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Show Results For
- All HBS Web
(6,537)
- People (20)
- News (1,260)
- Research (4,379)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,181)
- 21 May 2018
- News
Consumers Care About CEO-Employee Pay Ratios
- Web
Consumer Information | MBA
Consumer Information The following links on a variety of subjects are designed to help visitors to the site locate important information about Harvard Business School (HBS). Presentation of the information complies with the Higher... View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another, less-heartening reality for... View Details
Keywords: Laura Singleton (MBA 1988)
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- 16 Apr 2018
- Research & Ideas
Can Consumers Be Saved From Their Misguided Decisions?
iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose Advil or other branded headache... View Details
- Fast Answer
Consumer goods: market research
Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis... View Details
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis... View Details
- 06 Feb 2009
- News
Keeping a keen eye on consumer behaviour
- 2010
- Working Paper
Banking Market Concentration and Consumer Credit Constraints: Evidence from the 1983 Survey of Consumer Finances
This paper uses data from the 1983 Survey of Consumer Finances to test the relationship between the banks' market power and households' self-reported levels of credit constraints. The 1983 Survey was the last to identify households' geographic location, making it... View Details
Keywords: Age Characteristics; Household Characteristics; Borrowing and Debt; Credit; Banks and Banking; Interest Rates; Geographic Location; Banking Industry
Bergstresser, Daniel B. "Banking Market Concentration and Consumer Credit Constraints: Evidence from the 1983 Survey of Consumer Finances." Harvard Business School Working Paper, No. 10-077, March 2010.
- 26 Jan 2015
- News
Catering to women consumers
Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015) View Details
- 24 Dec 2014
- News
Helping businesses understand consumers
Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details
- 20 May 2008
- News
Thinking Deeply About Consumers
- February 2018
- Case
Health Savings Accounts: Enabling Consumer Participation
By: Regina E. Herzlinger and James Wallace
Health savings accounts (HSAs), a creation of the 2003 Medicare Modernization Act, had become an integral part of the drive toward consumer-driven health care. Coupled with high-deductible health plans, HSAs allowed consumers to directly control a significant part of... View Details
- 23 Mar 2012
- News
Consumer tech takes off in Massachusetts
- December 1989
- Case
Giant Effort to Inform Consumers
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Giant Effort to Inform Consumers." Harvard Business School Case 590-068, December 1989.
- 06 Dec 2020
- Working Paper Summaries
'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt
- April 2011
- Teaching Note
Santander Consumer Finance (TN)
Teaching Note for 711015. View Details