Publications

July 1995
Background Note

Managerial Effectiveness and Diversity: Individual Choices

Provides an introduction to the key concepts and questions individuals encounter in a diverse workplace. These concepts and questions are organized around three critical interactions and experiences in any individual's career: entry into an organization or work group;... View Details

Keywords: Management; Diversity

January 1997 (Revised March 1998)
Background Note

Fiscal Policy: Managing Aggregate Demand

Introduces the concept of fiscal policy. View Details

Keywords: Policy; Macroeconomics

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring outlet before he was out of... View Details

Keywords: by Dennis Fisher; Consumer Products

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

November 1995
Technical Note

Analyzing Standard Costs: Technical Note

By: V.G. Narayanan

Explains variance analysis. Concepts of price variance and quantity variance are introduced to analyze prime cost variances. Spending variance and capacity variance are used to analyze overhead variance. Consistent with conducting variance analysis in an activity-based... View Details

Keywords: Cost Accounting; Cost; Analysis

25 May 2011
HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

It's a much believed assumption in the retail world: If you're going to compete on the basis of low cost, then you can't afford to invest in your employees. Extensive training—who has the time to give? Regularly scheduled hours?—way too inflexible. Benefits?—forget it!... View Details

Keywords: by Julia Hanna; Retail

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

The central, most telling question to ask a leader is, whom do you serve? Some leaders will tell you, using a popular descriptor, that they aspire to be "servant leaders." The question still remains, however, a servant to whom: to yourself, to your group, or... View Details

Keywords: by Mitch Maidique

16 Mar 2009
Research & Ideas

When the Internet Runs Out of IP Addresses

The Internet is running out of room. Experts predict that in two or three years we will run out of Web addresses, so-called IP addresses, that can be assigned to new Internet-based sites and services. Each site is assigned a unique number based on the IPv4 standard.... View Details

Keywords: by Sean Silverthorne; Telecommunications

March 1998 (Revised April 1998)
Background Note

Charitable Trusts

By: Henry B. Reiling

Discusses the concept of charitable lead and charitable remainder trusts, some of their mechanics, and typical circumstances in which they are used. View Details

Keywords: Financial Instruments

20 Oct 2010
Research & Ideas

HBS Workshop Encourages Corporate Reporting on Environmental and Social Sustainability

co-organizer Daniela Saltzman said that the workshop demonstrated that integrated reporting is gaining momentum. "Business schools worldwide continue to evolve, moving away from the traditional singular focus on the financial bottom line, and allowing the View Details

Keywords: by Sean Silverthorne; Accounting

31 Mar 2008
HBS Case

JetBlue’s Valentine’s Day Crisis

You don't need to be a frequent flier to know that the friendly skies aren't so friendly anymore. Cramped, overloaded planes, flight delays, and bare-bones amenities are the norm on most of the legacy carriers. But low-cost airlines like Southwest and JetBlue have... View Details

Keywords: by Julia Hanna; Air Transportation

December 1993 (Revised June 2000)
Case

Kochman, Reidt + Haigh, Inc.

By: Richard S. Ruback and Roy Burstin

A small company faces the dilemma of how to finance growth (i.e., internally generated cash flows vs. outside financing sources). An innovative concept positions the company in promoting a niche within the kitchen-cabinet industry and in looking for an optimal way of... View Details

Keywords: Cash Flow; Business Growth and Maturation; Entrepreneurship; Corporate Finance; Growth and Development Strategy; Consumer Products Industry; Utilities Industry