced Line; Consumer Goods; Consumer Products; Production Management; Production Planning; Production Scheduling; Operations; Production; Management; Supply Chain; Design; Analysis; Goods and Commodities; Consumer Products Industry; Consumer Products Industry; European Union
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