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  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

thresholds for quantity discounts, extend credit to long-standing customers, and price smaller pack sizes more aggressively. In tough times, price cuts attract more consumer support than promotions such as... View Details
Keywords: by John Quelch
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

unavailable at this time. Read the paper: http://www.slideshare.net/Energy909/the-landscape-of-integrated-reporting Productivity Orientation and the Consumption of Collectable Experiences Authors:Anat Keinan and Ran Kivetz Publication:Journal of View Details
Keywords: Sean Silverthorne
  • 12 Dec 2012
  • Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

modern consumer society: agriculture, retail, pharmaceuticals, and the credit industry in post-World War II Germany, France, Britain, and the United States. In postwar Europe and the United States, the View Details
Keywords: by Kim Girard
  • 27 Aug 2007
  • Op-Ed

Mattel: Getting a Toy Recall Right

some credit for getting out ahead of the problem. Have you ever been involved in a product recall, either as a consumer or as a marketer? What do you think is important or not important to drive Mattel to as... View Details
Keywords: by John Quelch; Consumer Products
  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

data programmers on staff and everyone else.” Where we are going next? The next step in sentiment analysis, says Teodorescu, is into consumer products. “In the next five years, this will be available in your Fidelity account,” Teodorescu... View Details
Keywords: by Michael Blanding; Information Technology
  • 21 Jan 2014
  • First Look

First Look: January 21

Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and View Details
Keywords: Sean Silverthorne
  • 26 Apr 2010
  • Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

is an exploration of what it means for a business to be different, to be meaningfully different, to be different in a way that makes a difference to consumers," she says. “Differentiation is a way of thinking.” An authority on innovative View Details
Keywords: by Sarah Jane Gilbert
  • May 2004 (Revised July 2004)
  • Case

Clarence Saunders: The Comeback King

By: Nitin Nohria and Bridget Gurtler
Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or... View Details
Keywords: Inflation and Deflation; Mission and Purpose; Business Processes; Leadership; Consumer Behavior; Leadership Style; Advertising; Customer Relationship Management; Customer Value and Value Chain; Order Taking and Fulfillment
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  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

business in the early 21st century: to promote economic growth; to protect workers; to promote consumer welfare, and to promote public welfare. Other major economic powers tend to have laws that promote these same objectives, albeit with... View Details
Keywords: Martha Lagace
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

endowments, mergers, and limited liability. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55499 January 2019 Health Affairs Decreases In Readmissions Credited to Medicare's Program to Reduce Hospital Readmissions Have... View Details
Keywords: Dina Gerdeman
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their computers to... View Details
Keywords: by Susan Young
  • 12 Oct 1999
  • Research & Ideas

Where Main Street Meets Wall Street

firm credited with creating the first mutual fund in 1924. (In 1959, Robinson was featured on the cover of Time, with the magazine proclaiming, perhaps somewhat prematurely, that the mutual fund was "a household word.")... View Details
Keywords: by Garry Emmons; Financial Services
  • 05 Nov 2013
  • First Look

First Look: November 5

http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of View Details
Keywords: Sean Silverthorne
  • 2020
  • Working Paper

Mortgage Prepayment, Race, and Monetary Policy

By: Kristopher Gerardi, Paul Willen and David Hao Zhang
Over the period 2005 to 2015, Black borrowers paid more than 40 basis points higher mortgage interest rates than Non-Hispanic white borrowers. We show that the main reason is that Non-Hispanic white borrowers are much more likely to exploit periods of falling interest... View Details
Keywords: Mortgages; Consumer Behavior; Race; Ethnicity; Equality and Inequality; Policy; United States
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  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

tilted towards old age than annuities. Several advantages of this are discussed, including some that may explain why tontines have proven popular with consumers in the past. Download the paper: http://www.hbs.edu/research/pdf/09-121.pdf  ... View Details
Keywords: Martha Lagace
  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

contracted their credit to all small firms throughout the United States. However, healthy banks expanded their operations and entered new banking markets. The market share gain of these banks was a standard deviation above the long-run... View Details
Keywords: Dina Gerdeman
  • 2023
  • Working Paper

No Mask, No Service: Customer Reaction to Walmart’s 2020 National Mask Mandate

By: Innessa Colaiacovo
Multi-location firms face a complex series of economic tradeoffs when deciding whether to implement standard processes or allow processes to vary across establishments. One element of this tradeoff is customer response. This paper explores customer reaction to a... View Details
Keywords: Consumer Behavior; Geographic Location; Policy; Health Pandemics; Retail Industry; United States
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  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

June 2006. Underlying its excellence in personal banking is CMB's leadership in developing its credit card business. By April 2006, CMB had issued a total of over 5 million credit cards, capturing one-third... View Details
Keywords: Martha Lagace
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty... View Details
Keywords: by Rachel Layne
  • March 2011 (Revised July 2011)
  • Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
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