Publications

13 Oct 2021
News

How Can We Break Our Addiction to Contempt?

14 Aug 2012
News

To Be Number One, Get the Right Number Two

August 2018
Case

Digital Transformation at Brazilian Retailer Magazine Luiza

By: Thales S. Teixeira, Leandro A. Guissoni and Tania Modesto Veludo-de-Oliveira

By late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations of digital transformation. What was unclear in his mind was whether he should act as a tech company and grow as fast as... View Details

Keywords: Digital; Ecommerce; Retailing; Brazil; Bricks And Mortar; Pricing; Customer Lifetime Value; Growth and Development Strategy; Internet and the Web; Transformation; Decision Choices and Conditions; Retail Industry; Brazil

01 Jul 2016
Working Paper Summaries

Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

Keywords: by Geoffrey Jones and Andrew Spadafora; Tourism

December 2010
Article

Life in the Fast Lane: Origins of Competitive Interaction in New vs. Established Markets

By: Eric L. Chen, Riitta Katila, Rory McDonald and Kathleen M. Eisenhardt

Prior work examines competitive moves in relatively stable markets. In contrast, we focus on less stable markets where competitive advantages are temporary and R&D moves are essential. Using evolutionary search theory and an experiential simulation with in-depth... View Details

Keywords: Balance and Stability; Competitive Advantage; Supply and Industry

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March 2010 (Revised May 2013)
Supplement

Chile's Copper Surplus: The Road Not Taken (B)

By: Laura Alfaro, Dante Roscini and Renee Kim

In 2009, Chile's Finance Minister Andres Velasco's fortunes had been reversed. His fiscal policy that had come under attack just a year ago had been used to finance a $4 billion fiscal stimulus package amid the global economic downturn. Velasco was now Chile's most... View Details

Keywords: Developing Countries and Economies; Financial Crisis; Financial Strategy; Financing and Loans; Policy; Government and Politics; Chile

April 2012
Case

Meli Marine

By: Richard G. Hamermesh and Sunru Yong

Meli Marine, a container shipping company, is facing an important strategic decision after an interesting acquisition opportunity presents itself. Founded in 1974 by the Chang Family, the Singapore-based company has carved out a niche in the intra-Asia transport... View Details

August 2017 (Revised September 2018)
Case

Audubon in 2017: The Turnaround

By: V. Kasturi Rangan

The case briefly describes the 112-year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in 2010. Under Yarnold's leadership the organization went through two strategic plans... View Details

Keywords: Nonprofit Strategy; Change Management; Change; Leadership; Nonprofit Organizations; Strategy; Transformation

September 1999 (Revised February 2000)
Case

Microsoft's Financial Reporting Strategy

Explores Microsoft's overall financial reporting strategy by examining the company's treatment of two accounting issues--software capitalization and revenue recognition. For both issues, the company selects accounting methods that are relatively conservative. Also... View Details

Keywords: Financial Reporting; Information Technology Industry

January 2020
Supplement

Brexit: A Withdrawal Agreement? — Boris Johnson

By: Laura Alfaro and Sarah Jeong

The UK was due to leave the EU in March 2019 after a referendum vote in June 2016. Following additional extensions and multiple failed attempts to reach an agreement with Parliament, Theresa May stepped down as Conservative Party leader and was replaced by Boris... View Details

Keywords: Brexit; Government and Politics; International Relations; United Kingdom; European Union

18 Feb 2020
News

Global Ocean Trust: Protecting the Blue Planet in New Ways

01 Feb 2017
News

The Hot New Brand of Higher Education

September 2003 (Revised September 2004)
Case

Grafica, Inc.: Winning the New Jersey Lottery (A)

Debra Taeschler, CEO of Grafica, is considering how to structure her agency's bid for the New Jersey Lottery account. The Lottery is facing declining sales in all major categories and plans to slash its 1999 marketing budget by 32%. Taeschler is debating whether to... View Details

Keywords: Marketing Strategy; Decision Making; Public Administration Industry; Entertainment and Recreation Industry; New Jersey

April 2002 (Revised October 2002)
Case

The Blair Wealth Project: Antecedents and Prospects

By: Huw Pill and Ingrid Vogel

Discusses the macroeconomic and political situation in the United Kingdom from the end of World War II through 2001. Focuses on the interactions among macroeconomic performance, labor relations, the corporate governance system, and social services. In particular,... View Details

Keywords: Welfare; Corporate Governance; Labor and Management Relations; Government and Politics; Macroeconomics; United Kingdom

October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India

2006
Book

Who Really Cares: The Surprising Truth About Compassionate Conservatism

By: Arthur C. Brooks

We all know we should give to charity, but who really does? Approximately three-quarters of Americans give their time and money to various charities, churches, and causes; the other quarter of the population does not. Why has America split into two nations: givers and... View Details

Keywords: Philanthropy and Charitable Giving; Demographics; United States

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November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning

December 1993 (Revised January 1994)
Case

Montana Land Reliance

By: Forest L. Reinhardt and Thomas Patterson

The Montana Land Reliance is a small not-for-profit organization in the business of creating conservation easements on private lands in Montana. The easements preserve the scenic character and recreational value of the lands by precluding subdivision and other forms of... View Details

Keywords: Private Ownership; Motivation and Incentives; Business or Company Management; Natural Environment; Nonprofit Organizations; Property; Environmental Sustainability; Government and Politics; Montana