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Show Results For
- All HBS Web
(146)
- News (27)
- Research (102)
- Events (1)
- Multimedia (2)
- Faculty Publications (58)
- 01 Sep 2003
- News
Jeff Baron
executive to New York playwright has had a number of surprises. He left the corporate world after successful stints with Coca-Cola and American Express to help take care of his ill father and never went back. Turning to his creative side,... View Details
- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
appeal. Think Coca-Cola and Disney. 2. A focus on a single product category. Think Nokia and Intel. 3. The company name is the brand name. All marketing dollars are concentrated on that one brand. Think GE and IBM. 4. Access to the global... View Details
- 29 Oct 2015
- Blog Post
Why We Recruit: Bloom Energy
greenhouse gas emissions. We are currently producing power for many Fortune 500 companies including Google, Wal-Mart, AT&T, eBay, Staples, The Coca-Cola Company, as well as notable non-profit organizations such as Caltech and Kaiser... View Details
Keywords: Manufacturing
- 19 Jun 2012
- First Look
First Look: June 19
League, to serving as that country's foreign minister, and to his many years at the United Nations, with special emphasis on his actions as a mediator in Lebanese and Afghan conflicts. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/912028-PDF-ENG View Details
Keywords: Sean Silverthorne
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
of MasterCard and American Express. Likewise Coca-Cola is in, as always, but Pepsi's out. That's one big reason why Pepsi has had trouble gaining brand traction in international markets. What about all the other companies that can't land... View Details
Keywords: Garry Emmons
- 01 Jun 2015
- News
Feedback
alumni.hbs.edu Freedom Farmer Re: Pierre Ferrari (MBA 1976) The development sector is hugely important. Thanks, Pierre, for bringing your leadership and skills to improve the lives of so many. —Christian C. Johnson (MBA 1993) via alumni.hbs.edu Having spent more than a... View Details
- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
in the chain. Business cannot sit this one out.— Buff Mackenzie, USAID Take Coca-Cola, for example. According to Carol Martel, director of public affairs for the Coca-Cola Company, the secret-formula concentrate that is the essence of... View Details
Keywords: by Martha Lagace
- 11 Dec 2017
- News
Growing from Within
customer service. My earlier experience at Coca-Cola has been very helpful as it instilled a strong focus on the consumer. Listening to our customers and delivering on their expectations is key to our growth strategy. From my experience,... View Details
- 01 Jun 2007
- News
KPMG for Mayor!
villages, store owners paint Coca-Cola signs on the sides of their tin shacks. These signs are not sanctioned or paid for by the company. They are seen by locals as a sign of credibility. Companies and nonprofits have stronger incentives... View Details
- 01 Dec 2005
- News
Buy the Book
perspective. “I’d never actually heard a product speak,” he recalls. “It was like listening to a can of Coca-Cola explain how it would like to be marketed.” That initial encounter inspired Deighton to write “Marketing James Patterson,” a... View Details
- 08 Oct 2013
- News
The Green Giant
Coca-Cola and Walmart, and governments like South Africa and Bhutan and even China, investing in sustainability," he says. The 51-year-old Atlanta native is married to Jackie Prince Roberts, director of sustainable technologies, climate... View Details
- Profile
LaToya Marc
for leadership at a management level." While in school, LaToya applied her talents at a Coca-Cola bottler and at Bank of America, helping them roll out new lines of envelope-free ATMs, and forecast cash distribution to minimize... View Details
- 01 Aug 2007
- Op-Ed
Company Town: Fixing Corrupt Governments
African villages, store owners paint Coca-Cola signs on the sides of their tin shacks. These signs are not sanctioned or paid for by the company. They are seen by locals as a sign of credibility. Companies and nonprofits have stronger... View Details
Keywords: by Eric Werker
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write... View Details
- 01 Aug 2002
- News
For Alumni Only: Breakthrough Insights Program Debuts
exploring the unexpected challenges faced by M. Douglas Ivester in exercising effective leadership during his two-year tenure as chairman and CEO of the Coca-Cola Company. Professor Richard Tedlow then dealt with leadership issues from a... View Details
Keywords: Laura Singleton
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
who have practiced on the Charles for four years." The company announced a strong board of directors and an all-star advisory board of business leaders, educators, and two former governors. It signed a letter of intent with Coca-Cola... View Details
Keywords: by John S. Rosenberg
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
it evokes emotional memories that touch on all of our drives. Memories of a hot day when all you wanted to acquire was an ice-cold Coke; memories of your first date when you shared a Coke; memories of World War II when Coca-Cola became a... View Details
Keywords: by Sean Silverthorne
- 04 Dec 2007
- First Look
First Look: December 4, 2007
might be for the company; and so forth. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708462 The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged) Harvard Business School Case... View Details
Keywords: Martha Lagace
- 25 Oct 2012
- Research & Ideas
Developing the Global Leader
diversity of geographies and experiences is easier said than done, George concedes, although he does highlight a few standouts, including Coca-Cola (which has had five non-American CEOs), Nestlé, Unilever, Siemens, IBM, and Novartis,... View Details
Keywords: by Julia Hanna
- Web
Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
works. This course tackles a critical yet often overlooked question: How do you sustain and expand a product or service’s impact over time, rather than just launching “the next big thing”? Educational Objectives: Drawing on the spirit of former View Details