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      • July–August 2024
      • Article

      Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

      By: Ta-Wei Huang and Eva Ascarza
      Firms are increasingly interested in developing targeted interventions for customers with the best response, which requires identifying differences in customer sensitivity, typically through the conditional average treatment effect (CATE) estimation. In theory, to... View Details
      Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
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      Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science 43, no. 4 (July–August 2024): 863–884.
      • June 2024
      • Case

      Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

      By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago
      This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details
      Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru
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      Tamayo, Jorge, Rembrand Koning, and Jenyfeer Martinez Buitrago. "Growing Foodology into Latin America's Largest Platform for Virtual Restaurants." Harvard Business School Case 724-393, June 2024.
      • June 2024 (Revised August 2024)
      • Case

      Cementos Argos in the U.S.: Go Big or Go Home?

      By: Jorge Tamayo, Ruth Costas, Pedro Levindo and Karina Souza
      In April 2011, Colombian group Cementos Argos had to decide on whether to double down its business in the U.S., amidst the U.S. cement industry’s lowest performance in 30 years. Argos— Colombia’s leading cement producer and one of the “jewels” of Grupo GEA, the... View Details
      Keywords: Mergers and Acquisitions; Business Organization; Business Subsidiaries; Talent and Talent Management; Cost vs Benefits; Financial Crisis; Cross-Cultural and Cross-Border Issues; Global Strategy; Business Strategy; Construction Industry; Construction Industry; Latin America; South America; North and Central America; United States; Colombia
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      Tamayo, Jorge, Ruth Costas, Pedro Levindo, and Karina Souza. "Cementos Argos in the U.S.: Go Big or Go Home?" Harvard Business School Case 724-500, June 2024. (Revised August 2024.)
      • June 2024
      • Teaching Note

      Numenta in 2020: The Future of AI

      By: David B. Yoffie
      In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details
      Keywords: Artificial Intelligence; Monetization; Strategy; Intellectual Property; AI and Machine Learning; Business Model; Entrepreneurship; Technology Industry
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      Yoffie, David B. "Numenta in 2020: The Future of AI." Harvard Business School Teaching Note 724-496, June 2024.
      • June 20, 2024
      • Article

      How to Build a Life: An Emersonian Guide to Taking Control of Your Life

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: An Emersonian Guide to Taking Control of Your Life." The Atlantic (June 20, 2024).
      • June 2024
      • Case

      Alignvest Student Housing: Keep Building or Time to Sell?

      By: Shikhar Ghosh and Patrick Sanguineti
      Sanjil Shah, Managing Partner of Alignvest Student Housing REIT (ASH), faces the most significant decision thus far in his career: is it the right time to sell the company? Together with his partner Reza Satchu, Shah had developed ASH into the largest student housing... View Details
      Keywords: Exit Strategy; Real Estate; Founder; Equity Valuation; Decisions; Entrepreneurial Finance; Interest Rates; Health Pandemics; Housing; Partners and Partnerships; Expansion; Entrepreneurship; Business Exit or Shutdown; Canada
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      Ghosh, Shikhar, and Patrick Sanguineti. "Alignvest Student Housing: Keep Building or Time to Sell?" Harvard Business School Case 824-208, June 2024.
      • June 2024
      • Case

      Vinalhaven: The Downtown Project

      By: Richard S. Ruback, Matthew Preble, Ruth Page and Dave Habeeb
      Vinalhaven is an island community located approximately 12 miles off the coast of Maine. The island has a year-round population of about 1,300 people as of 2022, with an additional 3,000 people who reside on the island in the summer months. The two largest industries... View Details
      Keywords: Climate Change; Environmental Regulation; Environmental Sustainability; Natural Resources; Natural Environment; Weather; Sustainable Cities; Forecasting and Prediction; Construction; Property; Infrastructure; Capital Budgeting; Projects; Project Finance; Negotiation; United States; Maine
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      Ruback, Richard S., Matthew Preble, Ruth Page, and Dave Habeeb. "Vinalhaven: The Downtown Project." Harvard Business School Multimedia/Video Case 224-735, June 2024.
      • July 2024
      • Article

      Mass General Brigham’s Patient-Reported Outcomes Measurement System: A Decade of Learnings

      By: Jason B. Liu, Robert S. Kaplan, David W. Bates, Mario O. Edelen, Rachel C. Sisodia and Andrea L. Pusic
      This article describes the strategies that leaders at the Mass General Brigham (MGB) health system have used in launching a standardized patient-reported outcome measure (PROM) collection program in 2012, a major step in the value-based transformation of health care.... View Details
      Keywords: Patient-reported Outcomes; Value Based Health Care; Health Care and Treatment; Transformation; Outcome or Result; Organizational Change and Adaptation; Performance Improvement; Health Industry
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      Liu, Jason B., Robert S. Kaplan, David W. Bates, Mario O. Edelen, Rachel C. Sisodia, and Andrea L. Pusic. "Mass General Brigham’s Patient-Reported Outcomes Measurement System: A Decade of Learnings." NEJM Catalyst Innovations in Care Delivery 5, no. 7 (July 2024).
      • 2024
      • Working Paper

      Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

      By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
      This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
      Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
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      Huang, Ta-Wei, Eva Ascarza, and Ayelet Israeli. "Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization." Harvard Business School Working Paper, No. 24-076, June 2024.
      • June 2024
      • Teaching Note

      Miami's Climate Tech Potential (A): The State of Play

      By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
      Teaching Note for HBS Case No. 324-119. Miami-Dade County led the work to get South Florida designated a national climate resilience tech hub, the only one of 31 focused on climate change, an urgent major issue for the region in light of global warming and sea level... View Details
      Keywords: Technology; Climate; Entrepreneur; Development; Startup; Climate Change; Venture Capital; Investment; Entrepreneurship; Green Technology; Government Administration; City; Miami
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      Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "Miami's Climate Tech Potential (A): The State of Play." Harvard Business School Teaching Note 324-132, June 2024.
      • 2024
      • Working Paper

      Demographically Biased Technological Change

      By: Victor Manuel Bennett, John-Paul Ferguson, Masoomeh Kalantari and Rembrand Koning
      Who gets the jobs that automation creates? A consensus has begun to emerge that said technologies complement rather than substitute for labor. However, they also shift the demand for specific types of skills and other worker competencies. Such shifts imply unequal... View Details
      Keywords: Technological Innovation; Employment; Equality and Inequality; Demographics
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      Bennett, Victor Manuel, John-Paul Ferguson, Masoomeh Kalantari, and Rembrand Koning. "Demographically Biased Technological Change." Working Paper, June 2024.
      • June 2024
      • Case

      Building Innovation at VINCI

      By: Dennis Campbell, Aluna Wang and Carlota Moniz
      This case study explores how the VINCI Group, a French multinational operating in concessions, energy, and construction, bolstered awareness and adoption rates of new technologies within the organization. Through its separate innovation hub, Leonard, VINCI aimed to... View Details
      Keywords: Business Model; Business Organization; Decisions; Business Earnings; Business Strategy; Competition; Energy; Corporate Entrepreneurship; Values and Beliefs; Global Range; Global Strategy; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Corporate Accountability; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Sharing; Organizational Culture; Technology Adoption; Innovation Leadership; Organizational Structure; Construction Industry; Construction Industry; Construction Industry; France; Europe
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      Campbell, Dennis, Aluna Wang, and Carlota Moniz. "Building Innovation at VINCI." Harvard Business School Case 124-092, June 2024.
      • June 2024
      • Article

      Defining Who You Are by Whom You Serve? Strategies for Prosocial–Professional Identity Integration with Clients

      By: Lakshmi Ramarajan and Julie Yen
      Many professionals want to both achieve professional success and contribute to society. Yet, in some professional contexts, these aims are in tension because serving elite clients is considered the pinnacle of professional success, but professionals themselves may view... View Details
      Keywords: Identity; Experience and Expertise; Corporate Social Responsibility and Impact; Behavior; Social Entrepreneurship
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      Ramarajan, Lakshmi, and Julie Yen. "Defining Who You Are by Whom You Serve? Strategies for Prosocial–Professional Identity Integration with Clients." Administrative Science Quarterly 69, no. 2 (June 2024): 515–567.
      • June 2024 (Revised August 2024)
      • Case

      Hospital for Special Surgery: Returning to a New Normal? (A)

      By: Robert S. Huckman, Michael Lingzhi Li and Camille Gregory
      Early on the morning of April 27, 2020, Justin Oppenheimer stood outside the entrance to the lobby of the Hospital for Special Surgery (HSS) Pavilion Building with mixed emotions. On one hand, Oppenheimer, HSS’ Enterprise Chief Operating Officer and Chief Strategy... View Details
      Keywords: Operations Management; Scheduling; Optimization; COVID-19; Health Care and Treatment; Operations; Customer Focus and Relationships; Disruption; Health Industry; United States
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      Huckman, Robert S., Michael Lingzhi Li, and Camille Gregory. "Hospital for Special Surgery: Returning to a New Normal? (A)." Harvard Business School Case 624-092, June 2024. (Revised August 2024.)
      • May 2024
      • Supplement

      Miami’s Climate Tech Potential (B): The 2024 Tech Hub Proposal

      By: Rosabeth Moss Kanter and Jacob A. Small
      Miami-Dade County led the work to get South Florida designated a national climate resilience tech hub, the only one of 31 focused on climate change, an urgent major issue for the region in light of global warming and sea level rise. Venture capitalists saw the... View Details
      Keywords: Climate Change; Venture Capital; Investment; Entrepreneurship; Green Technology; Government Administration; City
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      Kanter, Rosabeth Moss, and Jacob A. Small. "Miami’s Climate Tech Potential (B): The 2024 Tech Hub Proposal." Harvard Business School Supplement 324-135, May 2024.
      • May 2024 (Revised April 2025)
      • Case

      Leading Culture Change at Microsoft Western Europe

      By: Amy C. Edmondson and Cat Huang
      In 2023, Cindy Rose, President of Microsoft Western Europe, faced a critical decision. Rose grappled with the potential impact of widespread layoffs on psychological safety and the cultural transformation she had championed since her arrival. When Rose had first joined... View Details
      Keywords: Leadership; Organizational Culture; Transformation; Collaborative Innovation and Invention; Job Cuts and Outsourcing; Problems and Challenges; Motivation and Incentives; Groups and Teams; Business or Company Management; Technology Industry; Europe
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      Edmondson, Amy C., and Cat Huang. "Leading Culture Change at Microsoft Western Europe." Harvard Business School Case 624-096, May 2024. (Revised April 2025.)
      • May 2024 (Revised February 2025)
      • Case

      Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell

      By: Jon M. Jachimowicz and Alexis Lefort
      Brooke Boyarsky Pratt (HBS ’13) enjoyed considerable success in her early career, quickly climbing the ranks to associate partner at McKinsey, and later becoming an executive vice president at Berkadia, a Berkshire Hathaway portfolio company. Throughout these years,... View Details
      Keywords: Passion; Career; Career Planning; Purpose; Personal Development and Career; Mission and Purpose; Identity; Business Startups; Health Care and Treatment; Health Disorders; Growth and Development Strategy; Market Entry and Exit; Health Industry; United States
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      Jachimowicz, Jon M., and Alexis Lefort. "Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell." Harvard Business School Case 424-040, May 2024. (Revised February 2025.)
      • May 2024 (Revised June 2024)
      • Case

      Together for Sustainability

      By: Ranjay Gulati, David Shin and Emily Tedards
      This case documents the origin and development of Together for Sustainability (TfS), a chemical industry initiative dedicated to raising sustainability standards throughout the industry’s supply chains. In 2011, six Chief Procurement Officers (CPOs) from some of the... View Details
      Keywords: Environmental Sustainability; Standards; Supply Chain Management; Corporate Social Responsibility and Impact; Partners and Partnerships; Nonprofit Organizations; Corporate Accountability; Chemical Industry
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      Gulati, Ranjay, David Shin, and Emily Tedards. "Together for Sustainability." Harvard Business School Case 424-062, May 2024. (Revised June 2024.)
      • May 2, 2024
      • Article

      How to Build a Life: Why a Bit of Restraint Can Do You a Lot of Good

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: Why a Bit of Restraint Can Do You a Lot of Good." The Atlantic (May 2, 2024).
      • May 2024
      • Article

      Relational Attributions for One’s Own Resilience Predict Compassion for Others

      By: Rachel Ruttan, Ting Zhang, Sivahn Barli and Katherine DeCelles
      Existing work on attribution theory distinguishes between external and internal attributions (i.e., “I overcame adversity due to luck” vs. “my own effort”). We introduce the construct of relational resilience attributions (i.e., “due to help from other people”) as a... View Details
      Keywords: Personal Characteristics; Forecasting and Prediction; Attitudes; Behavior
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      Ruttan, Rachel, Ting Zhang, Sivahn Barli, and Katherine DeCelles. "Relational Attributions for One’s Own Resilience Predict Compassion for Others." Journal of Personality and Social Psychology 126, no. 5 (May 2024): 818–840.
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