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- All HBS Web (372)
- Faculty Publications (109)
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- June 2010
- Teaching Note
Design Thinking and Innovation at Apple (TN)
By: Stefan H. Thomke
Teaching Note for 609066. View Details
- January 2010
- Teaching Note
Transforming ASUSTeK: Breaking from the Past (TN)
By: Willy C. Shih
Teaching Note for [610041]. View Details
- June 1999
- Teaching Note
Hewlett-Packard: Creating, Running, and Growing an Enduring Company TN
By: H. Kent Bowen and Courtney Purrington
Teaching Note for (9-698-052). View Details
- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
companies such as Sony and Matsushita) led to the migration of R&D in consumer electronics to Japan (and later to South Korea and Taiwan). As consumers demanded ever-smaller, lighter, and more powerful (and power hungry!) mobile View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
generating goodwill in a nonaggressive way. Q: You write a lot about interactions between humans and technology. Are computers the perfect tool for customized marketing? A: The tailoring of messages via View Details
- June 2010
- Teaching Note
Apple Inc. in 2010 (TN)
By: David B. Yoffie
Teaching Note for 710467. View Details
- March 2003 (Revised August 2005)
- Case
Making SMaL Big: SMaL Camera Technologies
By: Clayton M. Christensen and Scott Duncan Anthony
SMaL Camera Technologies CEO Maurizio Arienzo was trying to decide what market opportunities SMaL should target. The company had developed a revolutionary imaging technology that powered small digital still and video cameras. Its first-generation product--a kit to... View Details
Keywords: Product Development; Decision Making; Disruptive Innovation; Market Entry and Exit; Electronics Industry; Electronics Industry; Massachusetts
Christensen, Clayton M., and Scott Duncan Anthony. "Making SMaL Big: SMaL Camera Technologies." Harvard Business School Case 603-116, March 2003. (Revised August 2005.)
- March 1992 (Revised May 1992)
- Teaching Note
Skunkworks at Digital Equipment Corp.: The Tale of XCON, Teaching Note
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
has Apple had such a difficult job growing beyond the Mac? A: Apple is a computer company, and Jobs has always understood that his core franchise was very closely connected to the core computer franchise.... View Details
Keywords: by Sean Silverthorne
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of accurately characterizing the product online. Many of the... View Details
- April 2009
- Teaching Note
Apple's Core (TN)
By: Noam T. Wasserman and Lisa Brem
Teaching Note for [809063]. View Details
- 06 Feb 2012
- Research & Ideas
Kodak: A Parable of American Competitiveness
line and realized that all the significant pieces used to make Kodak's digital cameras—lens, shutters, electronic screen displays—were manufactured far from the factory floor in Rochester, New York, largely because American companies had... View Details
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
Brin had graduated from the University of Maryland, he was such an academic star that the National Science Foundation helped fund his Ph.D. studies. It turned out to be a good bet. Brin teamed with Larry Page while the two pursued their doctorates at Stanford’s View Details
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
monitor? The answer may determine whether you'll play the wimp or the hero in your next office meeting. The body posture inherent in operating everyday gadgets affects not only your back, but your demeanor, reports a new experimental study entitled iPosture: The Size... View Details
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
stocks and mutual funds. An "investment bar" offered personal computers where the customer could do her banking, check her investment portfolio, or just surf the Internet. There were comfortable couches, where she could relax,... View Details
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
in the book, were overwhelmed by Xerox's mismanagement of the computer applications for its technology. In response to the criticism set forth by the two authors, who were consultants for McKinsey, Xerox decided to improve its ability to... View Details
Keywords: by Henry Chesbrough
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs
- 15 Feb 2000
- Lessons from the Classroom
Delivering Information Services: A 30-Year Perspective
with a member of the Executive Education staff. EE: How has "Delivering Information Services" evolved in the nearly thirty years it has been taught? Nolan: The course has kept pace with all three of the dominant eras in information technology (IT): from... View Details
Keywords: by Staff
- 16 May 2012
- Research & Ideas
Can Decades of Military Overspending be Fixed?
than doubling the unit cost of the aircraft. The amount of electronics equipment in a modern fighter aircraft is astounding. An Air Force general captured the essential change: "In the past, the Air Force used to buy airplanes and... View Details
- December 2022
- Supplement
Freelancer, Ltd. Case Supplement
By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500 companies,... View Details
Keywords: Labor Markets; Freelancers; Change Management; Corporate Entrepreneurship; Globalized Firms and Management; Human Capital; Employment; Digital Platforms; Global Range; Adoption; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Computer Industry; Computer Industry; Computer Industry; Computer Industry; Australia; United States; Philippines
Stanton, Christopher, Karim R. Lakhani, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd. Case Supplement." Harvard Business School Multimedia/Video Supplement 823-707, December 2022. (Click here to access this case.)