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- All HBS Web (139)
- Faculty Publications (37)
Show Results For
- All HBS Web (139)
- Faculty Publications (37)
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
consumers had initially tried their product or service, earning their repeat business and their loyalty by creating trust between the product, the company, and the consumer. To me, that is the strategic... View Details
Keywords: by Martha Lagace
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
pursue these two models and do fine, says Holt. 'something Different' But the brands that interest him most, consumer brands that maintain the most powerful grip on the market for years running, don't fit these models. "The most... View Details
Keywords: by Martha Lagace
- 01 Mar 2006
- News
Drive-In Nation
forth as a solution. But HBS assistant professor Daniel Snow, who studies the application of new technology, offers a caveat. Snow, who has worked with both Honda and Ford, points out that technological advances are a plus only if View Details
- 30 Nov 2016
- Op-Ed
Where Could More Regulation Help Small Businesses? Online Lending.
players tend to offer. The problem is that lending to small businesses falls through the regulatory cracks, specifically on borrower protections. As a case in point, safeguards such as the Truth in Lending Act afford consumers... View Details
- 01 Jun 2010
- News
Michael Depatie
interesting. People who know us, love us. The problem we have is not enough people know us. So we’re building up our InTouch loyalty program, which we introduced in 2004. Right now about 30 percent of our reservations come through that... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more... View Details
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers rebates on their shopping—not in... View Details
Keywords: by John S. Rosenberg
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
plus only if consumers accept them. As an example, he cites an instance when GM and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because aficionados liked the feel of their "ride" just the way... View Details
- Web
Online Transforming Customer Experiences Course | HBS Online
Engage consumers by exploring their varied preferences and enhancing customer compatibility Balance being proactive and reactive to consumer needs while understanding cost and customer satisfaction... View Details
- 24 Jan 2012
- First Look
First Look: Jan. 24
PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
- 04 Oct 2011
- First Look
First Look: October 4
consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative... View Details
Keywords: Sean Silverthorne
- 07 Apr 2009
- First Look
First Look: April 7, 2009
109-070 Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's... View Details
Keywords: Martha Lagace
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying experience for consumers. Mobil's market research had revealed... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
Roy K. McCall (MBA 1984) (iUniverse) Huai’an-born Zhou Enlai was contemporary China’s greatest statesman, spymaster, and negotiator. According to McCall, the People’s Republic of China would not exist today without Zhou’s skill as communicator and administrator. Yet he... View Details
- 22 Jan 2007
- Research & Ideas
The Immigrant Technologist: Studying Technology Transfer with China
entrepreneurship in China? A: Our interviews in Beijing and Shanghai emphasized that China is not for everybody. Even though the country generates a lot of excitement, offers a huge consumer market, and retains a lower-cost but very... View Details
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points”... View Details
Keywords: by Sean Silverthorne
- 01 Dec 1996
- News
Starting Up and Starting Over
World War II saw a massive invasion of America's own shores, with wave upon wave of returning veterans - along with their civilian countrymen - eagerly anticipating the fruits of peace and the comforts of "the good life," including View Details
- 01 Feb 1998
- News
Running Up the Score
Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) As in any business, the sports industry's mounting costs are eventually passed on to the consumer - at the stadium, via... View Details
Keywords: Garry Emmons
- 14 Mar 2019
- News
The Merchant of Osaka
moving.” Oishi had watched it all unfold as she built a career as a partner in McKinsey’s consumer goods practice in Tokyo—an almost ideal match for the sort of person who can’t not solve problems. Where some people solve crossword... View Details
Keywords: Health, Social Assistance