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Publications

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  • All HBS Web  (451)
    • People  (1)
    • News  (140)
    • Research  (166)
    • Multimedia  (3)
  • Faculty Publications  (152)

Show Results For

  • All HBS Web  (451)
    • People  (1)
    • News  (140)
    • Research  (166)
    • Multimedia  (3)
  • Faculty Publications  (152)
← Page 6 of 451 Results →
  • 17 Aug 2015
  • News

How Marvel Comics Found Its New Superhero by Revisiting an Old Idea

  • 21 Jun 2016
  • News

MAP Policy Enforcement in an Omnichannel World

  • February 2000 (Revised October 2000)
  • Case

Open Market, Inc.: The E-Commerce Wars

By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani
Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic... View Details
Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Information Technology Industry; Web Services Industry
Citation
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Related
Cash, James I., Jr., Janis Lee Gogan, Michael Haselkorn, and Mani Subramani. "Open Market, Inc.: The E-Commerce Wars." Harvard Business School Case 800-255, February 2000. (Revised October 2000.)
  • 23 Mar 2015
  • News

President Obama to Announce New Steps to Attract Foreign Investors and Create Jobs through the Continued Expansion of the SelectUSA Initiative

  • 27 Jun 2019
  • News

Low online prices are great for shoppers. But they're killing small businesses

    Meg Rithmire

    Meg Rithmire is the James E. Robison Professor in the Business, Government, and International Economy Unit. Professor Rithmire holds a PhD in Government from Harvard University, and her primary expertise is in the comparative political economy of development with a... View Details

    Keywords: real estate
    • 15 Mar 2020
    • News

    ‘Experimentation Works’ and ‘The Power of Experiments’ Review: Test, Test and Test Again

    • 06 Dec 2019
    • News

    Understanding the skills gap—and what employers can do about it

    • 16 Oct 2015
    • News

    We Say We Want Privacy Online, But Our Actions Say Otherwise

      Airbnb Isn't Doing Enough

      Not that long ago, online commerce promised not only to make markets more efficient but also more inclusive and less prone to discrimination. The rationale was simple: On the internet, no one knows whether you’re black or white, male or female, making it more difficult... View Details

        Mitchell B. Weiss

        Mitch Weiss is the Richard L. Menschel Professor of Management Practice at the Harvard Business School. He created and teaches the school's course on Public Entrepreneurship—on public leaders and private entrepreneurs who invent a difference in the... View Details

        • August 2003 (Revised September 2003)
        • Case

        Tower Software

        Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details
        Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry
        Citation
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        Related
        Bagley, Constance E. "Tower Software." Harvard Business School Case 804-047, August 2003. (Revised September 2003.)
        • Research Summary

        Overview

        By: Regina E. Herzlinger
        Winner of the Harvard Business School outstanding teacher award and research awards from U.S. and international health care and accounting organizations: 2016 “60 of the Most Powerful People in Healthcare in 2016,” Becker’s Hospital Review, January 3, 2017 ; 2014 ... View Details
        Keywords: Innovation and Management; Insurance; Service Delivery; Service Operations; Information Technology
        • Research Summary

        US-China Relations

        By: Meg Rithmire
        Economic interdependence between the US and China was imagined years ago to be a source of security and prosperity for both countries, but is now the site of concerns about risk and national security on both sides. My work has examined how that shift has come about,... View Details
        • 2024
        • Book

        The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

        By: Steve Kaczynski and Scott Duke Kominers
        We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

        NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
        Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Advertising Industry; Communications Industry; Computer Industry; Consumer Products Industry; Fashion Industry; Information Technology Industry; Media and Broadcasting Industry; Technology Industry; Web Services Industry
        Citation
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        Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, 2024.
        • 2021
        • Working Paper

        First Law of Motion: Influencer Video Advertising on TikTok

        By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
        This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
        Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
        Citation
        SSRN
        Related
        Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
        • March 2022
        • Case

        DealShare: Social E-Commerce for the Indian Mass Market

        By: Krishna G. Palepu and Malini Sen
        Launched in September 2018, e-retail startup DealShare has created a tech-enabled model for the Indian mass market that allows customers to buy together, save money on good quality goods, and at the same time have fun. It targets customers who are still getting used to... View Details
        Keywords: Business Model; Disruption; Trends; Talent and Talent Management; Customer Focus and Relationships; Value; Cost vs Benefits; Value Creation; Internet and the Web; India
        Citation
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        Palepu, Krishna G., and Malini Sen. "DealShare: Social E-Commerce for the Indian Mass Market." Harvard Business School Case 322-099, March 2022.
        • December 2002
        • Case

        National Economic Accounting: Past, Present, and Future

        By: David A. Moss and Sarah A. Brennan
        Presents the fundamentals of GDP accounting (including definitions, etc.), examines the history of national accounting, and surveys the international debate over "Green GDP." The first section explains the basic rules and definitions of national economic accounting and... View Details
        Keywords: History; Natural Environment; Quality; Accounting; Forecasting and Prediction; Environmental Sustainability; Economy; United States
        Citation
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        Moss, David A., and Sarah A. Brennan. "National Economic Accounting: Past, Present, and Future." Harvard Business School Case 703-026, December 2002.
        • June 2001 (Revised March 2003)
        • Case

        Alibris (A)

        By: Andrew P. McAfee and Kerry Herman
        Alibris is an Internet-era company providing search and fulfillment services for hard-to-find (rare, used, and out-of-print) books. At the time of the case, the company had made decisions to change its revenue model, to become involved in the fulfillment process for... View Details
        Keywords: Internet and the Web; Service Delivery; Applications and Software; Problems and Challenges; Books; Service Industry
        Citation
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        Related
        McAfee, Andrew P., and Kerry Herman. "Alibris (A)." Harvard Business School Case 601-111, June 2001. (Revised March 2003.)
        • Person Page

        Disclosure of potential conflict of interests

        By: William R. Kerr

        This is a voluntary disclosure of potential conflicts of interest. This is recommended but not currently required of faculty members at Harvard Business School.

        During the past three years, I have worked with the following organizations in advisory, board of... View Details

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